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Creative Cross-Channel Campaigns Workshop
The document outlines a workshop focused on creative cross-channel campaigns, emphasizing the importance of connecting brand stories to drive demand and sales. It details the agenda with key questions for campaign development, creative insights, and the narrative-campaign style marriage, using Strong Roots as a case study. Additionally, it highlights strategies for optimizing platform usage to create opportunities and engaging audiences effectively.
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Creative Cross-Channel Campaigns Workshop
- 1. Creative Cross-Channel Campaigns Workshop Creating a ConnectedBrand Story that Drives Demand & Sales
- 2. Today’s Logistics Analicia Santaella PartnerMarketing Manager Submit questions for live Q&A Download relevant resources Recording & slides will be sent tomorrow 01 02 03 Join our poll questions 04
- 3. Some of our clients Our Recognition Tinuitiis the largest independent performance marketing agency across the Triopoly.
- 4. Our Speakers TOM OLIVIERI VPof Creative CARLA ANDERSON Associate Creative Director
- 5. Agenda layout ● The 5Questions You Must ALWAYS Start With ● Connecting Strategy To Concept ● Marrying The Narrative To The Style ● Plotting Your Story In A Sequence ● Using The Platform To Create Opportunity ● The Wall Test (And Fresh Eyes Test) 5
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- 7. The 5 KeyQuestions 7
- 8. Who The HeckAre You Talking To? What Do You Want The Audience To Do? Where Is This Being Placed? And Where Is The Audience Going When They Click? 8 Why The Heck Should The Consumer Believe You? When will the ad be running and for how long?
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- 10. Creative Insights: StrongRoots 10 Audience Brand Category
- 11. 11 Start Writing SentencesThat Explains The Intersection Of Insights Who knew you could do that to a vegetable. A better way to eat better. Tasty. Healthy. Planty? There Is Not One Perfect Solution.There Are Many.
- 12. 12 Is It Emotional? IsIt Original? Is It Ownable?
- 13. 13 Campaign Positioning: Minifesto Foodshould be fun. Not boring. Not complicated. It should also be tasty. AF. Even if it’s plant-based. Yet, too many people turn their nose up at vegetables because, well yuck, vegetables. And while spinach may be good for salad or dips, how they hell can it change someone’s meal in just 15 minutes. That’s where Strong Roots comes in. It’s time to add some punch to plant-based and show the world that tasty and healthy can co-exist at the highest level. And that the rules of what it means to your vegetables has been rewritten in the most delicious way possible. Strong Roots Tasty AF. Healthy AF.
- 14. Marrying The NarrativeTo The Style 14
- 15. 15 Campaign Positioning: TastyAF. Healthy AF. What is The Tone of The Campaign? How Do You See The Story Unfolding?
- 16. 16 Campaign Positioning: TastyAF. Health AF.
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- 18. Plotting Your StoryIn A Sequence 18
- 19. Why Us? WhyYou? Why Now?
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- 21. 21 Questions we askat each stage for each audience Strategic Action Expectation Gap Creative Opportunity ● ● Platforms ● ● ● ● ● ●
- 22. SEO How Does TheBig Idea Translate? Awareness Consideration Conversion Expectation Gap I know I need to eat healthier BUT I have heard about plant-based BUT I think I’m ready to try BUT Strategic Action . Creative Opportunity Channels
- 24. A strong yearstarts with Strong Roots. Frozen to fork in :15 Strong Roots SHOP NOW StrongRoots.com Chillin’ In A Freezer Near You SHOP NOW StrongRoots.com Spinach Bites $5.99 SHOP NOW StrongRoots.com Cauliflower Hash Browns $5.99 SHOP NOW StrongRoots.com Mixed Root Vegetable Fries $5.99
- 25. Strong Roots SHOP NOW STRONGROOTS.COM FindThem Chillin’ In A Freezer Near You. A strong year starts with Strong Roots. Frozen to fork in :15
- 27. Using The PlatformTo Create Opportunity 27
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- 29. Every Platform IsDifferent
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- 33. VOICE: WHO YOU ARE TONE:WHO YOU ARE TALKING TO
- 34. Who Uses The Platform &Why? What Is A Unique Feature Or Trend? Where Is It In The Journey? How Can It Best Tell My Story?
- 35. Promoted by Strong Roots ... TastyAF. Healthy AF.
- 37. The Wall Test(And Fresh Eyes Test) 37
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- 39. Strong Roots LEARN MORE Video Awareness/Consideration CauliflowerHash Browns - US market Video Interface: Facebook Ratio: 1:1 Dimensions: 1080x1080 Resolutions? Nah. Revolution? Hell yeah. Frozen to fork in :15. STRONGROOTS.COM Simple, Real Food.
- 41. Bonus: Testing, Learning& Leapfrogging 41
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- 44. Schedule Your Consultation with aPrivacy Expert
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- 46. The Future of theWeb is here. Find out everything around new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts. Learn More > tinuiti.com/privacy-forward
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