SIP Profiles to benefit from         SIP Profiles to benefit from “Convergence Model” Model”          “ConvergenceA T Kish...
Agenda1. Emerging Trends2. Focus on SIP Profiles3. SIP Profiles to Benefit from Convergence4. Action Plan                 ...
Emerging TrendsOf The Market              Alcatel-Lucent – Proprietary        All Rights Reserved © Alcatel-Lucent 2007
Macro Market Trends  Demand for interactive video & Web enabled services are leading to a  proliferation of content and ap...
Global Market Trends:   true  Toward Ubiquitous Lifestyle Communication Experience                                        ...
The market is evolving towards Multimedia & advertising which implies the             changing of the business model      ...
The new battle field is at the cross-over of Communications & Internet services                                           ...
Telco 2.0 Missions Statement: “How do we (telcos, handset manufacturers, Mediacompanies, IT players, NEPs, etc) make money...
Media TrendsThe YouTube, FaceBook, MySpace phenomena (make? Buy?)   The remarkable story of LonelyGirl15The emergence of n...
The Second Life PhenomenonA world within a world   TELUS   IBM   Sheraton Hotels   Reuters   Kraft Foods   Anshe Chung -fi...
SOA Components SOA: A small set of components (widgets) Must reference a common data model reflecting the services of the ...
Web 2.0  Phrase coined by OReilly Media, later popularized by the first Web 2.0  conference in 2004  Does not refer to an ...
Focus on SIP Profiles                Alcatel-Lucent – Proprietary          All Rights Reserved © Alcatel-Lucent 2007
SIP-I Architecture                                            SIP- I                          MGCF                        ...
THE SIP METHOD                                                          Web 2.0    Telco 2.0        RSS          XCAP SDP ...
SIP engineeringSIP capacity modeling factors…for illustration purposes only (not to treat as labresults)                  ...
SIP Profiles to benefitfrom Convergence                Alcatel-Lucent – Proprietary          All Rights Reserved © Alcatel...
Converged                           Services Diversification from a Common Core   Core                                    ...
SIP Profiles drawn from Strategic Focus         IP Transformation                                                         ...
Increased usage of high speed wireless data                                                smart mobile devices market gro...
3G/WLAN Integration – GPRS/EGPRS-UMTS  Public WLAN Architecture with SIM based  authentication     Nomadic Roaming, Portab...
SIP Involvement for an Always ON WorldAlice                            Home                                        Home   ...
3G/WLAN Integration – CDMA2000                                                                        Positions 3G operato...
An "All IP Network" (AIPN) …E-UTRA Air Interface …3GPP Long Term EvolutionDownload rates of 100 Mbit/s, and upload rates o...
What is The Action PlanFor a SuccessfulConvergence Model?               Alcatel-Lucent – Proprietary         All Rights Re...
Getting started now is critical for your long term success    Video Share         Start working with                      ...
Launch these services through an IMS architecture Now                IMS provides a central user profile database across a...
Trial as an application server, launch as an IMS deploymentRegistration, authentication, session           Authentication,...
Key priorities for operators choosing IMS-compliant Servicessolution                             Ability to blend new capa...
Alcatel-Lucent proposition to address service provider priorities when deploying IMS-compliant Services solution          ...
Summing Up1. Emerging Trends2. SIP Profiles such as SIP-I, Convergence Opportunities3. SIP Profiles such as 3GPP,3GPP2 and...
www.alcatel-lucent.com               Alcatel-Lucent – Proprietary         All Rights Reserved © Alcatel-Lucent 2007
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Sip vo ip-ims-convergence-d2-10 at kishore

  1. 1. SIP Profiles to benefit from SIP Profiles to benefit from “Convergence Model” Model” “ConvergenceA T KishoreJanuary 31st , 2008 Alcatel-Lucent - Proprietary
  2. 2. Agenda1. Emerging Trends2. Focus on SIP Profiles3. SIP Profiles to Benefit from Convergence4. Action Plan Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  3. 3. Emerging TrendsOf The Market Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  4. 4. Macro Market Trends Demand for interactive video & Web enabled services are leading to a proliferation of content and applications - catalysts for driving long- term growth Full Service Providers combining Service Providers are becoming their fixed and mobile assets to address growing consumer, enterprise and wholesale markets Fixed and Mobile Networks are transforming to all IP to deliver multi-media services over broadband and enable cost optimization of their networks secure, reliable, mission-critical Enterprise need for communications is evidence that business processes are increasingly reliant on communications. A global end-to-end play: IP network, applications & services Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  5. 5. Global Market Trends: true Toward Ubiquitous Lifestyle Communication Experience Bl nc s Tomorrow Se en rie ou e Users Applications rv de pe inu Enterprise Wireless Broadband ic d esEx ont SMB Today M-commerce C Vertical Gaming e-Learning Markets e-Health Consumer Content Multimedia Consumer Simple Apps Broadcasting Teen/Youth Vertical-specific: Connectivity Business Telematics; RFID One-Size Voice Audio Machines Fits All Location- based Yesterday Smart PDA Photos IP Core Phone Circuit Phone Fiber to the Network PC Limited computers Data-capable Public WiFi Premises Phone System on Cable WLAN “Wireless Camera Fabric” Chip (SOC) IP Phone DSL 2.5 G Home Network C HDTV WWAN lie 3G WWAN Robots nt Sensor Next Generation PC Networks on mm r e (RFID) Devices Networks Co Co Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  6. 6. The market is evolving towards Multimedia & advertising which implies the changing of the business model Strategic Growth Areas Advertising 1 & Commerce Converged Communications • Fixed-mobile convergence Application type • Presence, IM, Entertainment 3 personalisation Ad Revenue 2 Content 2 (€25B market*) • Pictures on-the-go • Music sharing Information • Personal & community 1 Resid. Revenue channels (€40B market*) Converged Reduce Churn 3 Communications (€15B market*) Advertising & Commerce Targeted advertising Interactive advertising Differentiation New sources Premium content Retention through ease of through device of revenue use and convenience Value for the Service Provider(*) Service Provider revenues by 2010 Sources: McKinsey, Alcatel-Lucent, 2006 Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  7. 7. The new battle field is at the cross-over of Communications & Internet services This is the Communication new Services Voice battlefield Video Telephony Content Sharing Presence Internet SMS Services IM MMS VoIP … BlogsContent … Communities Mobile TVServices Content Sharing Premium Content … Premium Services Ringtones Video Streaming Exactly the target of SIP Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  8. 8. Telco 2.0 Missions Statement: “How do we (telcos, handset manufacturers, Mediacompanies, IT players, NEPs, etc) make money in an IP-based world?”Key principles: A new way of thinking about the Telco Industry - A change of culture and mindset Assumes an all-IP world that Telcos must participate in Focuses on the Telco business models, products, and services for sustainable and profitable business in the all-IP era Assumes user choice is central for access, devices, and applications they will use going forward Business models can not artificially cross-subsidize between the different service layers Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  9. 9. Media TrendsThe YouTube, FaceBook, MySpace phenomena (make? Buy?) The remarkable story of LonelyGirl15The emergence of new business modelsThe emergence of new … awareness models! Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  10. 10. The Second Life PhenomenonA world within a world TELUS IBM Sheraton Hotels Reuters Kraft Foods Anshe Chung -first millionaire in Second Life, selling real estate Also Dell, Toyota, Nissan, Mercedes, Circuit City, Adidas, Lego, Sun, NASAImplications? V-Commerce Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  11. 11. SOA Components SOA: A small set of components (widgets) Must reference a common data model reflecting the services of the future A service component architecture Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  12. 12. Web 2.0 Phrase coined by OReilly Media, later popularized by the first Web 2.0 conference in 2004 Does not refer to an update to Web technical specifications, but to changes in the ways software developers and end-users use the web as a platform Mashup: uses content (media, data, applications, etc) from open web sources to create a unique, integrated user experience Client-side Server-side Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  13. 13. Focus on SIP Profiles Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  14. 14. SIP-I Architecture SIP- I MGCF MGCF SG MGC MGC SG IP Core Media Network Media Gateway Gateway SS7 SS7 PSTN PSTN TDM PBX TDM PBX Wireless Analog Analog MSC Endpoint Wireless Endpoint MSC SIP – I Provides: Interworking of ISUP parameters to SIP headers to enable SIP based routing/features in the IP Core Encapsulation of ISUP using MIME header to enable ISUP richness through an IP core MGC – Media Gateway Controller MGCF – Media Gateway Control Function SG – Signalling Gateway Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  15. 15. THE SIP METHOD Web 2.0 Telco 2.0 RSS XCAP SDP Convergence OpportunitiesSOAP Mashups Web Services Active Phone MIME Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  16. 16. SIP engineeringSIP capacity modeling factors…for illustration purposes only (not to treat as labresults) Factor Capacity BHCA factors Maximum number of messages per second at 90% processor occupancy 999 Average number of SIP messages per call attempt 99 Maximum number of calls/second per SIP server pair 99 Maximum number of calls/hour per SIP server pair ~123,456 Bandwidth factors Average number of SIP packets per call attempt 9 Average number of bytes per SIP packet 999 Average network bandwidth per call attempt 1002.4 Kbps Maximum network bandwidth per SIP server pair at 999K BHCA 99 Mbps Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  17. 17. SIP Profiles to benefitfrom Convergence Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  18. 18. Converged Services Diversification from a Common Core Core CSM/CAS Tripple/4 Play IPTV Mobile Content Sharing (UGC) Mashups Wireless Broadband Internet SMS/MMS/IM VoIP Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  19. 19. SIP Profiles drawn from Strategic Focus IP Transformation Proof Of Concept Content Transformation SIP ProfilesCustomer Premises Equipment IMS IMS Business People Convergence Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  20. 20. Increased usage of high speed wireless data smart mobile devices market growing at tremendous rates Wireless Trends Global wireless market to reach 2.8b lines by 2009900 3G800700 Broadband Wireless600 Satellite500400 Cable Modem300 DSL200100 Other Broadband 0 2003 2004 2005 2006 2007 2008 Revenue share from wireless data services increasing 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% Voice 40.0% Data 30.0% 20.0% 10.0% 0.0% 2002 2003 2004 2005 2006 2007 2008 2009 Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  21. 21. 3G/WLAN Integration – GPRS/EGPRS-UMTS Public WLAN Architecture with SIM based authentication Nomadic Roaming, Portable Data Access Enabling seamless roaming withmobility managers for the Positions 3G operators as Mobile IP (UMTS) enterprise Operator SIM based authentication for AAA BrokerRemoves barriers for end userbilling adoption billing mediation WLAN as well as cellular network. (SMDS) Internet AAA Seamless authentication HA provisioning server Back-End AAA>HLR Integration Unified Billing 3rd party WLAN HLR DHCP session accounting FA Leverages unlicensed spectrum as extension of HSD AAA data access Server charging gateway IPSec VPN Security 802.11 Access PointsProvides Secure Hot Spot Access Public WLAN Architecture with Mobile IP GGSN/FA Seamless Roaming, Always On Data Access - Combines mobility and security while simplifying user experience Operator UMTS retains IP address across networks Operator WLAN infrastructure SGSN FA PC Suspended session Mobile IP Client, IPSec VPN Security Tablet PC roaming Mobile Subscribers now can have a more 802.11 Access Points common GPRS/EGPRS infrastructure to PDA roaming UTRAN experience the dual mode Seamless SIP session roaming terminal Dual-mode Mobile IP client Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  22. 22. SIP Involvement for an Always ON WorldAlice Home Home Bob Value added Value added Value added Value added services services services services API API S-CSCF S-CSCF (SIP) (SIP) Access signaling signaling Access WireLine WireLine WireLine WireLine WLan WLan WLan WLan TA? UTRAN UTRAN GPRS GPRSTA? GPRS GPRS UTRAN TA? UTRAN FW? FW? Bearer Services Bearer Services oriented oriented Services Bearer IP backbone oriented Video/Audio/Signaling Video/Audio/Signaling Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  23. 23. 3G/WLAN Integration – CDMA2000 Positions 3G operators as mobility managers for the enterprisePublic WLAN Architecture Removes barriers for end user adoption Seamless authentication Nomadic Roaming, Portable Data Access Unified Billing DHCP session accounting Leverages unlicensed spectrum as extension of HSD data access Provides Secure Hot Spot Access IPSec VPN SecurityPublic WLAN Architecture with Mobile IP Combines mobility and security while simplifying user experience Seamless Roaming, Always On Data Access - PC Suspended session Tablet PC roaming retains IP address across networks PDA roaming Mobile IP Client, IPSec VPN Security Seamless SIP session roaming 3GPP2 provides 3g-1x and EVDO Rev A Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  24. 24. An "All IP Network" (AIPN) …E-UTRA Air Interface …3GPP Long Term EvolutionDownload rates of 100 Mbit/s, and upload rates of 50 Mbit/s for every 20 MHz ofspectrumAt least 200 active users in every 5 MHz cell. (ie 200 active data clients)Sub-5ms latency for small IP packetsIncreased spectrum flexibility, with spectrum slices as small as 1.25 MHz (and as largeas 20 MHz) supported (W-CDMA requires 5 MHz slices, leading to some problems withroll-outs of the technology in countries where 5 MHz is a commonly allocated amountof spectrum, and is frequently already in use with legacy standards such as 2G GSM andcdmaOne.) Limiting sizes to 5 MHz also limited the amount of bandwidth per handsetOptimal cell size of 5 km, 30 km sizes with reasonable performance, and up to 100 kmcell sizes supported with acceptable performanceCo-existence with legacy standards (users can transparently start a call or transfer ofdata in an area using an LTE standard, and, should coverage be unavailable, continuethe operation without any action on their part using GSM/GPRS or W-CDMA-basedUMTS) Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  25. 25. What is The Action PlanFor a SuccessfulConvergence Model? Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  26. 26. Getting started now is critical for your long term success Video Share Start working with N@B ALU on definition now Start your own developments now to be ready for the Product community wave Launch VideoShare development by ALU Start trialling now today available by 1Q ‘08 to be ready for commercial in 2008 Existing prototypes Click2 F&F Trialed by major Available today Product development by ALU mobile operators Handsets available available now on Proven use case high end handsets Commercially Community Apps mid range handsets launched available by 1Q’08 Evolve to click2 F&F Evolve to , N@B & community Community Evolve to apps applications or to community N@B applications Time Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  27. 27. Launch these services through an IMS architecture Now IMS provides a central user profile database across all applications letting you keep control over a key asset for your future IMS supports consistent services across multiple terminals & domains allowing you to bring a consistent First Screen experience to all devices IMS provides standard architecture for interconnection with all forms of access, legacy networks and other operators via 3GPP & TISPAN defined functional building blocks IMS for mobile operators is available today & services are being launched Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  28. 28. Trial as an application server, launch as an IMS deploymentRegistration, authentication, session Authentication,Registration, sessioncontrol and routing performed by the control and routing are performed bycontrol server/application server the IMS core IMS context Payment chain Postpaid Prepaid System System CCF OCF IMS Core Rf Ro PS Domain DSL-AN Router MRF HSS Application Layer WLAN IP WLAN PoC Presence XDMS 3G-SGSN 3G-GGSN UMTS IP - - • • • UMTS SGSN GGSN X-CSCF GPRS IP GPRS HLR MGCF MSC MGW Other AS GSM CS Domain Access A light weight overlay approach is an immediate cost effective option Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  29. 29. Key priorities for operators choosing IMS-compliant Servicessolution Ability to blend new capabilities of Flexibility IMS with legacy and Internet technologies to create new services Need to have a low cost structure at Low TCO service launch and smooth scalability to take advantage of success Fast innovation Ability to innovate fast , try services, modify/stop and extend as required Need to ensure new services Devices support largest number of handsets with a rich user experience Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  30. 30. Alcatel-Lucent proposition to address service provider priorities when deploying IMS-compliant Services solution •Off-the-shelf IMS compliant pre-integrated Enablers and Applications (Presence, XDMS, IM, PTT/PTS, VCC) •Modular architecture (All-in-one or pick-&-choose building blocks) based on standards Flexibility •Standard protocols for IMS (SIP - ISC, Diameter – Rf/Ro/Sh/Dh, XCAP - Ut) & Web 2.0 support, Jabber •Legacy interfaces (SMPP, SMTP, Radius, MMx, HTTP(S), SS7) •Entry/Stand alone configuration including IMS-compliant registration •Standard low cost OS ( Redhat Linux AS 5) & hardware ( HP G5 ) Low TCO •Performance – 50 IETF CAPS/GHz •Scalability – single server up to x servers per node, N+1 redundancy •Open development environment using Eclipse-based Java programming (JSR116 & 289 compliant) •Development tools including Server/Proxy, Charging APIs, B2BUA, authentication, SessionFast innovation Preservation •Portfolio of prototypes on which to base innovation (Wingman, Family, Enterprise, Mobile Workforce) •Third party partners ecosystem of SW developers (e.g. ICT) and integrators (e.g. Accenture, CapGemini, Infosys) •Off the shelf client for each device (PC, Windows Mobile, Symbian, J2ME) •Development tools for each client (Java, C#) Devices •Client/UI customisation tools •Standard interfaces (OMA, 3GPP, etc, ...) •IOTs with off-the-shelf devices (VideoShare, VCC, OpenSource PC clients) Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  31. 31. Summing Up1. Emerging Trends2. SIP Profiles such as SIP-I, Convergence Opportunities3. SIP Profiles such as 3GPP,3GPP2 and WiMAX & IPTV Blended LifeStyle4. Service Provider Convergence Business Strategies Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007
  32. 32. www.alcatel-lucent.com Alcatel-Lucent – Proprietary All Rights Reserved © Alcatel-Lucent 2007

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