This was my presentation that I have at PubCon Austin. It covers the current state of employment for paid search marketers and makes some assumptions for the future of online marketing salaries, and the career landscape in general.
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
Workshop presentation given to Kingston Chamber of Commerce members on developing automated email marketing campaigns to provide a more continuous and consistent flow of business.
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
Workshop presentation given to Kingston Chamber of Commerce members on developing automated email marketing campaigns to provide a more continuous and consistent flow of business.
The Basics of Editorial Management for Blogs and PublicationsKelsey Jones
The basics of editorial strategy, including creating editorial guidelines, working with contributors, and getting higher visibility for your blog or publication.
There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.
LinkedIn Company Pages 101 will help you learn:
• The basics of setting up a LinkedIn Company Page and publishing updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page
In today's fast paced environment, analytics aren't just for businesses. In this presentation we cover putting analytics in place from a strategic viewpoint. Analytics can help you make better decisions about your marketing and your business.
Kontentino - how to generate high quality leads fasterBohumil Pokstefl
How Kontentino got its first 200+ clients within 6 months.
Inbound marketing took too long and LinkedIn ads were expensive for us.
So we did Facebook ads which is a bit unusual for B2B.
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
12 Entry Level Marketing Skills to Learn Before You GraduateRed Bamboo Marketing
College is great for teaching marketing fundamentals, but it doesn't always help you learn real world skills. Here, we take a look at 12 different marketing skills that college students should learn before they start their first job.
In London on 15th September 2015 we assembled a first rate panel of speakers to address CRM and marketing automation. Simon Daniels from Hanson Wade gave a case study presentation detailing the three lessons learned about marketing automation, and Richard Young introduced the utilisation of content in sales and marketing alignment.
A Clear Beginner’s Guide to Creating a Buyer Persona.pdfAdsy
Do you want to lead your business more efficiently? Then create a buyer persona.
You will learn what a buyer persona is, why you need it, and how to create a persona.
Grow your business thanks to a better understanding of your target audience.
Google Places is now a must for small business. It\’s getting crowded but almost everyone is doing it badly. Your Google Places Listing can attract attention and most importantly get you customers.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Winning People Who Win Deals: How to Hire Top SalespeopleDataFox
Hiring great salespeople isn’t as simple as finding the most extroverted person in a room. Dive deep into the mechanics behind hiring top salespeople with DataFox's Director of Sales and Lever's Sales Recruiter.
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough.
Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you.
Takeaways:
• Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets.
• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
The Basics of Editorial Management for Blogs and PublicationsKelsey Jones
The basics of editorial strategy, including creating editorial guidelines, working with contributors, and getting higher visibility for your blog or publication.
There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.
LinkedIn Company Pages 101 will help you learn:
• The basics of setting up a LinkedIn Company Page and publishing updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page
In today's fast paced environment, analytics aren't just for businesses. In this presentation we cover putting analytics in place from a strategic viewpoint. Analytics can help you make better decisions about your marketing and your business.
Kontentino - how to generate high quality leads fasterBohumil Pokstefl
How Kontentino got its first 200+ clients within 6 months.
Inbound marketing took too long and LinkedIn ads were expensive for us.
So we did Facebook ads which is a bit unusual for B2B.
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
12 Entry Level Marketing Skills to Learn Before You GraduateRed Bamboo Marketing
College is great for teaching marketing fundamentals, but it doesn't always help you learn real world skills. Here, we take a look at 12 different marketing skills that college students should learn before they start their first job.
In London on 15th September 2015 we assembled a first rate panel of speakers to address CRM and marketing automation. Simon Daniels from Hanson Wade gave a case study presentation detailing the three lessons learned about marketing automation, and Richard Young introduced the utilisation of content in sales and marketing alignment.
A Clear Beginner’s Guide to Creating a Buyer Persona.pdfAdsy
Do you want to lead your business more efficiently? Then create a buyer persona.
You will learn what a buyer persona is, why you need it, and how to create a persona.
Grow your business thanks to a better understanding of your target audience.
Google Places is now a must for small business. It\’s getting crowded but almost everyone is doing it badly. Your Google Places Listing can attract attention and most importantly get you customers.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Winning People Who Win Deals: How to Hire Top SalespeopleDataFox
Hiring great salespeople isn’t as simple as finding the most extroverted person in a room. Dive deep into the mechanics behind hiring top salespeople with DataFox's Director of Sales and Lever's Sales Recruiter.
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough.
Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you.
Takeaways:
• Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets.
• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
Burtch Works Top Career Tips for Analytics, Data Science, & Marketing ResearchLinda Burtch
Burtch Works is a top executive recruiting firm specializing in data science, predictive analytics, and marketing research talent. This deck shares our top insights on how professionals in these fast-growing fields can manage their careers!
Geared towards small and medium manufacturers, this presentation explains the basics behind web site design, search engine optimization, pay-per-click marketing and social media. It includes tips for both DIY'ers and those looking to outsource. Finally, find out which web marketing strategies work best based on timelines, budgets and resources.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
Contact us at info@bareknuckledigital.com for more information, or questions about how to integrate your digital marketing and traditional marketing strategies. www.bareknuckledigital.com
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
Back to LinkedIn: Fundamentals of Marketing on LinkedInLinkedIn
We'll begin with how to build your organic presence, do a deep dive into LinkedIn’s product suite and run through how to set up, optimize and measure your campaigns.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Social media tools offer unprecendented marketing and reputational development opportunities for professionals who depend on building their business through trust and referrals. This presentation offers background on social media and practical tactics for using SM tools.
Why does it seem like finding a new executive job was so much easier in past?
In today's work environment, we are flooded with online apps, job boards, social media and virtual recruiting tools and it's easy to become overwhelmed and discouraged with the executive job search process.
So what are the right steps to a successful job search and is there such a thing as the hidden job market?
In this presentation, Abby Locke will show you:
- How to understand the new executive job search
- How to manage mindsets and expectations
- How to break old habits and embrace new strategies
- How to solve the executive job search challenge in 7 key steps
- How to use non-traditional tactics to shorten your executive job search
There has been a paradigm shift in how we look and find jobs in 2009. We need to all think like an entrepreneur be more self reliant. Understanding our brand is critical to moving forward.
Similar to PPC Career Landscape '09, PubCon Austin (20)
This was my keynote presentation at The Inbounder in Valencia, Spain. I cover why we should invest in brand and present a plethora of frameworks and models to help us do this efficiently within our organizations. You'll learn how to build brand, how to measure brand marketing, and how to position it as a revenue driver at your company.
This presentation covers how a "brand" has changed over the years and what marketers are now responsible for to assure their brands are growing, beautiful and meet the needs of the customer.
SearchFest Keynote presentation. I cover the shift in consumer behavior and the four key ways marketers need to adapt to stay relevant and competitive. Beyond new channels and updated tactics, marketers need to understand today's consumer.
How to Build Brand Loyalty & Brand AdvocatesJoanna Lord
I presented on how to build brand loyalty and grow a community of brand advocates at SearchLove San Diego. Learn tips and tricks on how to create, launch and measure successful brand marketing campaigns.
How to Use Social Media to Build Trust, Loyalty & Evangelists Joanna Lord
I cover top tools and tips on how to use social media to create tribes of loyal supporters—whether it be for your school or for your cause. I walk through ways to find influencers, get in touch, and formulate tactics to empower their voice for your community.
Tips for Communicating Your Startup Idea Most Effectively Joanna Lord
I walk through tips for communicating your startup idea effectively. How can you tell the best story, get their attention and not get lost in the details?
In this presentation I cover new ways to approach PPC bid management. How can you be more efficient? How can you leverage in-house talent and resources to manage your way to success?
Google You So Silly - Whats New with Adwords?Joanna Lord
In this presentation I discuss the latest Adwords developments, and walk you through some new ways to approach the basics that can increase CTR, and conversions.
Advanced Landing Page Optimization - PubCon Las VegasJoanna Lord
In this presentation I cover the new LPO. What needs to be on your pages? What should you be testing? How do you capture this new social audience? Tips, tools, philosophical changes.
Online Marketing from the Fringes - DreamForceJoanna Lord
I cover retargeting, display marketing (then and now) and run through the new way to catch leads with compelling display ads. Are you rocking retargeting? This should help.
Social Media - Are You Keeping Up with the Joneses?Joanna Lord
I cover how a marketer can use social media marketing for competitive analysis and competitive intelligence data mining. How are you doing against competitors in a social landscape? Tools, tips, and tactics to remember.
Moving the Needle on Your Marketing EffortsJoanna Lord
Presented at the Distilled PRO Boston Seminar. I run through things to keep in mind when scaling a team, building a successful marketing program, and adding revenue to your bottom-line.
I gave this presentation at SearchFest up in Portland this past spring in '09. It covers advanced landing page concerns, tactics and strategies. Awesome resource for those of you with solid landing pages, but are looking to gain even more success with some tricks of the trade.
This presentation was given at SMX \'09 up in Seattle. I cover a number of tools/applications companies can use to begin, grow and manage their Twitter efforts when hoping to gain a competitive edge in the social media space.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
New Explore Careers and College Majors 2024Dr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Leadership Ambassador club Adventist modulekakomaeric00
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
2. The Flip Side of Popularity @joannalord | TheOnlineBeat.com “ Online marketing is a recession-proof career” Our jobs still seeing growth & We feel safe/job stability Attracts new candidates & Things get competitive
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4. Skills Back Then @joannalord | TheOnlineBeat.com Creative Methodical Well-written Analytical Willing to experiment Fast learner Expand Your Skill Set
5. Skills Now @joannalord | TheOnlineBeat.com Coding knowledge Well-networked Experienced Social media knowledge Brand expert Researcher Excellent writer Human calculator Creative Web design knowledge Multi-platform knowledge 2nd & 3rd tier success Product developer Data enthusiast Info-seeker Experimental Team lead Content creator Rich media Innovative thinker Expand Your Skill Set
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7. A Marketer’s Resume Checklist @joannalord | TheOnlineBeat.com Use numbers, numbers, numbers Show community engagement List certifications Highlight toolset experience Establish authority (blogging, speaking, etc) Showcase Yourself
8. The Art of Pimping Yourself @joannalord | TheOnlineBeat.com Showcase Yourself Jump on Reach out/Engage Be sincere Share knowledge (Social Media Style) 78% of recruiters Google you before even contacting you Give back
9. Titles & Salaries @joannalord | TheOnlineBeat.com Manage Expectations What we don’t know: Specifics Commission structures What we do know: Ranges Ability to train huge + Hybrid positions are good Ultimately: Job title should fit what you do daily . analyst strategist executive
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13. That about does it… @joannalord | TheOnlineBeat.com Thank You!! Questions or Comments? Email: joanna@theonlinebeat.com Twitter: @joannalord www.theonlinebeat.com