Avril Hsu has 7 years of experience in online marketing, product marketing, and go-to-market strategy. She has worked for major companies like Dell and Pixable, developing marketing plans and strategies to improve customer experiences and drive revenue. Some of her responsibilities include developing key performance indicators, collaborating across teams, conducting market research, running marketing campaigns, and creating prototypes. She aims to understand customer needs and incorporate insights into new product features and content.

1. Avril Hsu, Rutgers Business School"
Online Marketing!
Content Strategy!
Product Marketing!
Go-to-market Strategy!
Brand Communication!
Avril Hsu
avrilhsu@gmail.com
Corporate Design
Process | Partner für
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2. 7 Year Work Experience
MBA with creative mindset & technical background
3 Employers
Major Clients
Avril Hsu
Online Marketing | Product Marketing | Go-to-market Strategy
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3. Dell, e-Commerce (B2C)
Initiate customer satisfaction program & develop strategies
• Develop KPI and use it to measure customer health
• Collaborate with data analytics, SEO, online merchandising, finance team
to strategize marketing plans
• Facilitate financial modeling to prioritize EUC products for the next fiscal year
• Build mock-ups with creative team and conduct test & targeting
Avril Hsu
Online Marketing | Product Marketing | Go-to-market Strategy
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4. Dell, e-Commerce (B2C)
Marketing plan to improve online customer shopping
experience and drive revenue
Lifestyle experience lab integrating with top searched use case:
To reinforce user experience and increase conversion rate on the site
Top searched use case
Avril Hsu
Online Marketing | Product Marketing | Go-to-market Strategy
Reinforce content program
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5. Dell, e-Commerce (B2C)
Marketing plan to improve attach rate and drive revenue.
Live gallery on the electronic and accessory store:
To integrate online merchandising strategies with customers’ needs
Selector tool
Testimonial marketing
Avril Hsu
Online Marketing | Product Marketing | Go-to-market Strategy
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6. Pixable, mobile photo discovery application
Grow customer acquisition & improve customer retention
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Country-specific online marketing campaigns
Branded contents with localization strategies
Optimization for engagement and conversion
Channel marketing & partnership development
Super Bowl
SXSW
Berlin International Film Festival
Fashion Steps Out @ Orchard
Major online marketing campaigns
Avril Hsu
Online Marketing | Product Marketing | Go-to-market Strategy
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7. Pixable
Strategize product features that fit customers’ needs
• Customer insights listening: Google analytics, Distimo app analytics
• Syndicate insights and incorporate ideas from engineers and creative
Original web
Future
Web
Mobile
Avril Hsu
Online Marketing | Product Marketing | Go-to-market Strategy
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8. Pixable
Mock-up: Make your own “Tops” & Share with your friends
Then tweet/fb your
own TOPS or
own story out 3
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AVRIL: “Bummer!”
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END USERS
Avril Hsu
Online Marketing | Product Marketing | Go-to-market Strategy
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9. Thank you."
avrilhsu@gmail.com!
Avril Hsu
Online Marketing |für Corporate Design | Go-to-market Strategy
Process | Partner Product Marketing
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