ABOUT PROJECT ON EDUCAION

1. KPIT
TECHNOLOGIES

2. The cmaps team
SMRUTI ANKITA RATH
SIDDHARTH MISHRA
KISHAN BANSAL
SANSKAR DALMIA
MRIDUL SAPRA
MOHIT TIWARI

3. • About the Company
• Problem Statement
• S.W.O.T Analysis
• Trends
• Competitor’s Analysis
• Proposed Solution
• Our Experience & learning Outcome
• Conclusion
Table of Content

4. About the
company
KPIT Technologies is a global partner to the
automotive and Mobility ecosystem for
making software-defined vehicles a reality. It
is a leading independent software
development and integration partner helping
mobility leapfrog towards a clean, smart, and
safe future. With 11000+ automobelievers
across the globe specializing in embedded
software, AI, and digital solutions, KPIT
accelerates its clients’ implementation of
next-generation technologies for the future
mobility roadmap. With engineering centers
in Europe, the USA, Japan, China, Thailand,
and India, KPIT works with leaders in
automotive and Mobility and is present where
the ecosystem is transforming

5. Problem Statement
Business case for KPIT’s platform validation and timing
analysis & optimization tools.
Require comprehensive data points and specific recommendations for a GTM plan, including
Market Assessment, Strategic Analysis, Competitive Benchmarking, recommended Business
Models for 2 KPIT Tools:
KITE: KPIT’s Integrated Test Environment
KOAST: KPIT’s Optimization, Analysis, & Simulation Tool
The primary goal is to launch KPIT's two new analysis tools successfully, gaining a competitive
edge in the market and establishing a strong market presence

6. SWOT Analysis : koast
S W
O T
STRENGTHS
1.Dependency on Simulation Accuracy: The effectiveness of
the left-shift development heavily relies on the accuracy of
simulations, which may be affected by uncertainties in real-
world scenarios.
2.Complexity Concerns: The sophisticated nature of the
system, particularly in handling multi-ECU and heterogenous
compute environments, may pose a challenge for users
unfamiliar with advanced automotive development tools.
3.Integration Challenges: While customization is a strength,
ensuring smooth integration into existing workflows might
require careful consideration to avoid disruptions or
inefficiencies.
WEAKNESSES
1.Market Leadership: With a focus on achieving system-wide
determinism early in the V-cycle, there is an opportunity for
Company to establish market leadership in the automotive
engineering domain.
2.Integration Partnerships: Exploring collaborations and
partnerships with key players in the automotive software
development industry presents an opportunity to seamlessly
integrate the system with commonly used tools, thereby
enhancing its overall utility. This strategic approach
streamlines integration processes and expands market access,
ensuring a more comprehensive and interconnected solution
for automotive engineering teams.
3.Continuous Technological Advancements: Staying abreast of
technological advancements in automotive engineering and
incorporating them into the system can ensure sustained
OPPORTUNITIES 1.Competitive Landscape: Rivalry from established and
emerging competitors offering similar decision support
systems poses a threat to market share and
differentiation.
2.Dependency on Automotive Industry Trends: The
system's success may be influenced by shifts in
automotive industry trends, and staying aligned with these
trends is crucial. Evolving trends in the automotive
industry may necessitate adjustments to the system's
capabilities to ensure compliance, potentially posing
challenges for timely updates.
3.Security Concerns: As automotive systems become
more connected, addressing cybersecurity concerns
becomes paramount to prevent vulnerabilities and ensure
the system's reliability.
THREATS
1.Versatile Deployment: The system excels in deploying
software across diverse automotive systems,
supporting multi-ECU, multi-core, and heterogenous
compute environments.
2.Effiicient Issue Resolution: Its advanced capabilities
enable rapid identification of timing and resource
issues, facilitating swift and accurate root cause
analysis for efficient problem-solving.
3.Dynamic Scenario Exploration: The system empowers
teams to experiment with "what-if" scenarios, providing
invaluable flexibility and aiding decision-making in the
dynamic automotive development landscape.
4.Accelerated Design Optimization: With a focus on
speed, the system significantly accelerates the design
optimization process, allowing engineering teams to
enhance efficiency and streamline their development
workflows.

7. S W
O T
STRENGTHS
1 .Learning Curve: The specialized nature of the tool,
particularly in embedded software, ML, and digital solutions,
may result in a steep learning curve for new users.
2.Dependency on Pluggable Architecture: While the
pluggable architecture is a strength, there might be a
dependency on the availability and compatibility of third-
party plugins.
3.Complexity in Subsystem Testing: Testing across various
subsystems might introduce complexity, requiring a
thorough understanding of different technologies and
protocols.
WEAKNESSES
1.Market expansion: With expertise in emerging
technologies, there is an opportunity to expand the tool's
market presence by targeting industries adopting
embedded software, ML, and digital solutions.
2.Collaboration with Device Manufacturers: Collaboration
with device manufacturers could enhance subsystem
testing capabilities, ensuring compatibility with a broader
range of devices.
3.Integration with Cloud Services: Exploring integration
with popular cloud services could enhance connectivity
testing capabilities in cloud-based applications.
OPPORTUNITIES
1.Competition: The testing tool market is competitive, and
the tool needs to continuously innovate to stay ahead of
competitors.
2.Rapid Technological Changes: The rapid evolution of
technology poses a threat, requiring the tool to adapt
quickly to stay relevant.
3.Dependency on External Factors: The tool's
functionality may be affected by changes in external
factors, such as updates to devices, protocols, or cloud
services
THREATS
SWOT ANALYSIS :KITE
1.Versatile Testing Environment: The pluggable
architecture ensures adaptability in multi-
device and application testing, providing a
scalable solution for diverse testing scenarios.
2.Comprehensive Connectivity Testing: The
tool's robust connectivity testing capability
spans applications, cloud, and devices,
ensuring thorough testing coverage in varied
environments.
3.Specialized Embedded Solutions: With
expertise in embedded software, machine
learning, and digital solutions, the tool caters
to advanced technological requirements,
reflecting its strength in addressing
sophisticated needs.
4.Efficient Parallel Testing: Supporting parallel
and asynchronous testing, the tool enhances
time efficiency and adeptly manages complex
testing scenarios, contributing to overall
testing effectiveness.

8. AUTONOMOUS
DRIVING
ELECTRIFICATION MIDDLEWARE
• Generative AI
• Service Oriented
Architectures
• Fail Operational
Safety
implementation
• Domain Controllers (for
Charging & Power
Management Domain
Controller – Charging +
Battery)
• Virtual Validation
• Software Integration
across Functional Safety,
Security, Time Critical
Performance with
Multicore, AUTOSAR,
other compliances
• Ethernet as a
backbone for
communication
• Zone ECU with high
domain-independent
software
consolidation
• Service-oriented
architecture
• Deep cloud
integration
Trends in Automotive Industry

9. CONNECTED &
CLOUD
OTA (OVER THE AIR)
UPDATES
BODY ELECTRONICS
• User experience and
personalization
• High-volume data
ingest, storage and
actionoptimization
• Subscriptions, Software
driven add-on features,
Data Monetization
• Newer platforms &
solutions from
hyperscalers
• Software Updates
• Firmware Updates
• Security Patches
• Remote Diagnostics
• Feature
Enhancements
• Virtual Validation
• Digital Key
• Smart Cabin
features
Trends in Automotive Industry

10. Competitor’s
Analysis

11. STRATEGIC
POSITIONING:
TARGETED
MARKETING
AND
BRANDING:
COLLABORATI
VE
APPROACHES:
- Conducted a
thorough
analysis of the
market to identify
key trends,
customer needs,
and potential
gaps in the
current offerings.
- Leveraged the
SWOT analysis to
determine the
unique selling
propositions
(USPs) of the
analysis tools
and how they
align with market
- Designed a
targeted
marketing
strategy that
focuses on key
customer
segments
identified
during market
analysis.
- Utilized
various
channels,
including
Early
Engagement:
- initiate
discussions
with clients
early to
understand
their needs.
Beta Testing:
- Offer clients
Proposed Solution

12. CUSTOMER SUPPORT
AND FEEDBACK
MECHANISM
Monitoring and
Analytics:
- Establish a
responsive and
efficient customer
support system to
address any queries
or concerns promptly.
- Implement a
feedback mechanism
to gather insights
from customers,
enabling continuous
improvement and
ensuring customer
satisfaction.
- Regularly analyze
key performance
indicators (KPIs) to
assess the
effectiveness of the
GTM strategy and
make data-driven
adjustments as
needed.
Proposed Solution

13. Strategic GTM
Planning
Market Analysis and
Competitor Evaluation
Cross-Functional
Collaboration
• Description: Led the development
of a comprehensive Go-To-
Market (GTM) plan for KPIT's
upcoming tools, KOAST and KITE,
acquiring hands-on experience
in strategic planning.
• Learning: Gained proficiency in
crafting GTM strategies, aligning
business objectives, market
dynamics, and product features
for a successful launch.
• Description: Conducted
thorough market analysis,
including SWOT assessments
and competitor evaluations,
offering practical insights into
industry positioning.
• Learning: Developed skills in
market intelligence, competitor
analysis, and the ability to
identify market trends and
opportunities.
• Description: Collaborated with
cross-functional teams to
implement the GTM plan,
refining interpersonal and
teamwork skills.
• Learning: Enhanced
collaborative leadership skills,
understanding the dynamics of
cross-functional teamwork
essential for successful project
execution.
Our experiences and learnings

14. CONCLUSION
In our CMaps project at KPIT, we crafted a focused Go-To-Market (GTM) plan for the
launch of KPIT's analysis tools - KOAST and KITE. KOAST, featuring KOAST-TAO, KOAST-ECO,
and KOAST-MTC, addresses software deployment challenges, while KITE focuses on
automotive cybersecurity.
Our approach involved a thorough analysis of competitors, market trends, and the unique
strengths of our tools. The GTM plan integrates digital marketing strategies, industry
participation, and collaborative efforts to enhance brand visibility.
We prioritized a customer-centric strategy, ensuring flexibility in licensing to
accommodate various project requirements. The goal is to position KPIT as a leader in
automotive analysis solutions, anticipating a transformative impact on the industry.
This project sets the stage for the successful launch of KOAST and KITE, showcasing KPIT's
commitment to innovation in automotive engineering and cybersecurity. Thank you for
the collective effort in making this strategic roadmap a reality.

15. THANK YOU!
CMAPS team in collaboration with
KPIT Technologies