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FIELD BASED ENTREPRENEURSHIP PROJECT
Offland Gold & Diamonds
PROJECT REPORT
Submitted by
ASWEEL M
[Reg. No. 15397010]
DEPARTMENT OF MANAGEMENT STUDIES
School of Management, Pondicherry University,
Pondicherry – 605 014
COMPANY PROFILE
Company name Offland Gold & Diamonds
Type Partnership
Industry Jewellers
Founded 15 November 2014
Capital 2 crore
Founders Musthafa
Shameer
Lijas
Shameer
Location Atholi, Kozhikhode, Kerala
Products Gold, Silver and Diamonds
Number of employees 6
BACKGROUND OF ENTREPRENURS
• Offland Gold & Diamonds is started by four young entrepreneurs who
reside in the Atholi area.
• They were friends from childhood.
• Three of them previously worked in different gulf countries.
• Mr. Shameer P.V is having around five year experience in the field of
jewellery business, he is a wholesale dealer of gold in Calicut city.
SOURCE OF FINANCE
Offland Gold & Diamonds is started with capital of two crores. The
finance for starting the jewellery procured from each partner as their
share capital. The contribution of each partner is given below
1. Musthafa : 6000000 (30%)
2. Shameer : 7000000 (35%)
3. Lijas : 3000000 (15%)
4. Shameer : 4000000 (20%)
PRODUCTS OFFERED
• Rings
• Chain
• Earring
• Pendant
• Bracelet
• Waist Chain
• Bangle
• Necklace
MARKETING STRATEGY
• Advertisement
• Gold purchase plan
• Lucky draws
• Special offers (free gifts)
• Price discount
• Sponsorship
• Exchange offer
• Personal attention
MY LEARNINGS
• This project helped me to become familiar with day to day running of an
entrepreneurial venture.
• It helped me to understand challenges faced by entrepreneurs in building an
organization.
• An entrepreneur has to sacrifice many things in life and to focus on the business.
• Start and run a business organisation successfully is a difficult task.

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Field based entrepreneurship project- Offland Gold & Diamonds

  • 1. FIELD BASED ENTREPRENEURSHIP PROJECT Offland Gold & Diamonds PROJECT REPORT Submitted by ASWEEL M [Reg. No. 15397010] DEPARTMENT OF MANAGEMENT STUDIES School of Management, Pondicherry University, Pondicherry – 605 014
  • 2. COMPANY PROFILE Company name Offland Gold & Diamonds Type Partnership Industry Jewellers Founded 15 November 2014 Capital 2 crore Founders Musthafa Shameer Lijas Shameer Location Atholi, Kozhikhode, Kerala Products Gold, Silver and Diamonds Number of employees 6
  • 3. BACKGROUND OF ENTREPRENURS • Offland Gold & Diamonds is started by four young entrepreneurs who reside in the Atholi area. • They were friends from childhood. • Three of them previously worked in different gulf countries. • Mr. Shameer P.V is having around five year experience in the field of jewellery business, he is a wholesale dealer of gold in Calicut city.
  • 4. SOURCE OF FINANCE Offland Gold & Diamonds is started with capital of two crores. The finance for starting the jewellery procured from each partner as their share capital. The contribution of each partner is given below 1. Musthafa : 6000000 (30%) 2. Shameer : 7000000 (35%) 3. Lijas : 3000000 (15%) 4. Shameer : 4000000 (20%)
  • 5. PRODUCTS OFFERED • Rings • Chain • Earring • Pendant • Bracelet • Waist Chain • Bangle • Necklace
  • 6. MARKETING STRATEGY • Advertisement • Gold purchase plan • Lucky draws • Special offers (free gifts) • Price discount • Sponsorship • Exchange offer • Personal attention
  • 7. MY LEARNINGS • This project helped me to become familiar with day to day running of an entrepreneurial venture. • It helped me to understand challenges faced by entrepreneurs in building an organization. • An entrepreneur has to sacrifice many things in life and to focus on the business. • Start and run a business organisation successfully is a difficult task.