One fine body…
- Rotterdam Area, Netherlands, Netherlands
- Work Lecturer in Marketing Management / Advisory on Education & Internationalization
- Industry Education
- Website http://www.getupandgo.nl
- About My professional focus is twofold: 1) Marketing Management Over the past ten years I have taught and consulted on topics such as marketing strategy, marketing communications and consumer behavior for educational institutes such as the Rotterdam School of Management, Hotel School the Hague and several business clients. Since 2006, I have been the academic supervisor for the MAEUR International Research Project, which, on a yearly basis, performs 6 market research projects for some of The Netherlands's largest companies, in over 20 countries. Also, I have coached many master theses on a wide range of consumer behavior topics (e.g. retail, service delivery, e-commerce, storytelling and so...