This document summarizes ICT ownership and usage trends in Azerbaijan from 2004-2012. It shows that: 1) Household PC and mobile phone ownership increased substantially over time, with mobile ownership reaching over 90% by 2012. 2) Internet usage also increased, with over 30% of households owning a PC with Internet access by 2012. Daily internet usage reached 22% by that year. 3) The top barriers to internet usage in Azerbaijan were lack of awareness about the internet's existence, lack of access due to age, poverty, rural location, and low education levels.

1. Azerbaijan ICTs
Katy Pearce
@katypearce
1 – updated July 2013

2. OWNERSHIP
2

3. 3
15%
12% 11% 11%
15% 15%
28%
40%
53%
6%
3%
8% 9%
12%
10%
13%
15%
21%
14%
11% 10% 9%
12%
16%
20%
33%
40%
0%
10%
20%
30%
40%
50%
60%
2004 (capital
only)
2005 2006 2007 2008 2009 2010 2011 2012
Household PC ownership (%) (CB)
Armenia Azerbaijan Georgia

4. 4
22%
25%
47%
70%
77%
81%
92% 92%
98%
48% 46%
43%
76%
85% 85%
88% 89%
94%
51% 49%
52%
61%
65%
71%
78% 80%
91%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2004 (capital
only)
2005 2006 2007 2008 2009 2010 2011 2012
Household mobile ownership (%) (CB)
Armenia Azerbaijan Georgia

5. 5
8%
4% 4% 4%
7%
5%
19%
35%
48%
2% 2%
10%
5%
9%
6%
12% 11%
17%
12%
8%
6% 5%
7%
9%
15%
29%
32%
0%
10%
20%
30%
40%
50%
60%
2004 (capital
only)
2005 2006 2007 2008 2009 2010 2011 2012
Household PC Internet ownership (%) (CB)
Armenia Azerbaijan Georgia

6. 6
19%
31%
38%
52%
19%
20%
26% 27%
25%
29%
37%
43%
0%
10%
20%
30%
40%
50%
60%
2009 2010 2011 2012
Ever use the Internet (%) (CB)
Armenia Azerbaijan Georgia

7. 7
6%
14%
22%
33%
4% 4%
7%
11%9%
12%
20%
24%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2009 2010 2011 2012
Daily Internet users (%) (CB)
Armenia Azerbaijan Georgia
10%
22%
30%
43%
9% 9%
13%
19%
14%
18%
28%
33%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2009 2010 2011 2012
Frequent Internet users (%) (CB)
Armenia Azerbaijan Georgia

8. ACCESS
8

9. 9
44
74
63
9 10
6
28
9
25
20
8 6
Armenia Azerbaijan Georgia
Internet access device type (%) (CB, 2012)
none mobile only pc only both

10. FREQUENCY
10

11. 11
48%
73%
58%
6%
5%
8%
3%
3%
2%
11%
8%
9%
33%
11%
24%
A RME NIA A ZE RBA IJA N GE ORGIA
INTERNET FREQUENCY DISTRIBUTION (%) (CB, 2012)
Never Less than monthly Monthly Weekly Daily

12. 12
80%
79%
79%
71%
8%
8%
6%
4%
3%
3%
3%
3%
4%
5%
6%
7%
4%
4%
7%
9%
2009
2010
2011
2012
AZERBAIJAN INTERNET FREQUENCY DISTRIBUTION (%)
(CB)
Never Less than monthly Monthly Weekly Daily

13. ACTIVITIES
13

14. 14
31%
50%
23%
7%
6%
2%
59%
3%
16%
38%
13%
6%
8%
13%
6%
2% 2% 1%
15%
1%
4%
10%
3%
2%
0%
10%
20%
30%
40%
50%
60%
Email SNS Skype IM Forums Read/write
blog
Search info Shop News Music/video Games Dating sites
ONLINE ACTIVITIES (%) (CB, 2012)
Azerbaijan Azerbaijan

15. NON-USERS
15

16. 16
1
4
7
14
2
15
12
7
14
3
1
3
1
15
1
4
6
8
17
1
1
9
12
4
6
8
10
12
14
16
18
20
Don't know No phone
line or
modem or
way to
connect
I don't know
how to use it
Not
interested in
/ Don't want
to use the
Internet
No access to
computer
Internet is
too
expensive
I don’t have
time
Internet is
distasteful or
immoral
I do not need
the Internet
No access to
the Internet
Using the
Internet
would be a
threat to
privacy
Connection is
too slow
Non-users reasons for not using Internet (%, total) (CB, 2012)
Armenia Azerbaijan Georgia

17. SUMMARY
17

18. Barriers to Internet in Azerbaijan
• Barriers to awareness that Internet exists
– Poverty
– Age
• Barriers to trying the Internet
– Age
– Lack of English proficiency
– Low educational attainment
– Poverty
– Rural
• Barriers to using the Internet frequently
– Rural
– Poverty
– Low educational attainment
– Lack of English proficiency Pearce & Rice, forthcoming
from 2010 CB
18