1) Avanzi is an Italian consultancy agency that works on sustainability projects, including opening a coworking space called "habitat", founding the first social innovation incubator in Italy, and helping corporations and governments implement shared value and participatory projects. 2) They are working on a new project to convert an old industrial site in Milan into a center for culture innovation and creative companies called the Ex-Ansaldo Project, which will include 6000+6000 square meters of space. 3) Critical success factors for creative habitats and networks include having a physical and digital community, co-petition between organizations, sharing knowledge, collaboration, identity and storytelling, and being entrepreneurial with an open approach that values diversity

1. Avanzi. Sostenibilità Per Azioni
RavelloLab ‘14
24 ottobre 2014
Ravello
www.avanzi.org
Avanzi: creating&developing ecosystems for creative industries (and not only)

2. 2
Who we are: Avanzi. Sostenibilità per Azioni
•Consultancy agency
•PA, corporation, no profit organizations and startups
•Innovation for sustainability
To reach this goal, we:
1)opened a coworking space that we named «habitat»
2)founded the first social innovation startups incubator in Italy
3)push CSR corporation managers to enhance «shared value» projects
4)Go with local PA in developing partecipative processess to empower creative professionals, valorize cultural assets and generate social cohesion and economic growth
5)will manage a new centre for culture innovation and creative companies acceleration in Milan

3. 3
Ex-Ansaldo Project
•6000 + 6000m2
•12 years, 3.6mln euro
•Design District
•Esterni, Arci and H+
•Ispiration: LaFriche, De Stjirp, Chocolate Factory, Westergas Fabriek

4. 4
1)Vision
2)Goals
3)Roadmap
4)Leadership
5)Openess
6)Diversity
Critical successfactors for networks

5. 5
-Phisical&digital community
-Co-Petition
-Service centre
-Genius loci
-National hub to international networks
-Local welfare
-Subsidiarity policies
-Contamination: weaks with strongs, experienced manager with young innovators, bohemians with nerds, ecc.)
Critical successfactors for creative habitats

6. 6
-Entrepreneurial approach
-Collaboration
-Culture Intermediation
-Sharing knowledge
-Identity & storytelling
-Trust
-Validate & Misure
Our experience
DO
DON’T
-Waiting for someone…
-One man show
-Specialization
-Intellectual property
-I’m everyone you want
-Control
-Who cares?!?

7. 7
Contatti
Giovanni Petrini, Principal – petrini@avanzi.org
Avanzi. Sostenibilità Per Azioni
Via Ampere 61/a, 20131 Milano
Tel +39 02 305160
Fax +39 02 30516060
www.avanzi.org
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