The document discusses the concept of authenticity as a critical selection tool in modern times, particularly for Generation Y. It highlights the importance of being true to oneself in a context where choices are abundant due to changes in youth culture and the 24/7 information society. The text also explores the implications of authenticity in social structures and personal identity within an experience economy.

1. Authenticity as a selection toolGeneration Y or Generation why?De Bruyckere PedroLeroy HannesClaeys Johannes

2. What is authenticity?‘autos’ = self & ‘hentes’ = doerBeing your own master

3. Why is authenticity important?Closelyrelated to the ‘self’

4. An authentic existence is an existencein which the subject understandshis or her own choicesand connects oneselfwith meaningful life projects.

5. A process of remainingtrue to a ‘self in context’

6. Why has the importance of authenticityaugmented?

7. 3 EvolutionsEvolutions in youth culture and views on youth cultureThe Evolution towards an experience-economyThe evolution towards and breakthrough of a 24/7 information society.

8. Closelyrelatedto post-modernism&more choicesone has to make.

9. FromSUBCULTURES

10. To a supermarket of stylesto make a personalchoice

11. 3 EvolutionsEvolutions in youth culture and views on youth cultureThe Evolution towards an experience-economyThe evolution towards and breakthrough of a 24/7 information society.

12. Anexperienceeconomy

14. Direct examples

15. Glocalisation

16. DefriendingE-holidayE-congé

17. Peer ReviewGevonden via @netlash

19. Transparancy

22. Authenticity as a form of new social regrouping

23. Buthow do youget the label ‘authentic’?