This document discusses the importance of values and value-driven leadership. It defines values as principles or qualities that are important to a person. Values guide decision-making and come from influences like family, culture and experiences. The document encourages readers to discover their own top values by selecting from a list and discusses how values guide everyday choices and leadership. Readers participate in an activity to identify their 15 most important values and ultimately rank their top 6, discussing with a partner why those values are most significant to them.