a breif discription about roles of Mass media in the societies

1. Perspectives on Digital CulturesPresentation 1 Ahmad Jafaripanah

2. Proposed Question: What kind of roles do they play in the societies? Relationship between mass media and societies Why are the interests in mass media raised every day ? Perspectives on Digital CulturesPresentation 2 Ahmad Jafaripanah

3. Background Impact of technology development on the societies Media as a main communication tool Combination; Media + New Technology = Information Societies Perspectives on Digital CulturesPresentation 3 Ahmad Jafaripanah

6. long-distance transmission of written messages, Telegraph - Samuel f. Murse(1837)

7. Telephone- Alexander Graham Bell (1876)

8. Radio - Guglielmo Marconi (1895)

10. Digital , online Media Source: Online , Internet Perspectives on Digital CulturesPresentation 5 Ahmad Jafaripanah

11. Perspectives on Digital CulturesPresentation What are Mass Media? any kind of messages, communications or contacts that have been made or sent by an organization, group or individuals, printed, released or addressed to a large number of audiences in the communities. “By definition, mass communication is a message created by a person or a group of people sent through a transmitting device (a medium) to a large audience or market.” (Lane B., media literacy, Online) 6 Ahmad Jafaripanah

13. Popular

14. Cheap7 Ahmad Jafaripanah

16. 95% television

17. 64%, Web, Internet (excluding email) 57% newspaper and magazines

18. 90% of consumers listen to some form of audio media per day

19. Almost 80% of those aged 18 to 34 listening to broadcast radio on the average day(Loechner, 2009, Media Post blog, online) 8 Ahmad Jafaripanah

20. Perspectives on Digital CulturesPresentation Mass Media may be misused; Deceive community Propaganda Fundamental views Porno Video: http://www.youtube.com/watch?v=iYhCn0jf46U 9 Ahmad Jafaripanah

21. References: Briggs, A & Burke, P. (2002). A history of the media. Cambridge: Politty Press. 1. Doyle. Christina.S (June 1994). Information Literacy in the Information Society. New York: Syrcus University. Introduction. Lane, B. (Jun 29, 2007). What is Mass Media?Available: http://medialiteracy.suite101.com/article.cfm/what_is_mass_media_. Last accessed 16/11/2009. Leochner,J. (2009). Radio Dominant Audio Device. Available: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117009 Last accessed 29/11/2009. Youtube, Internet, Online Services Perspectives on Digital CulturesPresentation 10 Ahmad Jafaripanah