Bá Tiến - Price War
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The document discusses price wars, defining them as when firms struggle for market share by cutting prices of goods and services. Price wars have negative consequences as they are economically devastating and psychologically debilitating, taking a toll on profitability. To win a price war, firms should understand customer price sensitivities and use price policies selectively, focusing on price-sensitive segments when the firm has a strong brand, scale advantages, or lower costs compared to competitors. Non-price strategies like re-targeting markets, emphasizing quality and service over price, linking price cuts to other incentives, and alerting customers to risks can also help escape damaging price wars.
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Phân tích hoạt động sản xuất kinh doanh của công ty cổ phần đầu tư phát triển...
LỜI NÓI ĐẦU
Trong quá trình học tập và nghiên cứu, em đa được các thầy cô giáo tận tình hướng dẫn và truyền đạt cho những kiến thức về kinh tế và quản lý kinh tế. Việc được trang bị một cách bài bản các kiến thức lý thuyết đã giúp em có được cách nhìn sát hơn đối với công tác quản trị kinh doanh trong doanh nghiệp. Tuy nhiên việc chưa được tiếp xúc với thực tiễn quản lý ở một doanh nghiệp cụ thể làm cho em chưa thể thực hành và vận dụng được nhiều các kiến thức được học trên ghế giảng đường. Chính vì thế, đợt thực tập tốt nghiệp này là cơ hội rất tốt và rất có ý nghĩa để em có thể vận dụng, trau dồi kiến thức, tác phong làm việc của mình.
Trong nền kinh tế thị trường đầy biến động, việc tìm hiểu và nắm bắt các mặt hoạt động kinh doanh của một doanh nghiệp là điều hết sức cần thiết đối với một sinh viên ngành quản trị kinh doanh sắp tốt nghiệp như em trong việc trang bị một cách đầy đủ hơn kiến thức thực tế. Qua tìm hiểu và được giới thiệu, em đã chọn thực tập tại Công ty cổ phần đầu tư phát triển công nghiệp và môi trường Việt Nam. Công ty gồm nhiều nhân viên trẻ, có sự nhiệt tình, do đó việc thực tập ở công ty rất có thuận lợi đối với em trong việc tìm hiểu hoạt động và thu thập số liệu.
Do thời gian thực tập có hạn cùng với vốn kiến thức còn hạn chế nên trong báo cáo này của em không thể tránh khỏi những sai sót. Em mong nhận được sự góp ý của các thầy cô và các anh chị trong Công ty để giúp em hoàn thành báo cáo này tốt hơn.
Bản báo cáo gồm có ba phần:
Phần 1: Giới thiệu khái quát về Công ty cổ phần đầu tư phát triển công nghiệp và môi trường Việt Nam
Phần 2: Phân tích hoạt động sản xuất kinh doanh của công ty
Phần 3: Đánh giá chung và định hướng đề tài tốt nghiệp.
Em xin chân thành cảm ơn các thầy, các cô trong Viện, đặc biệt là thầy
và các anh chị trong công ty cổ phần đầu tư phát triển công nghiệp và môi trường Việt Nam đã nhiệt tình
giúp đỡ em hoàn thành bản báo cáo này.
Hà Nội, ngày
Sinh viên
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Bá Tiến - Price War
- 1. IV. Price war Phung Ba Tien ID: 1101017368
- 2. Structure 1 • Definition 2 • Consequence 3 • How to win the price war 4 • Summary
- 3. Definition Consequence How to win price war Summary What is the price war ? • Be known as cost leadership • Struggling for market share • Cutting down the prices of their goods/services
- 4. Definition Consequence How to win price war Summary What are price war good for? Absolutely nothing. Of course, no firm should ever initiate them
- 5. Definition Consequence How to win price war Summary Economically devastating and psychologically debilitating Toll on profitability
- 6. Definition Consequence How to win price war Summary Understanding customers' price sensitivities
- 7. Price policy Definition Consequence How to win price war Summary A B 3 When should we use price policy to win the Price war ? a Identifying a large and growing segment of price- sensitive customers b Having a strong brand c Be relatively strong in finance compare to competitors. d Achieving economies of scale by expanding the market e Consumers are the upper- class f Having a cost advantage
- 8. Price policy Definition Consequence How to win price war Summary
- 9. Non-price policy Definition Consequence How to win price war Summary The best way to escape a damaging price war is not to jump into the fray at all” (Rao, Bergen, and Davis, 2000).
- 10. Non-price policy Definition Consequence How to win price war Summary Re-target Your Market Focus on quality and service
- 11. Non-price policy Definition Consequence How to win price war Summary Alert customers to the risks For example FedEx’ s slogan : "When it absolutely, positively must be there on time"
- 12. Non-price policy Definition Consequence How to win price war Summary Link a price cut to something else
- 13. Definition Consequence How to win price war Summary if you don’t want to be at the bottom of the market fighting over prices with your competitions, then be prepared to raise the bar above the usual or general playing level.
- 14. Ecercise Cutting down the price Economically devastating and psychologically debilitating Toll on profitability
- 15. Ecercise Response to price war Price policy Segment of price- sensitive 4. ………. 5………… Achieving of economies scale Non-price policy 6,,,,,,,,,,,, Re-target Your Market Focus on quality and service Link a price cut to something else Having a cost advantage Be strong in finance Alert customers to the risk
- 16. • Thank for your attention !