Offland Gold & Diamonds is a partnership jewellery business founded in 2014 in Atholi, Kerala by four childhood friends with 2 crore in capital. The business sells gold, silver, and diamond jewellery such as rings, chains, earrings, and necklaces. The founders obtained their financing through personal investments, with shares ranging from 15-35% depending on the individual. Their marketing strategy includes advertisements, special offers, discounts, and sponsorship to promote their products.