The document summarizes a presentation on global communication given on March 1, 2010 in Pamplona, Spain. It discusses the definitions and types of communication and media. It traces the history and rise of the internet from the 1960s to 2009, showing exponential growth in internet usage worldwide and in Europe and Germany over time. PC penetration in Germany increased from 17.3% in 1992 to 86.9% in 2009.

1. Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich

3. Session 1 Global Communication Barbara Rampf, M.A. 1 March 2010

4. Global Communication?!

5. The Relevance of Media Source: Merten 2008: 483

6. Communication vs. Media

8. Types of Communication I Message

9. Jakobson's Model of Communicative Functions (1960) Sender Receiver Message Channel Code Context 3 1 4 5 6 2

10. Types of Communication II Message

11. Types of Communication III Message

12. Types of Communication IV Message

17. Scientific View

18. Process of Mass Communication I Message

19. Maletzke‘s “ Feldschema der Massenkommunikation“ (1963) C R M Medium

20. Process of Mass Communication II Message

21. Maletzke‘s „Feldschema“ revisited: Burkart & Hömberg (1997) P 1-n P 2-n OP 1-n OP 2-n Message

22. Computer-mediated Communication

23. Types of Communication V Message

26. Online Communication ? Message Message Message

27. The Rise of the Internet

28. The History of the Internet

29. PC Penetration (Germany) Source: ACTA 1992-2009 17,3% 86,9% 35,6% Basis: Bundesrepublik Deutschland, Bevölkerung 14-64 Jahre

30. Internet Usage 1997-2009 (Germany) Source: ARD/ZDF-Online-Studien 1997- 2009 Basis: Erwachsene ab 14 Jahren in Deutschland (2009: n=1806, 2008: n=1802, 2007: n=1822, 2006: n=1820, 2005: n=1857, 2004: n=1810, 2003: n=1955, 2002: n=2293, 2001: n=2520, 2000: n=3514, 1999: n=5661, 1998: n=9673, 1997: n=15431)

31. Internet Usage (World) Source: http://www.internetworldstats.com/

32. Internet Usage (Europe) Source: http://www.internetworldstats.com/

33. Internet Growth Number of Hosts Source: http://www.isc.org/index.pl?/ops/ds/host-count-history.php Year Source: http://www.internetworldstats.com/