This document discusses how Ford Motor Company uses customer and dealer data to gain business insights. It provides examples of how Ford analyzes over 14 million annual service repair orders using Alteryx to understand customer preferences around dealership locations and service hours. Ford also analyzes dealer locations, technician home addresses, and vehicle sales data to optimize its training network and ensure dealers are represented in key luxury vehicle markets. The document demonstrates how Ford listens to customers, dealers, and technicians through their data to make informed business decisions.