Information technology idea. Content by group, presentation done by myself.

1. BLAKE CALVIN PIMSAI DIANA
CEO CIO CFO COO

2. presenting
TM

3. Executive Summary
Two Main Concepts
1 Connection of
user’s smart
2 The IT ability
to track
vehicle
phone to the maintenance
dash GPS needs and
system via communicate
Bluetooth to with
project the dealerships
display. regarding
scheduling
and costs.

4. Agenda
Why This? Why Now? Why Us?
• To change the • Smart glass is • Passion and
way on the move commitment
consumers • Rollout a • As users of
interact with prototype in technology, we
their vehicles the near future are well
• Bring a benefit positioned to
• Just acquired understand the
to multiple an angel
parties consumers’
investor needs
• Connections
made at this
year’s CES

5. Alternative Pursuits Considered
1. Smart Glass: we do not have a solid grasp of
this technology, requires extensive 3D
analytics, and has a higher price
2. iPhone Grocery Store App: logistics were
difficult to measure and map out
3. Car Robotics: Google currently has a robotic
driving mechanism, greater funding
abilities, and the first mover advantage

6. IT Opportunities
Cost Savings Sustainable Advantage
• Trademarked Auto-Mobile name
• Saves times in • Patent on Integration Interface
coordinating repairs Chip (IIC) for in dash display
• Reduction in • Contracts with dealerships have
dealership been established
administrative costs • Low cost from high volume
production
• Avoidance of costly • Top talent of the nation – strong
repairs from vehicle research and innovation
breakdowns initiatives
• Company reputation and
branding

7. Users & Problem Description
• Users
– New 2013 vehicles with contracted
manufacturers will have the technology
– Targeted toward business leaders on the go
• Problems
– Looking at smart phone while driving
– Inconvenience of scheduling maintenance
• Mechanical breakdowns

8. Project Description
Ultimate
convenience for
users while
keeping safety
in mind
Please reference
white paper for
information on
GPS, Bluetooth, and
MMS.
Multiple
Multiple
benefactors
technology
including the
components
mechanic, the
integrated into
dealership, and
one
the government
Breakdown by component to follow

9. In-Dash Integration
• Smart phone will wirelessly connect through Bluetooth
• Receive calls, texts, emails through dash
• Use voice recognition to send texts and emails
• View directions to points of interest through verbal
requests, calendar appointments are synced for navigation
• Use phone applications while stopped – safety mode is
always enabled

11. Maintenance Information Systems
Communication with dealerships enabled regarding vehicle
condition, tire pressure, transmission fluids, etc.
Maintenance Needs
Appointment Selection
In-Dash User Dealership
Display
Confirmation
Appointment Times
Bluetooth will send this information to the user’s phone to automatically calendar the
appointment so that on the day of the appointment, reminders and directions are sent

12. Future Options
Integration of Ability to use
our system with your phone as a
TV’s remote
Smart phones as eSpeed concept
the main control to track the
of other systems speeds of drivers

13. Future Supplemental
Product: eSpeed Tickets
• Implant a GPS chip within the dash integration software
to measure and record vehicle speeds
• Speeds will be transmitted to the government at all times
• Speed limits (and a subsequent threshold over the speed
limit) will be identified
• Surpassing these thresholds will instigate a photo
flash and drivers will receive tickets
• Goal: make a requirement on all new vehicles

14. Alternatives to Our Product
1. The current system of handheld phone
components is dangerous and requires many
cables for connection
2. Checking maintenance manuals and placing
phone calls to dealerships
3. The current procedure of administering traffic
tickets (related to supplemental product)

16. Project Team
Project Sponsor: Rosemary Kim
Partners
• GPS: Garmin
• Car Manufacturers
• Dealerships
Vendors
• Samsung: Smart Glass Window

17. Stakeholders & Benefits
CUSTOMERS SHAREHOLDERS EMPLOYEES
Expect Will benefit from Stock options
convenience and large contracts from a growing
benefit from the and the potential company. Can
simplicity of the of this project in realize the net
interface. the auto benefits from
industry. early tenure.
Potential barrier to adoption: government may limit availability of cell
phone activity while in the vehicle
How to overcome: limit use of equipment while vehicle is in motion

18. Operations
• Analysis and design ✔
• Interacting with an early prototype
Adaptive technology
Relies on fast Emphasizes
Iterative
cycles early delivery
Skilled Change
project staff management

19. Process Consistency
Our project management consists of:
1. Individuals working on the project understand the
process flow
2. Mastery of essential detail
3. Visibility to review product for status information
= DISCIPLINE + AGILITY

20. Financial Matrix
Key Assumptions
1. The growth rate of car
sales each year is Economic 2012 2013 2014 Interest
stable State Rate
2. Current contract with Down $400M $512M $655M 2%
3 big name car
manufacturers: Lexus, Average $500M $660M $871M 3%
BMW, and Audi
Up $600M $816M $1,110M 4%
3. The cost growth rate
(i.e. salary rate,
interest rate) is equal
to inflation rate and is
stable

21. Revenue Growth
Projected revenue in 2 years
2012 2013 2014 Revenue
1400
Q1 $130M $170M 1200
1000
Q2 $140M $180M 800
600 Revenue
Q3 $110M $150M
400
Q4 $120M $160M 200
0
2012 2013 2014 2015
Revenue Growth =
[($150+160+170+180)-(110+120+130+140)]/ 110+120+130+140 = 32%
With this growth rate we will make a profit within 3 years

22. Revenue Model
• 2 revenue sources
• Standard products, charge for customization
• Offer a 6-month free trial for the dealership, then
charge a monthly fee after for the service
Frontier
1 2
Car Manufacturer Car Dealer
(Product) (Service)

23. Revenue Model Example
Sell product $1,000 Mark up ($50,000+$2,000)
Pay
Car Price:
$52,000 +
Monthly
fee: $10
Monthly Fee for Monthly Fee
Data service Walter’s $10/month
$500/month Auto

24. Implementation, Status, Traction
Need to utilize the techniques of the balanced
scorecard to measure our progress

25. Timeline
Today: current
March 2013:
technology June: our August: quality
government
complete: GPS technology will be tests finalized on
July: Dealership regulations
chip integration integrated with all products
contracts signed established for
with dash on Toyota, Honda, and through rigorous
eSpeed in 2014
Lexus, BMW, and GM six sigma standards
models
Audi models
BI-YEARLY REVIEW BI-YEARLY REVIEW
*We will conduct bi-yearly reviews for employee performance, financial
goals, customer satisfaction, and internal development

26. Project Risks
Project Size: multi- Experience with the
million dollar project technology
Pressure to meet
our launch goal
Will manufacturers and
Requirements will evolve
dealerships be
over time
interested?

27. Why Invest in this Project?
• Many benefits:
– Stable industry
– Our technology answers the customer’s needs
– We will achieve profit in a short period of time
– Have high opportunity to grow to different
businesses by using our advanced technology

28. Any Questions?

29. Sources
• Foley, Michael. “How Does Bluetooth Work?” The Scientific American. Nocember
2007. http://www.scientificamerican.com/article.cfm?id=experts-how-does-
bluetooth-work
• Hord, Jennifer. “How SMS Works?” How Stuff Works. 2012.
http://computer.howstuffworks.com/e-mail-messaging/sms.htm
• “How does GPS Work?” Physics.org. Copyright 2011.
http://www.physics.org/article-questions.asp?id=55
• Reiter, Chris. “Mercedes New A-Class Attacks From Behind With Apple Iphone:
Cars.” Bloomberg Business Week. March 5, 2012.
http://www.bloomberg.com/news/2012-03-05/mercedes-new-a-class-attacks-
from-behind-with-apple-iphone-cars.html
• SignalTrend. 10 Year Treasury Rate Forecast. 2008-2012. http://www.forecast-
chart.com/year-treasury-10.html%00