Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Active social media and generation gaps
1. Generation Gaps in Social Media
Petter Bae Brandtzæg, SINTEF
ACTIVE seminar, 29th of May 2012
pbb@sintef.no
Twitter: PetterBB
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2. An aging world
In 2008 – 506 million people older than
65, rising to 1.4 billion by 2040
(Source: An Aging World, 2008)
By 2020, 25% of the EU’s population will be
over the age of 65 (European Commission,
2008)
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3. New tech, new opportunities
‘‘New technologies will
increasingly allow older people
to stay active and productive for
longer (….) and to enjoy a
healthier and higher quality of
life for longer.”
Bilde: Aldersfloken.no
(European Commission, 2008)
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4. Can we include everyone?
Social media will be a
key in civic participation
and social interaction in
the future….
(Brandtzæg & Roibas, 2009)
Bilde: Aldersfloken.no
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8. Norway - early adaptors of Facebook
- 88
% of the population
have an Facebook profile
Source: Institutt for Samfunnsforskning, 2011
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9. Facebook penetration in the world (and Norway) as at
June 30, 2011, according to the official Facebook number
of subscribers reported for each individual country and/or world region
Source: World Internet Stats (2011).
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10. But what are social media (or social
networking sites)?
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11. ”all-in-one-place-solution”
V id e o
TV
e M a il Gaming
S h o p p in g B l o g g in g
SNSs
New s C h a t /IM
M o b il e Ph o t o a l b u m
SNSs typical examples of media convergence and ”mashup-solutions” that
try to connect all media and services in to one single solution.
Brandtzæg, P. B., & Heim, J. (2008). User loyalty and online communities: why members of online communities are not faithful. In Proceedings of the 2nd
international Conference on intelligent Technologies For interactive Entertainment (Cancun, Mexico, January 08 - 10, 2008). ICST. Brussels, Belgium, 1-10.
ACM digital library Information and Communication Technology 11
13. The digital divide
“The gap between the haves and the haves not”
Digital exclusion and participation inequality (Norris 2001), a state of
isolation and lack of social interaction.
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14. The majority of European
citizens are lagging behind
60%
- 42% non-users
- 18% sporadic users
Austria, Germany, UK, Norway, Spain
Source: Brandtzæg, P.B., Heim, J., & Karahasanovic, A. (2011).
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15. Digital divide – people that are disconnected
By “disconnected” I refer to not being
able to interact with all kinds of people
and to not having access to various
resources and opportunities, due to lack
of "virtual accessibility"
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16. Digital natives (15-24 years)
The first generation to grow
up with digital media
technology - “native speakers”
of the digital language of
computers, video games, and
the Internet (Prensky, 2001)
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17. Digital immigrants (older people)
Less likely…
to see the usefulness
of new technology
to use different
sources of
information
to try and to adopt
new technologies
(technophobia)
to have the skills
necessary to use
new tech
to use it at work etc
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18. Challenge: How to include all users in social media…
Increased complexity,
more devices, more apps
Higher demands for
involvement in terms of
co-creation and content
production
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19. How is the social media generation gap?
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21. Daily Facebook usage and age
A representative sample of online users (age 15–75 years) in Norway in three waves: N = 2,000 (2008), N = 1,372 (2009), N = 708
Source Norstat for Brandtzæg (2012)
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22. Number of friends in SNSs in 2010
N = 391 (only SNS-users), Source Norstat for Brandtzæg, 2012
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23. Which family members do you have contact with
in social networking sites?
Source: Norstat for Brandtzæg, 2012
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24. Motivation to continued usage of the
SNS they are using most often
N = 391 (only SNS-users), Source Norstat for Brandtzæg, 2012
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25. What are 60+ doing online (when not
using social media)?
Source: TNS Gallup, 2011. årsrapport for internettbruk 2011.
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26. Startsiden = aggregate that offer fast access, to news
and different search engines
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27. Why people stop using SNSs?
Bad usability (low ease of
use) was reported by end-
users to be one of the
most important reason for
reduced use of particular
social network sites
(Brandtzæg & Heim,
2008)
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28. Elderly people are motivated to use SNSs if..
2. Help of family and friends
3. Ease of use
4. Relevance
5. Content control/privacy
Source:: Karahasanović, A., Brandtzæg, P.B., Vanattenhoven, J. Lievens, B., Nielsen, T. K. and Pierson, J (2009).
(Citizen media Project. Studies from Belgium and Norway)
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29. Conclusion: Elderly people…
Use Internet and SNSs less and different from younger
users
Have less friends than younger users
Less communication than younger users
Less motivated than younger users
Choose different internett services
…..but their usage (and motivation) are increasing and there
are still several good examples of how elderly people are
benefiting from new technologies, remember…
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31. Thanks
Questions?
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Editor's Notes
Digitaliseringen av velferdssamfunnet kan bidra til at eldre får nye muligheter både i jobb og fritid, en enklere hverdag samtidig som digitaliseringen åpner opp en ny inngangsport til eldres private og offentlige velferdstjenester. På den annen side kan det digitale Norge utvikle nye sosiale og kulturelle skiller, hvor eldres muligheter for fullverdig deltagelse i samfunnet svekkes på grunn av manglende tilgang til IKT og kompetanse om IKT. Å være en fullverdig deltaker i det digitale informasjonssamfunnet, er ingen selvfølgelighet. I Norge er det dokumentert større digitale skiller, hvor særlig jenter, kvinner, funksjonshemmede, innvandrere og eldre henger etter. Den sosiale kløften er ikke nødvendigvis mellom dem som har og ikke har tilgang til PC og Internett, men mellom dem som bruker og behersker de nye digitale mediene. De berørte gruppene er: Personer med liten betalingsevne (minste pensjonister) – har ikke råd til PC og internett oppkobling Funksjonshemmede (blinde og svaksynte primært) Eldre Kvinner
