Integrated,but modular, solution to help planning, generating, editing and producing editorial contents for multichanel display. Includes publishing solutions for newspapers, magazine and other writen media comunication through paper, internet and mobile displays (iPhone, Blackberry, Smartphones, iPad and other Tablets)

1. Technology for
Journalism

2. Integration
Planning
Content Journalisim Participation
Management Multimedia
Dinamism
Bussiness Web
iPad Knowledge Service Journals
Experience Global
Innovation Polivalency
Colaboration
Smartphone
Process Movility
Improveness Integrated Multichanel
Newsroom
Innovation, knowledge and expertise at
editorial’s service
Technology for
Journelism

3. SUMMARY
– The editorial company looks into the future
– Our contribution
– Xalok’s highlights
– Xalok’s modules:
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4. THE EDITORIAL COMPANY LOOKS INTO THE FUTURE
The ever changing environment for mass media:
» Products’ diversification and audience fragmentation.
» Changes in products’ creation cycles, from a well know deadline approach
to a continuous approach.
» Mobility’s increasing importance (contents will be read, created and
transmitted from anywhere).
» The need to improve productivity and quality to gain Competitiveness.
» Fast technological advances and trend changes within the industry
Content is The king, neither the format nor the distribution
channel are the most important any more.

5. THE EDITORIAL COMPANY LOOKS INTO THE FUTURE
The Challenges:
 The Same company communicating
contents through different products and
channels (Newspaper, Internet,
Smartphones, iPad, Radio, TV, etc.).
 Integrated multimedia newsroom, defined
by the content they manage.
 Products and, above all, process
improvements.
 Change from supervision model of work to
planning model.

6. OUR CONTRIBUTION
Xalok is an integrated, but modular, solution to help planning,
generating, editing and producing editorial contents for
multichannel displays.
Implementing Xalok System and its philosophy will allow your
company to optimize processes and resources. As a result you
will:
 Improve productivity
 Reduce costs
 Improve quality
 Optimize content use and, as a consequence, improve profitability
 Control the processes’ workflow

7. XALOK’S HIGHLIGHT
• Content is managed independently from display format
• Common interface for managing information through multiple
channels
• Simplicity and mobility in content creation
• Flexible to any design definition
• 100% Compatible with market standards software (Adobe
products, Microsoft, XML, PHP, Linux, Apache, MySQL…)
• Flexible IT Infrastructure

8. Technology for
Journalism
Planning and Controlling an integrated newsroom
Content and production manager for newspapers
Control of information sources and multimedia files
Content and production manager for news web sites
Content manager for mobile displays
Content and production manager for iPad display

9. It’s the system’s module that helps planning, measuring and
controlling editorial staff and newsroom activities.
Main functionalities:
– Every day’s publishing evaluation
– Competitors evaluation
– Shared agenda for planning future articles’ topic and requirements
– Purchase requisition management (editors requirement of material)
– Definition and control of user roles and access permission
– Work attendance control related to task assignation (integration to company’s
internal attendance systems)

11. It’s an editorial system that aims to optimize production and content
management in printed media (newspapers, magazines) by sharing
resources and collaborative work environment.
Main functionalities:
– Flat Plan control and preview
– Edition control
– Production management: real time controlling
– Integration with news agencies (through XalokInfo)
– Libraries of graphic elements
– Definition and use of personalized template
– Versioning
– Advertisement reservation management
– Capability of working simultaneously over the same editorial object (i.e.: news)

13. It’s a documentary system that allows multimedia and editorial files
management, as well as the information arrived from news agencies.
Main functionalities:
– Manage any source of information (i.e.: news agencies) via XML
– Manage various multimedia file: PDF, pictures, texts, videos, audios
– Intelligent content allocation: automatically moves contents into folder by using
already defined keywords
– Files preview, with copy and paste facilities
– Indexed multimedia content search: tags and metadata
– Allows to save personal search parameters and most frequent search parameters
– Allows to define personal folders
– Statistics: per filters use and per data base use
– Virtual page layout
– Flexible workspace

15. It’s a multimedia content management system, oriented to edit and
publish contents in a web site.
Main functionalities:
– Allow editing any multimedia content (texts, images, video, music…)
– Dynamic portal design with real time preview
– Intelligent Drag & Drop facilities
– Automatic photo crop (for already defined cuts/templates)
– SEO optimization
– Easy integration with external editorial system
– RSS generation and web 2.0 integrated
– Integrates editors and writers blogs

17. It’s an application that allows to manage dynamic contents for website
mobile editions.
Main functionalities:
– Multiple display publishing (smartphones, Iphone, Blackberry…)
– Capability to connect with various sources of content via XML (editorial system /
website)
– Use of templates for working different editions and news layouts
– Integrates multimedia files (texts, images, video, audio…)
– Statistics: keeps track of site traffic for each edition
– Allows to customize advertising for each specific device

19. It’s an application that allows to dynamically manage editorial contents
for iPad editions.
Main functionalities:
– Capability to connect with various sources of content
via XML (web / print)
– Integrates multimedia files (texts, images, video,
audio…)
– Pre-publishing content preview within an especific APP
– Use of publishing templates
– Content distribution through an application to be
download from Apple Store
Prototype
Clarín’s Ñ iPad magazine
edition

20. MEDIA PROJECTS
Some of our implementation references are:
Clarín . . . .
Olé . . . .
La Razón . . .
iEco . . .
La Voz de Asturias . . .
Revista Ñ . .
Jornal Vencer . .
Mais . .
Público . .
(…)

21. MEDIA PROJECTS
Some of our implementation references are:
Prensa Libre . .
Daily Times .
Lance .
A Crítica .
Adevarul .
Click .