Marketing Pricing Strategies
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This document discusses pricing strategies and concepts. It defines price and outlines factors that influence pricing decisions, such as objectives, costs, demand, and competitors' prices. It then describes three major pricing strategies - penetration, skimming, and price differentiation - that are used at different stages of the product lifecycle. Finally, it discusses tools and tactics for determining prices, including break-even analysis, markups, price elasticity, and psychological pricing techniques.
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Pricing Ppt
Price is a key element of the marketing mix that generates revenue. It communicates the value of a product and is determined based on customer perceived value and costs. When setting prices, companies analyze factors like demand, costs, competition and select objectives like profit maximization. Appropriate pricing requires estimating demand curves and price elasticity to understand customer sensitivity.
Pricing strategies - Marketing
The document discusses various pricing strategies and concepts, including new product pricing strategies like market skimming and market penetration pricing. It also covers product mix pricing strategies, price adjustment strategies such as discounts and segmented pricing, and factors to consider when making price changes. Public policy concerns related to pricing such as predatory pricing and unfair trade practices are also summarized.
Pricing Decision
Concepts of Pricing,Factors Influencing ,Objectives ,Roles of product pricing, Product life cycle and Pricing Decision
Pricing strategies
This document discusses various pricing strategies that companies can employ. It outlines strategies for new product pricing such as market skimming and market penetration pricing. It also discusses product mix pricing strategies including product line, optional product, captive product, by-product, and product bundle pricing. Additionally, it covers price adjustment strategies like discounts, segmented pricing, psychological pricing, promotional pricing, geographical pricing, dynamic pricing, and international pricing. The strategies provide options for companies to set prices for new and existing products in different markets and customer segments.
Pricing Policies and Strategies
Pricing is an important element of marketing that can be changed quickly. Price expresses the value of a product based on its perceived benefits and costs. Pricing objectives may include survival, maximum profit, market share, or product leadership. Factors affecting pricing include costs, competition, company objectives, positioning, target customers, and willingness to pay. Pricing policies guide how prices are set, while strategies include penetration pricing, skimming, competition matching, bundling, premium pricing, and discounts. Setting price involves selecting objectives, estimating demand and costs, analyzing competitors, choosing a pricing method, and determining the final price.
Pricing strategies
This document discusses various pricing strategies that companies can employ. It begins by defining pricing and pricing strategies. The objectives of pricing strategies are then outlined, including earning profits, increasing sales volume, maintaining a competitive edge, and creating a good company image. Several specific pricing strategies are then described in detail: penetration pricing, price skimming, competitive pricing, product line pricing, psychological pricing, premium pricing, optional pricing, bundle pricing, cost-based pricing, and cost-plus pricing. For each strategy, the document provides 1-3 points about how the strategy works and its objectives.
Sales And Distribution Management
This document discusses various aspects of sales and distribution management. It covers the nature of personal selling, defining personal selling as two-way communication between salespeople and customers. It describes the roles and tasks of salespeople, including order taking, order getting, and providing customer service. It also outlines characteristics, limitations, and traits of good salespeople. Additionally, it discusses sales management topics such as organizing the sales force, directing and motivating salespeople, evaluating performance, and addressing ethical issues. Finally, it covers distribution channel design and management, including defining distribution channels, evaluating intermediaries, and planning the optimal channel structure.
Retail pricing
This document discusses pricing strategies in retailing. It outlines several factors that affect retail pricing, including consumers, competitors, manufacturers/suppliers, and government regulations. It also describes basic pricing options like discount orientation, market orientation, and upscale orientation. The document then examines specific pricing strategies retailers can use, such as cost-plus pricing, competition-based pricing, and demand-based pricing. It provides examples of how to calculate markups and make price adjustments over time through markdowns. The overall aim of the pricing strategies discussed is for retailers to set prices that achieve profits while satisfying customers.
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Pricing Ppt
Price is a key element of the marketing mix that generates revenue. It communicates the value of a product and is determined based on customer perceived value and costs. When setting prices, companies analyze factors like demand, costs, competition and select objectives like profit maximization. Appropriate pricing requires estimating demand curves and price elasticity to understand customer sensitivity.
Pricing strategies - Marketing
The document discusses various pricing strategies and concepts, including new product pricing strategies like market skimming and market penetration pricing. It also covers product mix pricing strategies, price adjustment strategies such as discounts and segmented pricing, and factors to consider when making price changes. Public policy concerns related to pricing such as predatory pricing and unfair trade practices are also summarized.
Pricing Decision
Concepts of Pricing,Factors Influencing ,Objectives ,Roles of product pricing, Product life cycle and Pricing Decision
Pricing strategies
This document discusses various pricing strategies that companies can employ. It outlines strategies for new product pricing such as market skimming and market penetration pricing. It also discusses product mix pricing strategies including product line, optional product, captive product, by-product, and product bundle pricing. Additionally, it covers price adjustment strategies like discounts, segmented pricing, psychological pricing, promotional pricing, geographical pricing, dynamic pricing, and international pricing. The strategies provide options for companies to set prices for new and existing products in different markets and customer segments.
Pricing Policies and Strategies
Pricing is an important element of marketing that can be changed quickly. Price expresses the value of a product based on its perceived benefits and costs. Pricing objectives may include survival, maximum profit, market share, or product leadership. Factors affecting pricing include costs, competition, company objectives, positioning, target customers, and willingness to pay. Pricing policies guide how prices are set, while strategies include penetration pricing, skimming, competition matching, bundling, premium pricing, and discounts. Setting price involves selecting objectives, estimating demand and costs, analyzing competitors, choosing a pricing method, and determining the final price.
Pricing strategies
This document discusses various pricing strategies that companies can employ. It begins by defining pricing and pricing strategies. The objectives of pricing strategies are then outlined, including earning profits, increasing sales volume, maintaining a competitive edge, and creating a good company image. Several specific pricing strategies are then described in detail: penetration pricing, price skimming, competitive pricing, product line pricing, psychological pricing, premium pricing, optional pricing, bundle pricing, cost-based pricing, and cost-plus pricing. For each strategy, the document provides 1-3 points about how the strategy works and its objectives.
Sales And Distribution Management
This document discusses various aspects of sales and distribution management. It covers the nature of personal selling, defining personal selling as two-way communication between salespeople and customers. It describes the roles and tasks of salespeople, including order taking, order getting, and providing customer service. It also outlines characteristics, limitations, and traits of good salespeople. Additionally, it discusses sales management topics such as organizing the sales force, directing and motivating salespeople, evaluating performance, and addressing ethical issues. Finally, it covers distribution channel design and management, including defining distribution channels, evaluating intermediaries, and planning the optimal channel structure.
Retail pricing
This document discusses pricing strategies in retailing. It outlines several factors that affect retail pricing, including consumers, competitors, manufacturers/suppliers, and government regulations. It also describes basic pricing options like discount orientation, market orientation, and upscale orientation. The document then examines specific pricing strategies retailers can use, such as cost-plus pricing, competition-based pricing, and demand-based pricing. It provides examples of how to calculate markups and make price adjustments over time through markdowns. The overall aim of the pricing strategies discussed is for retailers to set prices that achieve profits while satisfying customers.
Retail pricing
The document discusses several key considerations for retailers in setting prices, including customer price sensitivity, competition, costs, and legal/ethical issues. It explains that value is perceived benefits divided by price, so retailers can increase sales by raising benefits or lowering prices. It also discusses factors like competition, economic conditions, price adjustments, and strategies like everyday low pricing, odd pricing, and using gross margin return on investment to evaluate product profitability.
Price mix
The document discusses various concepts related to price mix and pricing strategies. It defines price and discusses factors that affect pricing, including internal factors like costs, objectives and marketing mix, and external factors like demand, competition and regulations. It then covers different approaches to setting prices, such as cost-based approaches like cost-plus pricing and target return pricing, and demand-based approaches like perceived value pricing. Finally, it discusses pricing strategies such as using the product lifecycle to set prices, increasing or decreasing prices in response to market changes, and strategies for pricing a product mix or line.
Pricing Method and Pricing Strategies
Pricing is the method used by producers to determine the value of goods and services. There are various pricing strategies that can be used including penetration pricing, which sets low initial prices to gain market share, and premium pricing, which positions products as exclusive through higher prices. The document also outlines other strategies such as competition pricing, product line pricing, and bundle pricing.
Purchasing Decision
The document discusses the purchasing decision process. It outlines the key members of the Decision Making Unit (DMU) which typically includes the gatekeeper, initiator, decider, buyer, user, and financier. It also describes the stages of the Decision Making Process (DMP) which are: recognizing a need, developing specifications, searching for information, evaluating alternatives, selecting a product/supplier, deciding to buy, fulfilling the contract, and evaluating the purchase. Finally, it notes that understanding the DMU members, their influences, and customer behaviors at each DMP stage is important for effectively marketing to customers.
Price management and pricing decisions
This document discusses price management and pricing strategies. It defines price as the cost plus profit that a consumer is willing to pay. Pricing decisions are influenced by internal factors controlled by the company and external uncontrolled factors like demand, competition and legal regulations. The objectives of pricing include maximizing profits, market penetration, and flexibility. Pricing methods include cost-based methods, demand-based methods, and competition-based methods. For new products, companies may use skimming pricing, penetration pricing, or price discrimination. Pricing services also considers factors like the market structure, competitors' prices, and regulations.
Concept and definition of pricing
This document discusses the concepts of price and pricing. It defines price as the amount of money charged for a product or service. Pricing is described as the process of setting prices. A 6 step process for pricing is outlined including selecting objectives, determining demand, estimating costs, analyzing competitors, selecting a pricing method, and setting the final price. The roles and functions of price are also summarized, such as communicating value to customers, influencing competition, and impacting financial performance.
Manegerial Economics
Managerial economics is the study of allocating resources to maximize profits using minimum resources. It uses economic analysis to help managers make rational decisions. Managerial economics integrates economic theory with business practice to facilitate decision-making. It helps managers understand concepts like demand, costs, pricing, and how markets work. Economic tools allow managers to analyze situations and choose the best alternative course of action.
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The document discusses pricing strategies, methods, and tactics. It provides an overview of how economists, accountants, customers, and marketers view price. Key factors that affect price are discussed such as costs, competition, demand, and objectives. Common pricing methods include market-based pricing using customer value and competitors' prices, and cost-based pricing using full costs, markups, and contributions. Pricing strategies aim to achieve objectives over the medium-long term and include skimming, penetration, leadership, and discrimination. Tactics are short term and include loss leaders, wars, and promotions. Demand elasticity measures responsiveness to price changes.
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Relationship marketing is an integrated effort to identify, maintain, and build networks with individual customers to strengthen the relationship over time for mutual benefit. It focuses on maximizing lifetime customer value through quality customer service, coordinated marketing, and gathering real-time customer feedback. While traditional marketing focuses on transactions and short-term goals, relationship marketing emphasizes long-term customer relationships through cooperation rather than competition.
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The document discusses pricing decisions and advertising. It covers the meaning of pricing, objectives of pricing like market penetration and skimming. Factors influencing pricing like costs, competition and economic conditions are examined. Methods of pricing such as cost-plus, target-profit and going-rate pricing are outlined. Advertising is defined and its characteristics like being paid communication and exposing prospects to messages are explained. Various advertising mediums like newspapers, magazines, radio, television and direct mail are also described.
Geographical pricing strategy
The document discusses different strategies for geographical pricing, which is adjusting an item's sale price based on the buyer's location. It provides examples of point-of-production pricing where the buyer pays all freight costs, uniform delivered pricing with the same price to all buyers, and zone-delivered pricing that divides markets into zones with a uniform price in each zone. It also discusses freight absorption pricing where the seller absorbs part of the freight cost to penetrate distant markets.
Differentiation strategy
With the differentiation strategy, the unique attributes and characteristics of a firm’s product provide value to customers.
Merchandise management
Retailers must make competent decisions about what merchandise to buy, how much to buy, and when to buy it. The merchandise selection communicates the type of company to consumers and allows stores to differentiate themselves. Merchandise management focuses on planning and controlling retailer inventories by balancing financial requirements with a merchandise purchasing strategy. It involves acquiring, handling, and monitoring merchandise categories for a retail organization. Retailers use various methods to plan and calculate inventory levels like basic stock, percentage variation, weeks' supply, and stock-to-sales methods. Visual merchandising is the art of product presentation that puts merchandise in focus to educate and create desire in customers.
Pricing
This presentation introduces the term pricing and briefly explains different types of pricing techniques
Pricing policies
This document discusses pricing concepts including price, pricing objectives, factors affecting pricing decisions, determining demand, methods of pricing, and pricing strategies. It defines price and lists common pricing objectives like profit maximization, sales growth, and competition. It outlines internal factors like marketing objectives and external factors like costs that influence pricing decisions. It describes methods for determining demand and different approaches to setting prices including cost-based pricing, competition-based pricing, and various pricing strategies.
Marketing management
This document provides an overview of marketing management concepts from Versatile Business School in Chennai, India. It defines marketing and discusses the evolution of marketing approaches from production and sales to modern relationship marketing. It also explains key marketing mix elements of product, price, place, and promotion. Different pricing strategies and factors influencing pricing decisions are outlined. The document also discusses product differentiation and how companies can distinguish their products from competitors.
Marketing research
Marketing research is the systematic process of designing, collecting, analyzing, and reporting information to solve specific marketing problems. This group will conduct marketing research to help a company make effective decisions. They will systematically collect and analyze objective information, then make recommendations based on their findings. The research will help managers by providing helpful insights into customer needs, reducing risks, and forecasting trends.
Pricing Concepts
Contents
Pricing Definition
Pricing Philosophy
Pricing Goals
Factors Affecting Pricing Decision
Pricing Strategies
Pricing Tools
Conclusion
Pricing methods..
Cost-based pricing methods include mark-up pricing, absorption cost pricing, target rate of return pricing, and marginal cost pricing. Demand-based pricing methods are determined by what the traffic can bear, skimming pricing, and penetration pricing. Other pricing methods include competition-oriented pricing, product line pricing, tender pricing, affordability-based pricing, and differentiated pricing. Pricing strategies must be appropriate for achieving the desired objectives of the firm.
Consumer psychology and Pricing
This presentation has been prepared for the students of MBA or any other departments. It includes all the details regarding consumer psychology and pricing. Certain points have been taken from the book of marketing management- Philip Kotler
Markering--Pricing strategy-10-students pptx
This document discusses pricing strategies and factors that influence pricing decisions. It defines price and identifies pricing objectives such as meeting business goals and maintaining status or image. The three major pricing strategies are discussed: skimming pricing for new products, penetration pricing to establish market share, and cost-based pricing. Pricing tactics over the product life cycle are also examined, including how promotion and distribution strategies vary between introduction, growth, maturity, and decline stages. Methods for determining prices are reviewed, including analyzing supply and demand elasticity, using market-based comparisons, calculating costs and markups, and conducting breakeven analysis.
Mktg -pricing08-students
This document discusses pricing strategies. It defines price and examines factors that influence pricing decisions, like objectives and costs. It also outlines three major pricing strategies: skimming, penetration, and cost-plus. Skimming aims for early adopters while penetration targets market share. Cost-plus marks up costs. The document also explores tactics like odd-even pricing and discounts, as well as using the product life cycle and elasticity of demand to inform pricing over time.
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Retail pricing
The document discusses several key considerations for retailers in setting prices, including customer price sensitivity, competition, costs, and legal/ethical issues. It explains that value is perceived benefits divided by price, so retailers can increase sales by raising benefits or lowering prices. It also discusses factors like competition, economic conditions, price adjustments, and strategies like everyday low pricing, odd pricing, and using gross margin return on investment to evaluate product profitability.
Price mix
The document discusses various concepts related to price mix and pricing strategies. It defines price and discusses factors that affect pricing, including internal factors like costs, objectives and marketing mix, and external factors like demand, competition and regulations. It then covers different approaches to setting prices, such as cost-based approaches like cost-plus pricing and target return pricing, and demand-based approaches like perceived value pricing. Finally, it discusses pricing strategies such as using the product lifecycle to set prices, increasing or decreasing prices in response to market changes, and strategies for pricing a product mix or line.
Pricing Method and Pricing Strategies
Pricing is the method used by producers to determine the value of goods and services. There are various pricing strategies that can be used including penetration pricing, which sets low initial prices to gain market share, and premium pricing, which positions products as exclusive through higher prices. The document also outlines other strategies such as competition pricing, product line pricing, and bundle pricing.
Purchasing Decision
The document discusses the purchasing decision process. It outlines the key members of the Decision Making Unit (DMU) which typically includes the gatekeeper, initiator, decider, buyer, user, and financier. It also describes the stages of the Decision Making Process (DMP) which are: recognizing a need, developing specifications, searching for information, evaluating alternatives, selecting a product/supplier, deciding to buy, fulfilling the contract, and evaluating the purchase. Finally, it notes that understanding the DMU members, their influences, and customer behaviors at each DMP stage is important for effectively marketing to customers.
Price management and pricing decisions
This document discusses price management and pricing strategies. It defines price as the cost plus profit that a consumer is willing to pay. Pricing decisions are influenced by internal factors controlled by the company and external uncontrolled factors like demand, competition and legal regulations. The objectives of pricing include maximizing profits, market penetration, and flexibility. Pricing methods include cost-based methods, demand-based methods, and competition-based methods. For new products, companies may use skimming pricing, penetration pricing, or price discrimination. Pricing services also considers factors like the market structure, competitors' prices, and regulations.
Concept and definition of pricing
This document discusses the concepts of price and pricing. It defines price as the amount of money charged for a product or service. Pricing is described as the process of setting prices. A 6 step process for pricing is outlined including selecting objectives, determining demand, estimating costs, analyzing competitors, selecting a pricing method, and setting the final price. The roles and functions of price are also summarized, such as communicating value to customers, influencing competition, and impacting financial performance.
Manegerial Economics
Managerial economics is the study of allocating resources to maximize profits using minimum resources. It uses economic analysis to help managers make rational decisions. Managerial economics integrates economic theory with business practice to facilitate decision-making. It helps managers understand concepts like demand, costs, pricing, and how markets work. Economic tools allow managers to analyze situations and choose the best alternative course of action.
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The document discusses pricing strategies, methods, and tactics. It provides an overview of how economists, accountants, customers, and marketers view price. Key factors that affect price are discussed such as costs, competition, demand, and objectives. Common pricing methods include market-based pricing using customer value and competitors' prices, and cost-based pricing using full costs, markups, and contributions. Pricing strategies aim to achieve objectives over the medium-long term and include skimming, penetration, leadership, and discrimination. Tactics are short term and include loss leaders, wars, and promotions. Demand elasticity measures responsiveness to price changes.
Relationship marketing
Relationship marketing is an integrated effort to identify, maintain, and build networks with individual customers to strengthen the relationship over time for mutual benefit. It focuses on maximizing lifetime customer value through quality customer service, coordinated marketing, and gathering real-time customer feedback. While traditional marketing focuses on transactions and short-term goals, relationship marketing emphasizes long-term customer relationships through cooperation rather than competition.
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The document discusses pricing decisions and advertising. It covers the meaning of pricing, objectives of pricing like market penetration and skimming. Factors influencing pricing like costs, competition and economic conditions are examined. Methods of pricing such as cost-plus, target-profit and going-rate pricing are outlined. Advertising is defined and its characteristics like being paid communication and exposing prospects to messages are explained. Various advertising mediums like newspapers, magazines, radio, television and direct mail are also described.
Geographical pricing strategy
The document discusses different strategies for geographical pricing, which is adjusting an item's sale price based on the buyer's location. It provides examples of point-of-production pricing where the buyer pays all freight costs, uniform delivered pricing with the same price to all buyers, and zone-delivered pricing that divides markets into zones with a uniform price in each zone. It also discusses freight absorption pricing where the seller absorbs part of the freight cost to penetrate distant markets.
Differentiation strategy
With the differentiation strategy, the unique attributes and characteristics of a firm’s product provide value to customers.
Merchandise management
Retailers must make competent decisions about what merchandise to buy, how much to buy, and when to buy it. The merchandise selection communicates the type of company to consumers and allows stores to differentiate themselves. Merchandise management focuses on planning and controlling retailer inventories by balancing financial requirements with a merchandise purchasing strategy. It involves acquiring, handling, and monitoring merchandise categories for a retail organization. Retailers use various methods to plan and calculate inventory levels like basic stock, percentage variation, weeks' supply, and stock-to-sales methods. Visual merchandising is the art of product presentation that puts merchandise in focus to educate and create desire in customers.
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This presentation introduces the term pricing and briefly explains different types of pricing techniques
Pricing policies
This document discusses pricing concepts including price, pricing objectives, factors affecting pricing decisions, determining demand, methods of pricing, and pricing strategies. It defines price and lists common pricing objectives like profit maximization, sales growth, and competition. It outlines internal factors like marketing objectives and external factors like costs that influence pricing decisions. It describes methods for determining demand and different approaches to setting prices including cost-based pricing, competition-based pricing, and various pricing strategies.
Marketing management
This document provides an overview of marketing management concepts from Versatile Business School in Chennai, India. It defines marketing and discusses the evolution of marketing approaches from production and sales to modern relationship marketing. It also explains key marketing mix elements of product, price, place, and promotion. Different pricing strategies and factors influencing pricing decisions are outlined. The document also discusses product differentiation and how companies can distinguish their products from competitors.
Marketing research
Marketing research is the systematic process of designing, collecting, analyzing, and reporting information to solve specific marketing problems. This group will conduct marketing research to help a company make effective decisions. They will systematically collect and analyze objective information, then make recommendations based on their findings. The research will help managers by providing helpful insights into customer needs, reducing risks, and forecasting trends.
Pricing Concepts
Contents
Pricing Definition
Pricing Philosophy
Pricing Goals
Factors Affecting Pricing Decision
Pricing Strategies
Pricing Tools
Conclusion
Pricing methods..
Cost-based pricing methods include mark-up pricing, absorption cost pricing, target rate of return pricing, and marginal cost pricing. Demand-based pricing methods are determined by what the traffic can bear, skimming pricing, and penetration pricing. Other pricing methods include competition-oriented pricing, product line pricing, tender pricing, affordability-based pricing, and differentiated pricing. Pricing strategies must be appropriate for achieving the desired objectives of the firm.
Consumer psychology and Pricing
This presentation has been prepared for the students of MBA or any other departments. It includes all the details regarding consumer psychology and pricing. Certain points have been taken from the book of marketing management- Philip Kotler
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationUnlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandSmart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Marketing Pricing Strategies
- 1. MMAARRKKEETTIINNGG PPrriicciinngg SSttrraatteeggiieess Prof. Bauer-Ramazani
- 2. OOvveerrvviieeww Definition of price Prices in BU113 companies Factors that influence the pricing decision Pricing objectives Three major pricing strategies and their advantages and disadvantages Pricing strategies over the product life cycle Pricing tactics
- 3. Price -- Definition • the amount of money charged for a product or service • the sum of all the values that consumers exchange for the benefits of having or using the product or service • Examples of “price?” – Tuition, rent, fare, retainer, toll, salary/wage, dues
- 4. PPrriicceess ---- BBUU111133 CCoommppaanniieess • What objectives did the managers have in mind when they set their prices?
- 5. FFaaccttoorrss iinn SSeettttiinngg PPrriiccee
- 6. PPrriicciinngg OObbjjeeccttiivveess Volume Sales Maximization Market Share Profit-Maximization Meet Business Objectives Profitability Target Return Goals Other Pricing Objectives Status Quo Image Social & Ethical Considerations
- 7. PPrriiccee SSttrraatteeggiieess ffoorr NNeeww PPrroodduuccttss PRICE PRICE PRICE Penetration Pricing Skimming Pricing Skimming Penetration Low price establish product in the market High price/Prestige pricing appeal to early adopters; recover high R&D costs Lower price over time Move inventory, stimulate D, extend product life
- 8. Marketing Strategy Over the Product Life Cycle INTRODUCTION GROWTH MATURITY DECLINE Marketing strategy Market development Increase market Defend market Maintain efficiency in emphasis share share exploiting product Pricing High price/unique Lower price Price at or below Set price to strategy product / cover over time competition remain profitable production costs or Promotion Mount sales Appeal to Emphasize Reinforce loyal Strategy promotion for mass market brand differences, customers; reduce product awareness benefits & loyalty promotion costs Place strategy Distribute through Build intensive Enlarge Be selective in selective outlets network of distribution distribution, trim outlets network unprofitable outlets reduce to Low price/gain liquidate market share
- 9. DDeetteerrmmiinniinngg PPrriicceess Break-even Analysis Price- Setting Tools Cost-Oriented - Variable/Fixed Economic—Supply/Demand
- 10. EEllaassttiicciittyy ooff DDeemmaanndd measure of the sensitivity of demand to changes in prices Inelastic Demand Electricity Q2 Q1 Quantity Price PP22 PP11 Elastic Demand Fast food Q1 QQ22 Quantity Price PP22 PP11 not price sensitive - no real change in demand price sensitive - changes in demand
- 11. MMaarrkkeett--bbaasseedd PPrriicciinngg Pricing Existing Products/Services - 3 options Pricing below market prices price wars EX: airlines, store brand vs. manufacturer’s brand Dumping Pricing above prevailing market prices for similar products EX: Sony higher price = higher quality? Pricing at or near market prices
- 12. PPrriicciinngg TTaaccttiiccss Price Lining • Price points: Setting a limited number of prices for certain categories of products Psychological Pricing • Odd-even Discounting • Quantity discounts • Cash discounts (2/10 net 30) Web programs: free!
- 13. ba Cost-basseedd PPrriicciinngg ((CCoosstt--PPlluuss)) 1. Cover ccoossttss Material Labor Capital resources Marketing 22.. MMaarrkk--uupp variable costs fixed costs Targeted return for shareholders CCoossttss + mmaarrkk--uupp == SSaalleess pprriiccee $$11..0000 ++ $$00..5500 == $$11..5500 ((5500%% mmaarrkkuupp))
- 14. Mark-uupp CCaallccuullaattiioonn –– EExxeerrcciissee 1. Price per product 2. Less the cost per product (what you paid the supplier, e.g. total cost paid / # of items purchased) % MARK - UP = Dollar Mark - Up Sales Price
- 16. P Breakeven Pooiinntt FFoorrmmuullaa BREAKEVEN QUANTITY = Fixed Costs Price/unit – Variable cost/unit (Contribution Margin)
- 17. Review • 5 Factors that influence prices • Pricing objectives • Pricing strategies at different stages of the Product Life Cycle (advantages/disadvantages) • Methods of Determining Prices – Elasticity of demand – Mark-up – Breakeven Analysis
Editor's Notes
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