This document provides an organizational study of A.V. Thomas & Co. Ltd's Consumer Products Division unit in Othakalmandapam, India. It includes an introduction to the company and unit, objectives of the study, company and industry profiles. It describes the organizational structure, departments and their functions. It also provides information on the unit's products, manufacturing facilities and certifications. The aim of the document is to study the organization, its products and functions.
The document outlines the agenda for a meeting on ITC Limited, including an overview of the company's emergence, vision, social responsibility efforts, marketing strategies, and product portfolio. ITC started as Imperial Tobacco Company in 1910 in India and has since diversified into various business areas including foods, personal care, apparel, paper, hotels, and IT services. The company aims to be socially and environmentally responsible while delivering value to stakeholders.
The document provides an overview of the history and marketing of tea. It discusses how tea was first discovered in China by Emperor Shennong in 2737 BCE. It was introduced to India by the British to compete with Chinese monopoly, and the first tea industry was launched in Assam. Today, India is the world's largest consumer and producer of tea. The document also summarizes tea production, exports, popular brands, and the future prospects of the tea industry.
AMUL is a dairy cooperative located in Anand, Gujarat, India. It is jointly owned by 2.8 million milk producers. When determining facility locations, AMUL considers factors like proximity to customers and raw materials, transportation and labor costs. It uses techniques like factor rating and cost-volume-profit analysis to evaluate potential locations. AMUL's facility layout organizes production departments and packaging to efficiently process and produce milk, ice cream, milk powder and ghee. Its three-tier cooperative structure and low-cost strategy have contributed to AMUL's success as the largest milk producer in the world.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
Amul is an Indian dairy cooperative based in Gujarat that is jointly owned by 3.6 million milk producers. It has a 38% market share in India and generates over 38,000 crores annually in revenue. Amul produces and distributes milk and dairy products nationwide using a cooperative model that aims to maximize returns to milk producers. It has a wide product portfolio including milk, butter, cheese, ice cream and more. Amul relies on a large distribution network and pursues strategies like cost leadership, product diversity and technology to maintain its leading position in the Indian dairy market.
The document provides an analysis of Cadbury Dairy Milk brand in India. It outlines the objectives of conducting a brand audit of Dairy Milk to understand its strengths in the chocolate segment. The audit covered Dairy Milk's communication strategies, innovative ad campaigns, and emotional connection with customers. It also analyzed Dairy Milk's branding aspects, market segmentation, pricing and distribution strategies, advertising campaigns, product lifecycle, brand portfolio, and SWOT analysis. The document concluded with opportunities for Dairy Milk such as introducing sugar-free products and international flavors.
The document outlines the agenda for a meeting on ITC Limited, including an overview of the company's emergence, vision, social responsibility efforts, marketing strategies, and product portfolio. ITC started as Imperial Tobacco Company in 1910 in India and has since diversified into various business areas including foods, personal care, apparel, paper, hotels, and IT services. The company aims to be socially and environmentally responsible while delivering value to stakeholders.
The document provides an overview of the history and marketing of tea. It discusses how tea was first discovered in China by Emperor Shennong in 2737 BCE. It was introduced to India by the British to compete with Chinese monopoly, and the first tea industry was launched in Assam. Today, India is the world's largest consumer and producer of tea. The document also summarizes tea production, exports, popular brands, and the future prospects of the tea industry.
AMUL is a dairy cooperative located in Anand, Gujarat, India. It is jointly owned by 2.8 million milk producers. When determining facility locations, AMUL considers factors like proximity to customers and raw materials, transportation and labor costs. It uses techniques like factor rating and cost-volume-profit analysis to evaluate potential locations. AMUL's facility layout organizes production departments and packaging to efficiently process and produce milk, ice cream, milk powder and ghee. Its three-tier cooperative structure and low-cost strategy have contributed to AMUL's success as the largest milk producer in the world.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
Amul is an Indian dairy cooperative based in Gujarat that is jointly owned by 3.6 million milk producers. It has a 38% market share in India and generates over 38,000 crores annually in revenue. Amul produces and distributes milk and dairy products nationwide using a cooperative model that aims to maximize returns to milk producers. It has a wide product portfolio including milk, butter, cheese, ice cream and more. Amul relies on a large distribution network and pursues strategies like cost leadership, product diversity and technology to maintain its leading position in the Indian dairy market.
The document provides an analysis of Cadbury Dairy Milk brand in India. It outlines the objectives of conducting a brand audit of Dairy Milk to understand its strengths in the chocolate segment. The audit covered Dairy Milk's communication strategies, innovative ad campaigns, and emotional connection with customers. It also analyzed Dairy Milk's branding aspects, market segmentation, pricing and distribution strategies, advertising campaigns, product lifecycle, brand portfolio, and SWOT analysis. The document concluded with opportunities for Dairy Milk such as introducing sugar-free products and international flavors.
This document summarizes research on entering the traditional Indian sweets market. It discusses the large size of the traditional sweets market in India and lack of organized players. The feasibility of Amul, an established dairy brand, entering this market is examined. Research objectives are outlined to understand consumer perceptions and willingness to purchase Amul sweets. Both qualitative and quantitative research methods are proposed, including interviews, focus groups and a questionnaire distributed to various age groups to get feedback and insights.
This document provides information about Nestle, its products and distribution system in India. It discusses:
- Nestle was founded in 1867 and is now the world's largest food and beverage company.
- It employs 250,000 people globally and has operations in almost every country.
- In India, Nestle has various popular brands like Maggi, Nestea, KitKat and Milkmaid.
- It uses a decentralized distribution system with regional sales offices and distributors who supply retailers.
- The distribution channel involves manufacturers, C&F agents, distributors, super stockists, re-distributors and retailers to get products to customers. Target setting and incentives are used to motivate channel partners.
The document discusses business ethics at Tata, including an introduction to the topics, corporate governance, code of conduct, and corporate social responsibility. It then focuses on Tata, providing details on its founding, industries, products, finances, and business ethics principles which guide the company. Tata aims to conduct business legally and ethically while benefiting communities.
Demand for tea is significant and rising, though relatively price inelastic. The top tea producing countries are India, China, Kenya, Sri Lanka, and Indonesia, while the top consuming countries are India, China, Japan, the UK, and Russia/CIS. The supply of tea has traditionally exceeded demand and tea is a non-competitive commodity. Factors affecting demand include price, income, tastes, and expectations, while factors affecting supply include production costs, expectations, input prices, number of suppliers, and policies.
Lipton is a major tea company that was founded in the 19th century and is now owned by Unilever. It has thousands of acres of tea gardens in East Africa and produces a wide range of black, green, herbal, and flavored teas. Lipton aims to make quality tea accessible to people around the world and meet consumer needs and aspirations through innovative tea products.
ITC Limited is an Indian conglomerate established in 1910 as the Imperial Tobacco Company of India Limited. It has diversified into five business segments: FMCG, hotels, paperboards & packaging, agri business, and IT. With over 25,000 employees across 60 locations, ITC has an annual turnover of $8.31 billion and a market capitalization of $45 billion. Its businesses include tobacco, hotels, paper, packaging, agriculture, personal care, and IT.
Incense sticks also called agarbattis are fragranced sticks used from ancient period by people all over the world. The evolution of incense stick could be from the burning of aromatic woods in the primitive period. As mankind gained civilization and became more religious, these fragranced agarbattis played important role in daily rituals.
Agarbatti is an Indian Hindi terminology which is otherwise popularly known worldwide as ‘Incense Sticks’ and as the name itself suggests, they are thin bamboo sticks of about 8” to 12” length coated with paste of fragrance of natural ingredients extracts of scented flowers or majorly forest yield. Agarbattis have huge potential as a manufacturing business because its demand is at all-time high and go even higher during festivals. More than 90 countries use Agarbattis and India is the sole producer of these Incense Sticks that caters to the demands of all countries worldwide.
See more
https://goo.gl/vdGwWe
https://goo.gl/t81Tws
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Agarbatti Manufacturing Industry, Agarbatti Manufacturing Small Business, Agarbatti Making Unit, Agarbatti Manufacture, Agarbatti Manufacturing Unit, Agarbatti Making Business, How to Start Agarbatti Making Business, Agarbatti Manufacturing, Agarbatti Manufacture in India, Start Agarbatti Making Business, Agarbatti Manufacturing Company, Agarbatti Manufacturing Process, Business Idea of Agarbatti Manufacturing, Incense Stick Making, Starting Agarbatti Manufacturing Unit in India, Agarbatti Making Machines, Agarbatti Manufacturing in India, How Incense Stick is Made?, How to Make Incense Stick, Incense Sticks Manufacturing Unit, Production of Incense Sticks, Incense Sticks Making Machine, Incense Sticks Making Formula, Incense Stick Making Process, Process of Manufacturing Incense Sticks, Agarbathi /Incense Industry in India, Incense Stick Production, Agarbatti Stick Production, Incense Stick Production Line, Incense Sticks Industry in India, Small Agarbatti Manufacturing Business, How to Start Agerbatti Making Business, Agarbatti Production Business in India, Agarbatti Making Business Plan, Start Earning Money by Making Incense Sticks, Money Making Business Ideas, Agarbatti Manufacturing project ideas, Projects on Small Scale Industries, Small scale industries projects ideas, Agarbatti Manufacturing Based Small Scale Industries Projects, Project profile on small scale industries, How to Start Agarbatti Manufacturing Industry in India, Agarbatti Manufacturing Projects, New project profile on Incense Stick Production industries, Project Report on Agarbatti Manufacturing Industry
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
This document provides information about an organization study conducted on Kanan Devan Hills Plantations Company Pvt Ltd (KDHP). It includes details about the company such as its history, formation through an employee buyout from Tata Tea Ltd, tea gardens and factories, mission, vision and values. Non-tea operations of the company like a tea museum and plans to enter aromatic plants cultivation are also mentioned. The document serves to provide an overview of KDHP for the purpose of an organization study.
Amul is India's largest food brand and milk cooperative. It is known for its low prices and high quality products like milk, butter, cheese and ice cream. Amul pioneered cooperative dairy development in India through the Anand model. It uses effective branding strategies like innovative advertising featuring the Amul girl mascot, product diversification, and segmentation to appeal to consumers across segments. Amul's success is largely attributed to Dr. Verghese Kurien's vision of farmer-owned dairy cooperatives and competitive pricing to make dairy products accessible to all.
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRYMayank Patel
Madhur Dairy is a cooperative dairy located in Gandhinagar, Gujarat that was established in 1971. It obtains milk from 38,500 milk producers through 112 village milk cooperative societies. The dairy manufactures various milk products including pasteurized cow and buffalo milk, butter milk, dairy, ice cream, butter/ghee. The manufacturing process involves receiving raw milk, testing quality, chilling, separating cream, and processing into final products. Research found that 80% of customers use Madhur Dairy's products and 68% are satisfied, while 10% have negative preferences regarding taste, thickness, smell or purity.
This document summarizes a student's summer project presentation on a study of consumer behavior towards Amul products in Sabarkantha district, India. It includes an introduction on consumer behavior and the dairy industry. It then outlines the project's objectives, research methodology used which was a random sample of 120 consumers across 3 talukas. Key findings included high consumer satisfaction with quality but some issues with availability and price. Suggestions focused on improving product awareness, like for Amul khoa, and increasing local advertising.
Marketing Management of Mother dairy. It includes 4P's of Marketing, SWOT analysis of Mother Dairy company, Marketing Strategies used by Mother Dairy company.
This ppt helps you to know the major details of the MTR Foods. Complete details of marketing details like, STP, Product Mix, CSR Activities,Mile Stones of the MTR, Product portfolio and so on.
Thank you
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's business model of collecting milk from farmers and converting it into branded dairy products. Amul uses a low pricing strategy and distributes products across rural and urban India as well as internationally. It promotes its brands through advertisements and billboards. While Amul faces competition from companies like Britannia and Nestle in various dairy segments, it has grown to become the world's largest vegetarian cheese brand based on the cooperative business model developed in Anand, Gujarat.
The document provides information about the MMS program and industrial training. It discusses how the MMS program provides both theoretical and practical knowledge in business management. Industrial training helps students gain real-world experience and knowledge about business practices. It allows students to learn about various departmental operations in an industry. Training is an integral part of the MMS program, with each student required to undergo 2 months of training in a company and then prepare a project report. The training provides valuable experience about how management practices differ in real life compared to theory. It also discusses the importance of having both theoretical and practical knowledge for one's career.
The document is a report submitted by Sushant Anil Patil for his diploma in electrical power systems. It includes acknowledgements, contents, and initial chapters on the organizational structure and layout of VKL Seasoning Pvt Ltd where he completed his industrial training. It describes the company's vision, organizational structure, types of products and services. It also provides an overview of major equipment used in the food processing industry for preparation, mixing, sorting, and engineered material handling systems.
1) Matrix Fine Sciences Pvt Ltd is a manufacturer of natural tocopherols from soy and sunflower established in 2009 with the largest installed capacity in India.
2) It has dedicated R&D, quality certifications, and traceability programs to ensure non-GMO and high-quality products for food, pharmaceutical, cosmetic, and nutraceutical industries.
3) The company aims to expand production capacity, marketing, R&D into new plant sources, and automation to improve quality and compete globally.
This document summarizes research on entering the traditional Indian sweets market. It discusses the large size of the traditional sweets market in India and lack of organized players. The feasibility of Amul, an established dairy brand, entering this market is examined. Research objectives are outlined to understand consumer perceptions and willingness to purchase Amul sweets. Both qualitative and quantitative research methods are proposed, including interviews, focus groups and a questionnaire distributed to various age groups to get feedback and insights.
This document provides information about Nestle, its products and distribution system in India. It discusses:
- Nestle was founded in 1867 and is now the world's largest food and beverage company.
- It employs 250,000 people globally and has operations in almost every country.
- In India, Nestle has various popular brands like Maggi, Nestea, KitKat and Milkmaid.
- It uses a decentralized distribution system with regional sales offices and distributors who supply retailers.
- The distribution channel involves manufacturers, C&F agents, distributors, super stockists, re-distributors and retailers to get products to customers. Target setting and incentives are used to motivate channel partners.
The document discusses business ethics at Tata, including an introduction to the topics, corporate governance, code of conduct, and corporate social responsibility. It then focuses on Tata, providing details on its founding, industries, products, finances, and business ethics principles which guide the company. Tata aims to conduct business legally and ethically while benefiting communities.
Demand for tea is significant and rising, though relatively price inelastic. The top tea producing countries are India, China, Kenya, Sri Lanka, and Indonesia, while the top consuming countries are India, China, Japan, the UK, and Russia/CIS. The supply of tea has traditionally exceeded demand and tea is a non-competitive commodity. Factors affecting demand include price, income, tastes, and expectations, while factors affecting supply include production costs, expectations, input prices, number of suppliers, and policies.
Lipton is a major tea company that was founded in the 19th century and is now owned by Unilever. It has thousands of acres of tea gardens in East Africa and produces a wide range of black, green, herbal, and flavored teas. Lipton aims to make quality tea accessible to people around the world and meet consumer needs and aspirations through innovative tea products.
ITC Limited is an Indian conglomerate established in 1910 as the Imperial Tobacco Company of India Limited. It has diversified into five business segments: FMCG, hotels, paperboards & packaging, agri business, and IT. With over 25,000 employees across 60 locations, ITC has an annual turnover of $8.31 billion and a market capitalization of $45 billion. Its businesses include tobacco, hotels, paper, packaging, agriculture, personal care, and IT.
Incense sticks also called agarbattis are fragranced sticks used from ancient period by people all over the world. The evolution of incense stick could be from the burning of aromatic woods in the primitive period. As mankind gained civilization and became more religious, these fragranced agarbattis played important role in daily rituals.
Agarbatti is an Indian Hindi terminology which is otherwise popularly known worldwide as ‘Incense Sticks’ and as the name itself suggests, they are thin bamboo sticks of about 8” to 12” length coated with paste of fragrance of natural ingredients extracts of scented flowers or majorly forest yield. Agarbattis have huge potential as a manufacturing business because its demand is at all-time high and go even higher during festivals. More than 90 countries use Agarbattis and India is the sole producer of these Incense Sticks that caters to the demands of all countries worldwide.
See more
https://goo.gl/vdGwWe
https://goo.gl/t81Tws
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Agarbatti Manufacturing Industry, Agarbatti Manufacturing Small Business, Agarbatti Making Unit, Agarbatti Manufacture, Agarbatti Manufacturing Unit, Agarbatti Making Business, How to Start Agarbatti Making Business, Agarbatti Manufacturing, Agarbatti Manufacture in India, Start Agarbatti Making Business, Agarbatti Manufacturing Company, Agarbatti Manufacturing Process, Business Idea of Agarbatti Manufacturing, Incense Stick Making, Starting Agarbatti Manufacturing Unit in India, Agarbatti Making Machines, Agarbatti Manufacturing in India, How Incense Stick is Made?, How to Make Incense Stick, Incense Sticks Manufacturing Unit, Production of Incense Sticks, Incense Sticks Making Machine, Incense Sticks Making Formula, Incense Stick Making Process, Process of Manufacturing Incense Sticks, Agarbathi /Incense Industry in India, Incense Stick Production, Agarbatti Stick Production, Incense Stick Production Line, Incense Sticks Industry in India, Small Agarbatti Manufacturing Business, How to Start Agerbatti Making Business, Agarbatti Production Business in India, Agarbatti Making Business Plan, Start Earning Money by Making Incense Sticks, Money Making Business Ideas, Agarbatti Manufacturing project ideas, Projects on Small Scale Industries, Small scale industries projects ideas, Agarbatti Manufacturing Based Small Scale Industries Projects, Project profile on small scale industries, How to Start Agarbatti Manufacturing Industry in India, Agarbatti Manufacturing Projects, New project profile on Incense Stick Production industries, Project Report on Agarbatti Manufacturing Industry
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
This document provides information about an organization study conducted on Kanan Devan Hills Plantations Company Pvt Ltd (KDHP). It includes details about the company such as its history, formation through an employee buyout from Tata Tea Ltd, tea gardens and factories, mission, vision and values. Non-tea operations of the company like a tea museum and plans to enter aromatic plants cultivation are also mentioned. The document serves to provide an overview of KDHP for the purpose of an organization study.
Amul is India's largest food brand and milk cooperative. It is known for its low prices and high quality products like milk, butter, cheese and ice cream. Amul pioneered cooperative dairy development in India through the Anand model. It uses effective branding strategies like innovative advertising featuring the Amul girl mascot, product diversification, and segmentation to appeal to consumers across segments. Amul's success is largely attributed to Dr. Verghese Kurien's vision of farmer-owned dairy cooperatives and competitive pricing to make dairy products accessible to all.
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRYMayank Patel
Madhur Dairy is a cooperative dairy located in Gandhinagar, Gujarat that was established in 1971. It obtains milk from 38,500 milk producers through 112 village milk cooperative societies. The dairy manufactures various milk products including pasteurized cow and buffalo milk, butter milk, dairy, ice cream, butter/ghee. The manufacturing process involves receiving raw milk, testing quality, chilling, separating cream, and processing into final products. Research found that 80% of customers use Madhur Dairy's products and 68% are satisfied, while 10% have negative preferences regarding taste, thickness, smell or purity.
This document summarizes a student's summer project presentation on a study of consumer behavior towards Amul products in Sabarkantha district, India. It includes an introduction on consumer behavior and the dairy industry. It then outlines the project's objectives, research methodology used which was a random sample of 120 consumers across 3 talukas. Key findings included high consumer satisfaction with quality but some issues with availability and price. Suggestions focused on improving product awareness, like for Amul khoa, and increasing local advertising.
Marketing Management of Mother dairy. It includes 4P's of Marketing, SWOT analysis of Mother Dairy company, Marketing Strategies used by Mother Dairy company.
This ppt helps you to know the major details of the MTR Foods. Complete details of marketing details like, STP, Product Mix, CSR Activities,Mile Stones of the MTR, Product portfolio and so on.
Thank you
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's business model of collecting milk from farmers and converting it into branded dairy products. Amul uses a low pricing strategy and distributes products across rural and urban India as well as internationally. It promotes its brands through advertisements and billboards. While Amul faces competition from companies like Britannia and Nestle in various dairy segments, it has grown to become the world's largest vegetarian cheese brand based on the cooperative business model developed in Anand, Gujarat.
The document provides information about the MMS program and industrial training. It discusses how the MMS program provides both theoretical and practical knowledge in business management. Industrial training helps students gain real-world experience and knowledge about business practices. It allows students to learn about various departmental operations in an industry. Training is an integral part of the MMS program, with each student required to undergo 2 months of training in a company and then prepare a project report. The training provides valuable experience about how management practices differ in real life compared to theory. It also discusses the importance of having both theoretical and practical knowledge for one's career.
The document is a report submitted by Sushant Anil Patil for his diploma in electrical power systems. It includes acknowledgements, contents, and initial chapters on the organizational structure and layout of VKL Seasoning Pvt Ltd where he completed his industrial training. It describes the company's vision, organizational structure, types of products and services. It also provides an overview of major equipment used in the food processing industry for preparation, mixing, sorting, and engineered material handling systems.
1) Matrix Fine Sciences Pvt Ltd is a manufacturer of natural tocopherols from soy and sunflower established in 2009 with the largest installed capacity in India.
2) It has dedicated R&D, quality certifications, and traceability programs to ensure non-GMO and high-quality products for food, pharmaceutical, cosmetic, and nutraceutical industries.
3) The company aims to expand production capacity, marketing, R&D into new plant sources, and automation to improve quality and compete globally.
Jinto organiations study at akay flavours & aromatics, pathanamthittaLibu Thomas
Akay Flavours and Aromatics manufactures spices, essential oils, and natural colors. It was founded in 1995 and is based in Kerala, India, with locations worldwide. The document discusses Akay's objectives, industry profile, company profile, products, organizational structure, departments, SWOT analysis, findings, suggestions, and conclusion. It aims to understand Akay's functioning, strengths/weaknesses, and future scope.
Sudheesh organiations study at avt natural productsLibu Thomas
AVT Natural Products Ltd is an export-oriented company specialized in extracting colors and flavors from natural sources. It was formed in 1994 and is based in Aluva, India. The company's main products are oleoresins extracted from spices like chilies and pepper. It has a strong reputation as the world's largest producer of marigold extract. While the company has an established export market abroad, there is an opportunity to develop the domestic market in India. The company utilizes modern technology and practices good quality control. Overall it has a skilled workforce and focuses on product quality, though it could improve promotional activities and new product development times.
- Total quality management (TQM) aims to provide customers with products and services that satisfy their needs by ensuring quality in all aspects of a company's operations. It involves managing people and processes to ensure complete customer satisfaction.
- The document discusses TQM with reference to Akij Food and Beverage Ltd (AFBL) in Bangladesh. It provides an overview of AFBL's history and products, with a focus on its carbonated soft drinks (CSD).
- Quality control procedures for CSDs include testing for odor, appearance, carbonation, brix level, torque, pH, acidity, weight, date codes and labels. Flow diagrams show the CSD production lines which were supplied by Krones
Herbion is a global healthcare and personal care company with over 30 years of experience. It has over 1,000 research-based products, operates in 25 countries worldwide, and employs over 3,000 people. Herbion focuses on discovering, developing, and providing innovative natural healthcare and personal care solutions to improve people's lives around the world.
This document provides an introduction and overview of a project on inventory management and control systems. It discusses:
- The objectives of the project which are to analyze inventory management systems, identify problems with the previous (MAXIMO) system, and examine the need for a new (SAP) system.
- An overview of the soda ash plant and business, including raw materials, products, facilities and staff.
- The scope of the study which will compare the MAXIMO and SAP inventory systems and examine how they generate inventory orders and store data.
- The significance of understanding effective inventory systems for manufacturing businesses in Pakistan.
- Definitions of key terms related to inventory, purchasing, materials, accounting and
Come experience the journey of this amazing company through this presentation. We hope you will find this useful in your search to be a part of VVF as a customer, consumer, employee, vendor, supplier or just a social enthusiast. Here are some useful links: VVF Story: https://www.youtube.com/watch?v=I9-11MRULvk
Message from CMD: https://www.youtube.com/watch?v=OWAtoGgHWZU
Problems identification and solutions for Fruita Vitals Juice of Nestlé (oran...Faizan Anjum
Acknowledgement 1
1 Summary 3
2 Introduction 4
2.1 About Company 4
2.2 Vision and Mission Statement 4
2.3 Milestones of Nestlé Pakistan 5
2.4 Nestle factories in Pakistan 5
2.5 Fruita Vitals Juices 5
2.6 Benefits described by company: 6
3 Problem Statement 7
3.1 Research Methodology about Problem 7
4 Fish-Bone Analysis 8
5 Nestle Fruita Vital Juices Production System 9
5.1 Actual Process Analysis 9
5.2 Production Process in Use of Fruita Vital Juices 10
6 Identify problem & prioritized problem 11
6.1 Interviews 11
6.1.1 Interview #1 with manager of product development of Nestle Juices 11
6.1.2 Results of Interview 11
6.1.3 Interview # 2 with the HRM 13
6.1.4 Findings of Interview 13
6.2 Results 13
7 Process Addition as Solution in Nestle Fruita Vital Juices Production Flow Chart 14
8 Solutions 15
9 Conclusions 16
Indo Amines Ltd was established in 1979 as Techno Chemical Industries to provide import substitutes for chemicals in India. It diversified over time to focus on fine and specialty chemicals. By 1994 it had become a public company known as Indo Amines Ltd with two manufacturing sites. It has since expanded its manufacturing capabilities, received certifications like ISO 9001, and established international marketing offices to grow its exports.
Ajith organiations study at kerala feeds ltdLibu Thomas
The document describes an organisational study of Kerala Feeds Limited, a government company that manufactures cattle feed in Kerala, India. It outlines the company's objectives, departments, production process, quality control measures, and SWOT analysis. The key findings are that the company focuses on product quality using advanced MMCP technology, but that raw material costs are high compared to competitors. It suggests expanding production capacity and markets to meet growing demand for cattle feed.
Your Future Starts Here. Your Future Starts with VVF.Amit Sanas
At VVF, we don't just offer jobs; we provide a platform for individuals to unlock their true potential and embark on a journey of growth and fulfillment. As a global leader in the chemical and personal care industries, VVF is more than a workplace—it's a community that values innovation, collaboration, and the relentless pursuit of excellence.
Why Choose VVF?
Innovation at the Core: Join a company that thrives on innovation. At VVF, we encourage and celebrate creative thinking. Your ideas are not just welcomed; they are the catalysts for our continued success.
Global Exposure: With a presence in over 25 countries, VVF offers a truly global work experience. Collaborate with diverse teams and contribute to projects that impact markets worldwide.
Sustainability Matters: Be part of a company committed to sustainability. VVF is dedicated to environmental responsibility, and we take pride in contributing to a more sustainable future.
Learning and Development: Your growth is our priority. Benefit from continuous learning and development programs designed to enhance your skills and empower you to take on new challenges.
Work-Life Harmony: We believe in fostering a healthy work-life balance. Our flexible work arrangements and supportive environment enable you to thrive both professionally and personally.
Diverse and Inclusive Culture: At VVF, diversity is not just a buzzword; it's our strength. Join a team that values and celebrates differences, fostering an inclusive culture where everyone feels heard and appreciated.
Join Us on the Journey: Your Career Awaits
Embark on a career with VVF and become part of a dynamic and forward-thinking organization that values its employees as the driving force behind its success. Together, let's create a future where innovation, sustainability, and personal growth converge.
Are you ready to unlock your potential? Explore career opportunities at VVF and join us on this exciting journey.
Synthite Industries is an Indian company established in 1972 that is one of the world's largest producers and exporters of spice oleoresins. Over its 43-year history, Synthite has grown from 20 employees to 2000 employees and revenues of 1200 crore by 2014. Synthite has received several certifications for its quality management and focuses on sustainable growth, innovation, customer service, and value enhancement to achieve its vision of being the global partner of choice for food, health, and fragrance solutions.
1. India is the world's largest producer of milk, producing over 140 million tons annually. Dairy production has grown significantly in recent decades as consumption of milk and milk products has increased.
2. The dairy industry was deregulated in 1991 to encourage private investment. However, strict regulations were later implemented to address issues like excess capacity and sale of substandard milk.
3. Demand for dairy products is expected to continue growing strongly in India, driven by population growth, rising incomes, and greater interest in nutrition. However, penetration of processed dairy remains relatively low overall.
1. The document provides information about ITC Limited, an Indian conglomerate company operating in various business sectors such as FMCG, hotels, paperboards, agriculture, and IT.
2. It details ITC's history, vision, business portfolio, brands, financial performance, sustainability initiatives, and major awards.
3. ITC aims to enhance stakeholder value through world-class performance and sustainable growth across its businesses.
List of pharma companies in Dehradun | PharmaaddaAditiMehra14
Mentioned above is the List Of Pharma Companies in Dehradun. Invest in these companies to enhance your business growth. For More details visit the blog. http://www.pharmaadda.in/list-of-pharma-companies-in-dehradun
Manu organiations study at kkr groups of companyLibu Thomas
This document provides an overview of an organizational study conducted at KKR Groups of Company. It describes the company's history and objectives, as well as profiles of the rice industry in India and Kerala state. It outlines the various departments in the company including finance, accounts, purchase, production, marketing, and HR. It also discusses the company's products, competitors, and provides a SWOT analysis. The summary concludes the company focuses on high quality products and consistency across its departments to achieve its objectives.
Similar to Av.thomas organisational study report (20)
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
1. 1
ORGANISATIONAL STUDY
IN
A.V.THOMAS & CO.LTD
CONSUMER PRODUCTS DIVISION (CPD)
OTHAKALMANDAPAM UNIT
COIMBATORE
Submitted to the NOORUL ISLAM UNIVERSITY, THUCKALAY,
NAGERCOIL, in partial fulfillment of the requirement for the award
of Master of Business Administration
Under the supervision of
Dr.Merlin Thanga Joy MBA, PHD
Assistant Professor in Management Studies
DEPARTMENT OF MANAGEMENT STUDIES
NOORUL ISLAM UNIVERSITY
THUCKALAY
2013-2015 Submitted By
JIBU AB
2. 2
CONTENTS
CONTENTS PAGE
NO
CHAPTER-1
1.1 Introduction
1.2Objective of study
1.3Scope of study
1.4Company profile
1.5Industry profile
5
6
6
7
16
CHAPTER-2
2.1Organizational chart
2.2Departments Functions
HR Department
Production Department
Quality Department
Stores Department
Security Department
18
19-29
CHAPTER-3
3.1Product Profile
3.2Manpower strength of AVT
CPD
29
30
CHAPTER-4 Conclusion 31
Bibliography 31
3. 3
ACKNOWLEDGEMENT
I express my deep gratitude to Ms. Merlin Thanga Joy for giving me full time support
throughout the project session
I wish my sincere thanks to Mr. Ravi Shanker, Chief Executive Officer and Dr. Chacko
John, HR Manager, A.V.THOMAS & CO. LTD without whose guidance this project would have
been completed.
EXECUTIVE SUMMARY
My project work was done at A.V.THOMAS & CO. LTD, CONSUMER
PRODUCT DIVISION. It is one of the lending tea manufactures in India. The project work was
done for a period of one month the project entitled “Organisational study of A.V. THOMAS &
CO. LTD, Consumer Product Division”. The aim was to study about the organization & its
products, services and its functions.
5. 5
About AVT CPD – CONSUMER PRODUCTION DIVISION
AVT CPD was set up in the early 1989’s with a key objective of marketing branded
beverage products and spices in India. Over the year, the division has shown substantial growth
and is one of the largest selling tea and coffee brands in India.
There are three modern tea blending units along with packing facilities at
Othakalmandapam and a coffee factory in Vellaikinnar in Coimbatore, and two packing factories
at Kochi. These factories are equipped with the state of art blending and packing merchandising
AVT is also involved in the teabags manufacturing. All these factories are of GMP (Good
Manufacturing Practices) Standards. The three units of AVT CPD (5 Tea Units & 1 Coffee Unit)
in Tamil Nadu and Kerala were certified with ISO 22000 by BUREAU VERTIAS, which is an
international certification body.
AVT CPD has a well-equipped laboratory also at their Coimbatore to ensure all the
statutory checks international standards. Facility has been to be carried out as per FSSAI and PFA
standards.
1.1 INTRODUCTION
1. An Organizational study encompasses the study of organizations from multiple view
points, methods, and levels of analysis.
2. To understand the structure and functioning of the organization.
3. To the study the different departments and their functions.
4. To relate theoretical understanding of management theory in real life settings.
5. To understand the reason behind the success of the firm in this competitive environment
6. 6
1.2 OBJECTIVE OF THE STUDY
The main objective of the project is to make an overall study of the organisational framework
of AVT-CPD and the various functions and interdependence of different departments . The other
objectives includes:
1. To have a clear knowledge about what an organisation is.
2. To understand the correct researchers and development acquired.
3. To understand about the various products and promotions of AVT.
4. To understand about the various departments of the organisation and their functions.
1.3 SCOPE OF THE STUDY
An Organisation is a planned coordination of number of peoples and their activities for the
achievement of some specific goals through division of labour and hierarchy of authority.
An Organisational study involves the study of the structure and functioning of the
departments organizing or organisation is the most important functions of management. Almost
all the organisation are different but they have some common features. All are collection of people
linked together by formal and informal relationships. They have hierarchical orders that are
engaged in corperative activities and they all have identical boundaries. So the study of people in
the organisation is very important for future managers. Structure of an orgaisation is very much
important for its functioning and growth.
7. 7
1.4 COMPANY PROFILE
History Of The Organisation
The company is started in 1925 by Alfred Vedam Thomaswith its registered office at
Alleppy,Kerala. Cultivating cardamom and rubber near Vandiperiyar was the first tea estate AV
Thomas expanded their plantation activities and also ventured into diversified range of other
business activities.
In 1940 AVT accqired Neelamalai Tea & Coffee and in 1943 Sheveroy Estates.ltd. In, 1970's
the group diversified into trade and manufacture of leather goods and natural caffeine. Later, with
a commitment for growth through diversification, the group has ventured into plant biotechnology,
commodity exports, Logistics, marketing of agro and tea products and edible oil processing
emphasis on "Quality & Productivity" has always been the watched . Today AVT group has a
turnover of Rs.2000 crores and employing over 1200 peoples. AVT brand is well established in
South India and they bring significant foreign exchange of the country.
The AVT laid importance not just on growth. It always ensured as smooth blend of fast
business.growth and high quality standards. This commitment has own many awards for the group.
. Pasuparai and Maralaroo are th best premium gardens of south india.
. First company to start culture on commercial terms.
. Recieved the Tea Board Award for the highest prices in the south india.
. Recieved the Tea Board Award for the highest yielding estate in south india.
AVT CPD is equipped with state of art manufacturing facilities. AVT Dust Tea is the fifth
largest tea in india . It is situvated in the industrial belt area . AVT CPD has been successful in
tying up with large format stores to supply commodities for store brands.
8. 8
"Acceptability, Availability and Affordability" is the philosophy of AVT.
The amenties included:
1. The world class tea processing facilities catering to the needs of various segments.
2. Excellent quality systems as per the global standards.
3. AVT producing as per the BIS (Bureau Of Indian Standards)
4. An ISO 22000 company.
Othakalmandapam unit is one of the AVT-CPD major plant located 20 kms from
coimbatore city on the main highway to Pollachi. Othakalmandapam unit is constructed in a 4
acres of land in a build up area of 17500 sq.fts surrounded with beautiful scenery . The unit is
equipped with a state of art manufacturing facilities
9. 9
A V THOMAS GROUP OF COMPANIES
The AVT group into seven companies each company is seperately managed as seprate profile
centres. The main companies are:
1. AVT Natural Products
AVT Natural Products the world largest oleorism pigment manufacturer and exporter with large
volume exports of food processing and cosmetic industries in Mexico and USA.
2. AVT McCormick Ingredients.Ltd
In a strategic joint venture with MC Cormick & Co Inc. USA, AVT distributes a wide variety of
spices and curry powder for the international market.
3. AVT Agro Chemical
AVT manufactures and markets pesticides under direct license fromo Bayer AG,
Germany, with a distribution network of over 5000 outlets spread across India.
4. AVT Leathers
The company manufactures a wide range of leather products, catering to license requirements of
vaious international brands including Ralph Lauren & Pierre Cardin.
5. AVT Biotech
AVT Biotech is the leading exporting of tissue culture plants and operates the largest
biotechnology facility in India, producing 8 million plants for the Indian market and 6.5 million
for the International market annually.
6.AVT Rubber
Over 2 million kilograms of rubber is produced annually to AVT's rubber plantatons. AVT Rubber
Products various grades like centrifuged latex, crumb rubber and dipped rubber goods.
10. 10
7. AVT Consumer Products Division
AVT Consumer Products Division markets some of South Indias favourite brand of tea. AVT also
has a significant presence in the international market for various bulks, commoditized teas,
cardmom brands like Raihana & Shahi are already being exported and AVT is poised to enter the
coffee export market soon. on the anvil are plans to diversify into value added services like vending
machines and a chain of tea parlours. primary amoung the CPD's strenght in the ability to innovate
constanly predetermined the needs of the consumer.
11. 11
PRODUCTS/BRANDS OF AVT
1. AVT Premium (India’s Strongest Tea)
AVT superior dust tea, AVT Premium is specially blended for the discerning strong
tea lovers. AVT Premium is a blend of carefully picked teas from the finest medium and high
grown gardens of South India. And the best renewed gardens of North India. The result is a color,
strong dark brew with unique pungency, which can take milk very well.
AVT Premium is packed in poly punchers for economy and longer shelf life and is an
available in multi sizes of 25 Gms, 100Gms, 250Gms, 500Gms & One Kilo. A small pack which
makes 4 cups of tea is also sold in India for Rs1. Attractive jute bags of 5 kilos/ is also available
for large consumers like hotels, restaurants, canteens & establishments
2. AVT Rajah- For These Who Like It Strong & Rich
AVT Rajah is the brand from AVT; This CTC dust tea offers richer and stronger cups of
tea maintaining its basic character of aroma and freshness with a few roaring boils, the brew obtain
a rich wonderful golden and full bodied flavor aimed at the popular consumer segment and
competitively priced, AVT Rajah brings in a distinctive difference to give that extra punch of tea
12. 12
lovers packed in attractive cartons. AVT Rajah is available in 25 Gms, 50 Gms, 100 Gms, & 500
Gms pack sizes.
3. AVT Premium Tea Bags- India’s Strongest Tea
A Strong dark brew with a unique pungent flavor, AVT Premium is a favorite primarily
for its strong taste and consistency. For convenience seekers, AVT Premium is also available in
tea bags.
4. AVT Assam- The Authentic Taste Of Assam
AVT brings in the authentic taste of Assam with AVT Assam finest quality dust teas.
Blended and packed from specially picked and processed tea leaves in the choicest gardens of
Assam, these teas are well known for their strength, color and full bodied flavor. AVT Assam is a
singularly unmatched blend that provides extra cup page with the distinct inherent qualities that
only a pure Assam can best now
AVT Assam is picked in attractive cartons offering convince to the retailers for
shelf storage and facilitating added shelf because of the added protection of the inner inside and
sealed cartons. AVT Assam is available in pack sizes of 100 Gms, 250gms, 500gms and one kilo.
Convenient soft packs of 25 gms and 50 gms are also available and offer the consumer a good
value of nominal price.
13. 13
5. AVT Darbari-Asli Chai Ka Asli Swad
The perfect blended from Assam’s finest gardens, Darbari is AVT’s popular leaf tea.
It’s heavily flavor, unique taste and competitively pricing make darbari Attractive brand. AVT
Darbari is packed in full laminated poly pouches and is available in various sizes of 25gms, 50gms,
100gms and 500gms.
6. AVT Supreme-The Perfect Blends of India’s Finest Teas
AVT Supreme is the top of the line brand on the AVT brand wagon, available in the CTC
form. AVT Supreme is positioned as “The Perfect Blend of India’s Finest Tea”. Blended from
the teas carefully chosen from the finest gardens of Assam. This brew captures the superior flavor,
aroma and fine texture of the truly mellow Assam teas. The full bodied liquor offers a bright golden
color and rich taste, which makes AVT Supreme a product of the classic art of blending.
AVT Supreme is packed in foil laminated poly pouches and in
various sizes of 25gms, 50gms, 100gms and 500gms. This is reusable and offer extra value to the
housewives. The tea tasters fresh and free strain in these air tight container and important attribute,
since tea is particularly hygroscopic in nature.
14. 14
7. Bulk Tea
AVT CPD exports various grades of fine black tea in both dust and lead to Russia, The
Middle East and Europe. This division has contributed consistently and significantly to the overall
growth of the company in spite of the stringent quality and satisfaction measures that the export
market imposes.
8. Coffee
AVT has recently launched AVT Premium Coffee an instant success thanks to AVT’s
ability to understand the preference of coffee drinkers. A 60:40 blend of coffee and chicory, AVT
Premium provides a strong flavor that resembles traditional filter coffee.
Spices
AVT CPD exports fine quality, branded cardamom in large quantities to the Middle
Eastern countries. Raihana and Shahi, both of which are immensely popular brands in the Middle
East Market, is from the AVT CPD stable.
15. 15
10. Vending Machines
AVT Vending machines provide consumers an opportunity to have their favorite tea
and coffee outside of home. For a vendor, AVT vending machines offer more than 30% sales
margin per cup for a one time investment with no additional manpower requirements and
extremely low maintaince costs. The company vending machine services team is in the process of
setting up tamper proof single chambered and doubled chambered vending machines that can
dispense premixes of the AVT Premium range of tea and coffee
16. 16
1.5 INDUSTRY PROFILE
The history of tea is long and complex, spreading across multiple cultures over the span of
thousands of years. Tea likely originated in China during the Shang dynasty as a medicinal drink.
An early credible record of tea drinking dates to the 3rd century AD, in a medical text written by
Hua Tuo. Tea was first introduced to Portuguese priests and merchants in China during the 16th
century. Drinking tea became popular in Britain during the 17th century. The British introduced
tea production, as well as tea consumption, to India, in order to compete with the Chinese
monopoly on tea. It is also believed that the black tea was accidentally discovered during sea
transportation of green tea from Asia to Europe, causing the green tea to get soaked or wet during
the journey causing some sort of fermentation, and later being dried out. The Chinese have
consumed tea for thousands of years. People of the Han Dynasty used tea as medicine (though the
first use of tea as a stimulant is unknown). China is considered to have the earliest records of tea
consumption, with records dating back to the 10th century BC.Another early credible record of tea
drinking dates to the 3rd century AD, in a medical text by Hua Tuo, who stated that "to drink bitter
t'u constantly makes one think better." Another early reference to tea is found in a letter written by
the Chin Dynasty general Liu Kun.
Laozi (ca. 600-517 BC), the classical Chinese philosopher, described tea as "the froth of the liquid
jade" and named it an indispensable ingredient to the elixir of life.[citation needed] Legend has it
that master Lao was saddened by society's moral decay and, sensing that the end of the dynasty
was near, he journeyed westward to the unsettled territories, never to be seen again. While passing
along the nation's border, he encountered and was offered tea by a customs inspector named Yin
Hsi. Yin Hsi encouraged him to compile his teachings into a single book so that future generations
might benefit from his wisdom. This then became known as the Dao De Jing, a collection of Laozi's
sayings.
17. 17
In 59 BC, Wang Bao wrote the first known book with instructions on buying and preparing tea.
In 220 AD, famed physician and surgeon Hua Tuo wrote Shin Lun, in which he describes tea's
ability to improve mental functions.
During the Sui Dynasty (589-618 AD) tea was introduced to Japan by Buddhist monks.
20. 20
2.2 DEPARTMENT AND ITS FUNCTIONS
Human Resources Department
HR Functions
1. Recruiting and Staffing.
2. Training and Development.
3. Staff Benefits.
4. Wages and Increments.
5. Leave Rules.
6. General Administration.
7. Working Hours and Attendance Rules.
8. Time Office Functions.
9. Medical Policy.
10. Welfare Facilities
11. House Keeping and Good Manufacturing Services.
12. Record Maintenance.
13. Waste Disposals.
21. 21
STEPS INVOLVED IN RECRUITMENT PROCESS
Man Power Requisition Form
Sourcing
Short listing
Interviews & Relation Process
Offers & Appointments
Orientation & Induction
22. 22
Man Power Requisition Form
The recruitment process starts with generating an interest filling up the
details in the man power requisition form available with HR department. The filled man power
requisition form to be routed through HR department and the Head HR should go through the
requisition form with the view to explore the possibilities of identifying any resources initially
available for consideration. If such a resources for lateral/ upward sift shall note down the details
of the same in the form and discuss with chief executive director for final approval.
Sourcing
After receiving the manpower requisition by the HR department. They will start working
on the recruitment by searching relevant applications from the data bank available in HR
department. If no suitable application is available the HR department, shall consider any one of
the following options,
a) Release an advertisement / postings in web portals, based on the nature of the vacancies.
b) Identify a recruitment consultant from the list maintained from the HR and give the
requirement.
After obtaining the approval from the Chief Executive Director regarding the
sources for recruitment HR shall initiate actions and go ahead with the processes. After getting the
response through reliable sources head HR will take the parameters into consideration and prepare
a tabulation form and will be sent to chief executive director and to the concerned HOD for the
short listing.
Short - Listing
The Head Of The Department / the operational persons to see the applications and
sought it the best suited lot and sent back to HR department along with Chief Executive Director’s
remarks for organizing the interviews.
23. 23
Interview &Selection Process
a) The Interview will be fixed by the HR department according to the availability of
the candidates and panel of the interviewer.
b) Official call letter were sent to the short listed candidates to attend the interview.
c) The Panel for the initial round of interview would comprise of operational Heads
along with the HR Head.
d) The Interview is done in two phases :
1. It included the fillings up the company applications forms and
administrating.
2. It includes, the formal question sessions.
e) The final short listed candidates will be seen to take up for a final decision.
Offers & Appointment
A. For selected candidate the offer letter along with the salary break up could be issued. The
selected candidate has to clearly give the indications on the date of joining. During the time
of joining a formal appointment order along with job description will be issued of the
candidate.
B. During the time of joining the candidate has to submit his/her Medical Examination report
given by an Authorized Medical Practitioner and self-attested photocopies of certificates
and testimonials.
C. Mainly the company would select the candidate in the following categories,
a) Direct absorption.
b) Probation (normally for office staff 6 months & Sales Staff 1 Year)
c) Contract (normally the contract period will be 1 Year)
d) Trainees.
D. The minimum qualification criteria for different positions shall be follows,
24. 24
I. Staff category positions (e.g. Drivers, office boy etc., Undergraduate)
II. Executive and management position Graduate/ Post Graduates.
Orientation & Induction
A brief introduction of the company.
A brief introduction of the group company.
A brief introduction on the activities present in the locations, branded handled,
plans for the future, company policy and procedures organizational structure
and manpower strength.
A brief introduction about the services rules including work culture,
attendance, leave, travel, transfer of transfer of service, working hours, lunch
break, weakly holidays, mode of payment of salary, welfare and benefit
entitlements, disciplines and procedures, dress code, submission of reports
and recognitions and etc.
Training & Development
Identification of training needs through performance appraisal and discussions with the
concerned HOD’s. Training plan is prepared for the consecutive year. The training plan should
include the following.
a) Induction programs the new comers of the company.
b) Training programs that could be conducted “In-House”.
c) Nominations for training programs conducted by reputed institutions.
Training budget for the HR department for would be approved by the Chief Executive Director
the HR department will chart out training programs for the identified staff in different departments.
25. 25
The programs for the dates planned in the training calendar. HR department would the relevant
training consultants to conduct the in-house programs.
In the production units, the workers involved in production and packaging were in-house training
by the unit-in-charge and supervisors concerned on Hygiene, Plant cleanliness and etc.
PRODUCTION DEPARTMENT
Production Process
Place
AVT has state of the art manufacturing facilities in Coimbatore and Kochi. All the teas are
blending using vertical tower blenders, which are fitted with rare earth magnets and sorting
machines to remove any stray irons filings and other extraneous matter (like jute strings) from the
teas.
Product
The Blended tea are packed with state of art packing machinery installed in units.
All necessary care is taken to see that products meet PFA norms. Prior to the actual blending
process, a representative table bulk of the blend order is made and is test along with the standard
so as to ensure consistency in the end product.
AVT has modern laboratory that is fitted with the latest testing
equipments in the Coimbatore facility. All their brands are put through statutory checks required
by the PFA Act.
26. 26
Process
Once the blended sheets are generated the samples pertaining to the teas used are drawn
from the warehouses. Representative table bulks of the blends are prepared. These table bulks are
then tested against the various standards and competition. The volumes are recorded and only those
blends that match up to the standards are passed for blending. Finally blend sheets are issued to
the various blending units.
29. 29
QUALITY CONTROL DEPARTMENT
Quality Objectives Of AVT Products
1. Creation of AVT brands syonpymous with quality and food safety.
2. Continious improvement by total committed participation of all.
3. Satisfying the changing needs of customer for total satisfication and statutory
requirements.
4. Increase the performance level of suppliers.
5. Continually improve the effectiveness of quality and food safety system.
Quality Standards
The 4X Certification Proceedure
The Selection process: fine quality at no extra price.
Tea samples from auction centres across the country including samples from our own plantations
are brought to the AVT central tasting centre at Kochi. Here expert tea tasters follow the most
stringent quality parameters at screen all samples using the 4X system for a brandwise and region
specific selection process
30. 30
STORES DEPARTMENT
• Preparing an indent for next month depending upon the order.
• Raising of purchase order for the approved quality.
• Material required against purchasing order.
• Quality checking for all receiving materials.
• Quality approval.
• Issue of production on daily as per requirements.
• Maintaining proper stock records.
• Purchasing includes laminated pouches and rolls tissue paper for tea bags.
• The security makes records both inwards and outwards movements of goods.
• Vendor management and Evaluation.
32. 32
3.1 TEA PROFILE
Tea contributes slightly to our intakes of minerals, and it certainly help to replace lost fluids, but
the health interest in tea at the moment surrounds it’s proposed role in lowering the risk of
coronary heart disease.
Tea contains antioxidant substances called flavonoids. These have been
shown to help slow or inhibit the chemical reaction through to take place during the development
of coronary heart disease. S Sup Up! But remember the drinking water is still the best way of
rehydrating our bodies. So for every cup you have, try to drink a glass of water too.
3.2 Man PowerStrength of AVT CPD
33. 33
The Staffs is categorized into Office and Sales.
Office Staffs = 81
Sales Staffs = 251
Total Staffs = 332
Office Staffs is was in their different offices located all over south.
Sales Staffs are spread throughout South India markets operated in states of Kerala, Tamil
Nadu, Andhra Pradesh, and Karnataka & Orissa.
35. 35
4.1 CONCLUSION
The organizational study conducted in AVT CPD enabled me to familiarize myself with
the corporate world.
I was given good exposure in production, Quality analysis and HR functions and also got
chance to see the entire production process inside the plant.
BIBILOGRAPHY
References
1. Sharma K.R & Gupta K Shashi “Business Management”, Ludhiana Kalyani Publishers.
2. Chabra N.V “Human Resources Management”.
Magazines
1. Business World.
2. Business Outlook.
3. Times of India.
4. Economic Times.
Websites
www.avtcpd.com