VISION MISSION WITH CASE STUDY
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This document discusses strategic management and the formulation of strategies through vision, mission, goals and objectives. It defines what a vision and mission statement are, their key characteristics, and components of an effective strategy. As an example, it provides the vision statement of Titan Limited which aims to create elevating experiences for people and significantly impact the world. The mission is to do this through a pioneering spirit and values-driven culture that fosters innovation, performance and ensures the highest global standards.
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Vision is a dream what a company wishes to become or aspire or intend to be in future.
Kotler defines it as a “description of something in future.”
A vision answers the question “where we want to be”.
It gives us a reminder about “what we want to develop”.
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FEATURES
The vision must be clear.
It must be unambiguous.
It must harmonies with organization’s culture & values.
It should be realistic.
It should be concise to be memorised.
It incorporates a shared understanding about the nature and aim of the organization.
It prepares the foundation for mission & describes that on achieving the mission, how the organization would be placed in a particular position in future.
Mission is states that “what the company is, why it exists & the unique contribution it can make”.
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The mission states its core ideology which can be divided into two parts: core purpose & core value.
Core purpose is the reason for which the firm exists & the firm stands on core values which it holds.
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The Mission Statement distinguishes one business from other similar firms.
It is the statement of the role by which an organization intends to serve its stakeholders.
It describes why an organization is operating, what the organization does, who all it serves & what makes it unique.
It differentiates an organization from others by explaining its broad scope of activities, its products & technologies it uses to achieve its goals & objectives.
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NTPC: To make available, reliable & quality power in increasingly large quantities.
BHEL: A world class innovative, competitive & profitable engineering enterprise providing total business solutions
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It should be feasible & attainable.
It should be clear enough so that actions can be taken.
It should be inspiring for the management, employees & society a large.
It should be precise & analytical.
It should be credible for all the stakeholders.
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plans
Presentation is being uploaded by the BBA student of final year (2020) Kritika Gupta of JIMS,GGSIPU.
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Mission Vision Objective Goal
A vision states what the organization aspires to become in the future. A mission reflects the organization's past and present by stating why the organization exists and what role it plays in society. Goals are the more specific aims that organizations pursue to reach their visions and missions.
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VISION MISSION WITH CASE STUDY
- 1. VISION ,MISSION AND CASE STUDY PRESENTED BY – RAJESHWARI NAROTE. MCOM PART 1 ROLL NO. 9026. GUIDED BY-MRS.WADASKAR.
- 2. Strategic Management is a set of decisions and actions resulting into formulation and implementation of strategies. Formulation consists of Vision ,Mission ,Goals and Objective.
- 3. Vision is statement of purpose of the organisation’s existance. Vision describes desired future position of the company. A vision statement is a company's road map, indicating both what the company wants to become and guiding transformational initiatives by setting a defined direction for the company's growth.
- 4. Future Focused Directional Clear Purpose Driven Value based. Unique Challenging Inspiring
- 5. Mission identifies the scope of an organization's operations and its offerings to the various stakeholders. A mission reveals the long term vision of an organization in terms of what it wants to be and whom it wants to serve.
- 6. Feasible. Precise. Clear. Motivating. Distinctive. Indicate the major components of strategy. Indicate how the objectives to be accomplished.
- 7. Name of the company : Titan limited Vision statement: “We create elevating experiences for the people we touch and significantly impact the world, we work in.” Mission Statement: “We will do this through a pioneering spirit and a caring,value-driven culture that fosters innovation , drives performance and ensure the highest global standards in everything we do”.
- 8. The vision statement of Titan aims at creating interest of people and having a major impact all around the world wherever they work in whereas mission statement focuses on how they will create interest among people through pioneering spirit and to imbibe such a culture which will foster creativity ,rise in performance and make sure that it has highest global standards in everything they do. THANK YOU