This document discusses strategic management and the formulation of strategies through vision, mission, goals and objectives. It defines what a vision and mission statement are, their key characteristics, and components of an effective strategy. As an example, it provides the vision statement of Titan Limited which aims to create elevating experiences for people and significantly impact the world. The mission is to do this through a pioneering spirit and values-driven culture that fosters innovation, performance and ensures the highest global standards.

1. VISION ,MISSION AND CASE
STUDY
PRESENTED BY – RAJESHWARI NAROTE.
MCOM PART 1 ROLL NO. 9026.
GUIDED BY-MRS.WADASKAR.

2.  Strategic Management is a set of decisions and actions
resulting into formulation and implementation of
strategies.
 Formulation consists of Vision ,Mission ,Goals and
Objective.

3.  Vision is statement of purpose of the organisation’s
existance.
 Vision describes desired future position of the
company.
 A vision statement is a company's road map, indicating
both what the company wants to become and guiding
transformational initiatives by setting a defined
direction for the company's growth.

4.  Future Focused
 Directional
 Clear
 Purpose Driven
 Value based.
 Unique
 Challenging
 Inspiring

5.  Mission identifies the scope of an organization's
operations and its offerings to the various
stakeholders.
 A mission reveals the long term vision of an
organization in terms of what it wants to be and whom
it wants to serve.

6.  Feasible.
 Precise.
 Clear.
 Motivating.
 Distinctive.
 Indicate the major components of strategy.
 Indicate how the objectives to be accomplished.

7.  Name of the company : Titan limited
 Vision statement:
“We create elevating experiences for the people
we touch and significantly impact the world, we work in.”
 Mission Statement:
“We will do this through a pioneering spirit and
a caring,value-driven culture that fosters innovation ,
drives performance and ensure the highest global
standards in everything we do”.

8. The vision statement of Titan aims at creating interest of
people and having a major impact all around the world
wherever they work in whereas mission statement
focuses on how they will create interest among people
through pioneering spirit and to imbibe such a culture
which will foster creativity ,rise in performance and
make sure that it has highest global standards in
everything they do.
THANK YOU