Avid is a leading digital media company with annual sales of over $600 million. It has adopted Scrum and agile practices across 20 product lines involving over 1000 sprints completed by 500 formally trained professionals. This has led to improved quality with over 10,000 new unit tests and functional tests added. Case studies show how agile practices have allowed Avid to deliver customer value faster through practices like daily stand-ups, iterative delivery, and customer involvement.

1. Agile and Scrum at Avid Michael Madden, VP, Integrated Media Enterprise

2. About Us Worldwide leader in digital media creation tools for film, video, audio and broadcast professionals with annual sales of $600M + The company has received 12 Emmys®, one Grammy® and two Oscars® Customers include virtually all major broadcasters and film studios

3. Avid Customers and Partners Government & Commercial Post Facilities Independent Professionals Creative Enthusiasts Education Broadcast 3

4. Avid Customers and Partners 750,000 ProfessionalDigital Audio Workstations 60,000 ProfessionalVideo Creation Systems 13m RegisteredHome Enthusiasts 600 Reseller Partners & Distributors 22,000+ Retail Outlets 270,000Businesses 4

5. Our Mission: Built around our Customers To inspire passion, unleash creativity, and realize dreams in a digital world

7. It allows us to rapidly and repeatedly inspect actual working software (every two weeks to one month).

8. The business sets the priorities. Teams self-organize to determine the best way to deliver the highest priority features.

10. Agile Summary 30 month old Scrum/XP implementation Spanning 20 product lines 1000+ sprints completed in aggregate 500+ formally trained professionals 10,000+ new unit tests and automated functional tests We use our process as strategic capability that: Incorporates and invites customer engagement Demonstrates our commitment to quality Allows us to deliver and course correct quickly

11. Success Factor: Practice Makes Perfect Requirements Design Code Test Doc Rather than doing all of one thing at a time... ...Scrum teams do a little of everything all the time Source: “The New New Product Development Game” by Takeuchi and Nonaka. Harvard Business Review, January 1986.

12. Success Factor: Team Sport Daily Scrum Definition of Done Release Plan User Stories Sprint Reviews Retrospectives

13. Success Factor: Management and Executive Sponsorship Stating vision Eliminating obstacles Commitment and time Daily management scrum Attending scrum and planning meetings Trust the teams

15. Multi-year commitment to delivery cycles

16. Current Status: New broadcast Center

17. Joint story design for LongGOP workflow

18. Commitment to delivery in 10 months

19. Spanning 4 productsCustomer participation Demonstrable interim results

21. Planned delivery Q3 2008

22. Multiple years in development

23. Multiple product replans

24. Current Status:

25. Released new product 8 consecutive quarters

26. Virtually no quality issues

27. Revenue doubled quarter over quarter for last 3 quartersRelease plans Test automation and coverage Experimentation