Aviva is a UK-based multinational insurance company formed in 2000, specializing in general and life insurance, long-term savings, and fund management, with a strong market presence in the UK. In 2015, Aviva pursued significant growth initiatives, including joint ventures in Indonesia and acquisitions in the UK, positioning itself as a leading player in the insurance market. The company aims to enhance cash flow, maintain a strong balance sheet, and offers potential for growth through diversified operations across global markets.