MILLENNIALS: Rewriting our cultural story for brands - one mash-up at a time includes the following:
- Technology & Gen Y: together since day 1
- The technology myth
- A cultural tipping point
- Brands and our new cultural story
The narrative about Millennials is filled with misconceptions and contradictions. To decipher the anecdote about Gen Y from the wisdom, we went to Millennials themselves, asked them what they thought were the most common misconceptions about their generation, then synthesised their comments with our other learning from CultureQ (our monitor of sentiment and cultural shifts), and identified five common misconceptions.
Generational Communication in the Workplace SlidesLERN_AC_2015
This document discusses generational differences in communication styles and how they impact the workplace. It provides data on the five main generations currently in the workforce - Seniors/Traditionalists, Baby Boomers, Gen X, Gen Y/Millennials, and Gen Z. Each generation has unique experiences that shaped their views and communication preferences, from the technologies they grew up with to defining world events. Understanding these differences can help improve communication across generations in professional settings.
This document provides an overview of Generation Edge (ages 10-25), who have grown up with technology integrated into all aspects of their lives. Some key points:
- They think about and experience technology differently than older generations, seamlessly integrating it into socializing, education, creativity, and more.
- Growing up with constant connectivity and access to information has made them adaptable, self-reliant learners who challenge traditional structures and see the online world as a space for experimentation.
- Social media is both a source of conflict for managing their image and relationships, and a way to strengthen community.
- They are advancing conversations around gender, with more fluid conceptions of identity.
This document discusses traits of Millennials based on research from various sources. It notes that Millennials grew up with technology and are always connected. They are a large generation, representing over 20% of the US population. Millennials are influenced by economic conditions, societal norms, and political events during their formative years. They are described as confident, open to diversity, and seeking meaningful experiences over material goods. The document provides various observations and statistics about Millennials and their relationship with technology, media, religion, and other generational influences.
This document discusses the Millennial generation and their impact and influence. Some key points:
- Millennials were born in the early 1980s to early 2000s and make up a large portion of the population in many countries.
- They came of age during the rise of the internet and social media and have a unique relationship with technology.
- The economic recession had significant impact on Millennials as they were entering the workforce.
- Millennials prioritize flexibility, meaningful work, innovation, and work-life balance over long-term career commitments to single employers.
- Their habits and priorities are shaping new types of businesses focused on experiences and collaborative consumption over asset ownership.
- Millennials
Generation Edge in India refers to those born between 1994-onwards, numbering at least 400 million people. They have grown up in a time of rapid changes and increased opportunities in India. While ambitious and wanting to chart their own path, they still face pressures from traditional values emphasizing stability, modesty and conformity. As the first generation with widespread access to technology and global influences, Generation Edge struggles to balance individualism with social expectations in a still largely conservative society. For brands, it is important to inspire and support this generation by showing them how to pursue their dreams and manage multiple identities, while making the most of opportunities in the present.
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

The narrative about Millennials is filled with misconceptions and contradictions. To decipher the anecdote about Gen Y from the wisdom, we went to Millennials themselves, asked them what they thought were the most common misconceptions about their generation, then synthesised their comments with our other learning from CultureQ (our monitor of sentiment and cultural shifts), and identified five common misconceptions.
Generational Communication in the Workplace SlidesLERN_AC_2015
This document discusses generational differences in communication styles and how they impact the workplace. It provides data on the five main generations currently in the workforce - Seniors/Traditionalists, Baby Boomers, Gen X, Gen Y/Millennials, and Gen Z. Each generation has unique experiences that shaped their views and communication preferences, from the technologies they grew up with to defining world events. Understanding these differences can help improve communication across generations in professional settings.
This document provides an overview of Generation Edge (ages 10-25), who have grown up with technology integrated into all aspects of their lives. Some key points:
- They think about and experience technology differently than older generations, seamlessly integrating it into socializing, education, creativity, and more.
- Growing up with constant connectivity and access to information has made them adaptable, self-reliant learners who challenge traditional structures and see the online world as a space for experimentation.
- Social media is both a source of conflict for managing their image and relationships, and a way to strengthen community.
- They are advancing conversations around gender, with more fluid conceptions of identity.
This document discusses traits of Millennials based on research from various sources. It notes that Millennials grew up with technology and are always connected. They are a large generation, representing over 20% of the US population. Millennials are influenced by economic conditions, societal norms, and political events during their formative years. They are described as confident, open to diversity, and seeking meaningful experiences over material goods. The document provides various observations and statistics about Millennials and their relationship with technology, media, religion, and other generational influences.
This document discusses the Millennial generation and their impact and influence. Some key points:
- Millennials were born in the early 1980s to early 2000s and make up a large portion of the population in many countries.
- They came of age during the rise of the internet and social media and have a unique relationship with technology.
- The economic recession had significant impact on Millennials as they were entering the workforce.
- Millennials prioritize flexibility, meaningful work, innovation, and work-life balance over long-term career commitments to single employers.
- Their habits and priorities are shaping new types of businesses focused on experiences and collaborative consumption over asset ownership.
- Millennials
Generation Edge in India refers to those born between 1994-onwards, numbering at least 400 million people. They have grown up in a time of rapid changes and increased opportunities in India. While ambitious and wanting to chart their own path, they still face pressures from traditional values emphasizing stability, modesty and conformity. As the first generation with widespread access to technology and global influences, Generation Edge struggles to balance individualism with social expectations in a still largely conservative society. For brands, it is important to inspire and support this generation by showing them how to pursue their dreams and manage multiple identities, while making the most of opportunities in the present.
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.
The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.
The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
As part of our monthly presentation on the post-Millennials, we're exploring Gen Edge's philanthropic spirit, social consciousness, and entrepreneurial attitude towards making the world a better place.
Gen Edge is a rebellious generation that intends to speak out and shake things up. However, their rebellion is defined by a desire for reform rather than destruction. They have witnessed economic struggles, disconnected politics, and stressed Millennials pursuing unrealistic careers. As a result, Gen Edge is hardworking, entrepreneurial, and believes in challenging institutions to create positive change. Their Gen X parents, access to information, and social media platforms empower Gen Edge to voice issues and spark debates on a global scale, representing a new age of rebellion focused on reform over conformism.
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
It is estimated that by the year 2014, 36% of the workforce will be composed of Millennials, rising to nearly 50% in 2020. Born between 1981 and 2000, Millennials are a generation of individuals raised with technology and motivated by progress. Unlike previous generations, these individuals are disrupting traditional business models and demanding products that connect them with the world. Speed, innovation and collaboration are the key tools needed by organizations in order to keep this generation engaged. This presentation will examine the factors that differentiate Millennials from other individuals, offer insight into the unprecedented impact this generation is having on the enterprise, and detail strategies that companies may employ to transform Millennials’ unique abilities into a competitive advantage in today’s workplace.
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
This document discusses different generations in the workforce - Baby Boomers, Generation X, and Millennials - and their characteristics, as well as tips for working with each generation. Baby Boomers are described as idealistic and career focused, Generation X as distrustful of institutions and prioritizing family/friends over work, and Millennials as very tech-savvy, collaborative, and impatient. The document provides advice on work environment, work content, compensation, and relationships for each generation.
Montreal advertising agency -Generational marketing Agence de publicité Montr...b-to-one
The document discusses generational intelligence and how to effectively market to different generations based on their shared experiences and personality traits. It analyzes the attributes of each generation - GI, Silent, Boomer, Gen-X, Millennial - and how they cycle through phases of life. To connect with audiences, the document recommends understanding each generation's preferences, heroes, and reactive behaviors, and tailoring brand messages accordingly. Speaking separately to generations with an isolated strategy is key to building relevance and followership.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
What is multi-generational marketing? Everything. Communicating effectively between generations is essential for doing business in the modern world. Navigating between these generations using each group's most effective strategies without overloading your marketing schedule and budget can be difficult and sensitive. How do you begin to understand the intricacies of these groups? How do you develop a strategy and begin to execute it successfully? We can help. Contact 3Fold Communications today to schedule your Multi-Generational Marketing training session!
The 'Hunger Games' Generation: 7 insights into 'Gen Z'Brand Genetics
Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials. Brand Genetics distilled existing studies and its own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.
Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Young people's lives have changed significantly in the last five years due to advances in technology and social media:
- Social media has given young people a voice and a platform to connect with others on a global scale. It is now the primary way for social interaction and maintaining social relationships.
- Ubiquitous mobile devices mean young people are constantly connected and can plan and communicate on the go.
- Young people's sense of identity is stronger than ever, as they can freely mix and match interests across genres and curate their own tastes through access to vast amounts of media and information.
- However, the media often portrays young people negatively and the future remains uncertain as the pace of change continues to
The document summarizes research conducted by a team of millennials on attracting and retaining millennials in Northern Virginia. The research included analyzing 28 sources, identifying 215 findings, and deriving 21 themes and 5 key stories. The stories covered millennial characteristics, living preferences, vital benefits, values, and how to manage millennials. Some of the main findings were that millennials are naturally disloyal but loyal to companies sharing their values; prefer cities and walkable, diverse communities; want career progression, flexibility, and benefits like tuition reimbursement; and highly value ethics, social responsibility, and diversity.
The document discusses strategies for managing Millennial employees, including understanding their preferences around technology, communication styles, feedback, and flexibility in the workplace. It provides insights into generational differences and tips for recruiting, training, motivating, and retaining Gen Y workers. The presenters emphasize the need for managers to adapt their own styles and perspectives to be effective in a multigenerational workforce.
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
Creating a Digital Classroom Using Google Classroom outlines the benefits of using Google Classroom for teachers and students. It discusses how Google Classroom allows students to access coursework from home, get notified of assignments via email, and avoid losing assignments. Teachers can incorporate Google apps, provide in-app grading, have coursework in one location, and reuse assignments. The document then provides a simple three step process for setting up a Google Classroom: 1) Log into Google, 2) Create a classroom, and 3) Invite students.
In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.
The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.
The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
As part of our monthly presentation on the post-Millennials, we're exploring Gen Edge's philanthropic spirit, social consciousness, and entrepreneurial attitude towards making the world a better place.
Gen Edge is a rebellious generation that intends to speak out and shake things up. However, their rebellion is defined by a desire for reform rather than destruction. They have witnessed economic struggles, disconnected politics, and stressed Millennials pursuing unrealistic careers. As a result, Gen Edge is hardworking, entrepreneurial, and believes in challenging institutions to create positive change. Their Gen X parents, access to information, and social media platforms empower Gen Edge to voice issues and spark debates on a global scale, representing a new age of rebellion focused on reform over conformism.
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
It is estimated that by the year 2014, 36% of the workforce will be composed of Millennials, rising to nearly 50% in 2020. Born between 1981 and 2000, Millennials are a generation of individuals raised with technology and motivated by progress. Unlike previous generations, these individuals are disrupting traditional business models and demanding products that connect them with the world. Speed, innovation and collaboration are the key tools needed by organizations in order to keep this generation engaged. This presentation will examine the factors that differentiate Millennials from other individuals, offer insight into the unprecedented impact this generation is having on the enterprise, and detail strategies that companies may employ to transform Millennials’ unique abilities into a competitive advantage in today’s workplace.
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
This document discusses different generations in the workforce - Baby Boomers, Generation X, and Millennials - and their characteristics, as well as tips for working with each generation. Baby Boomers are described as idealistic and career focused, Generation X as distrustful of institutions and prioritizing family/friends over work, and Millennials as very tech-savvy, collaborative, and impatient. The document provides advice on work environment, work content, compensation, and relationships for each generation.
Montreal advertising agency -Generational marketing Agence de publicité Montr...b-to-one
The document discusses generational intelligence and how to effectively market to different generations based on their shared experiences and personality traits. It analyzes the attributes of each generation - GI, Silent, Boomer, Gen-X, Millennial - and how they cycle through phases of life. To connect with audiences, the document recommends understanding each generation's preferences, heroes, and reactive behaviors, and tailoring brand messages accordingly. Speaking separately to generations with an isolated strategy is key to building relevance and followership.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
What is multi-generational marketing? Everything. Communicating effectively between generations is essential for doing business in the modern world. Navigating between these generations using each group's most effective strategies without overloading your marketing schedule and budget can be difficult and sensitive. How do you begin to understand the intricacies of these groups? How do you develop a strategy and begin to execute it successfully? We can help. Contact 3Fold Communications today to schedule your Multi-Generational Marketing training session!
The 'Hunger Games' Generation: 7 insights into 'Gen Z'Brand Genetics
Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials. Brand Genetics distilled existing studies and its own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.
Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Young people's lives have changed significantly in the last five years due to advances in technology and social media:
- Social media has given young people a voice and a platform to connect with others on a global scale. It is now the primary way for social interaction and maintaining social relationships.
- Ubiquitous mobile devices mean young people are constantly connected and can plan and communicate on the go.
- Young people's sense of identity is stronger than ever, as they can freely mix and match interests across genres and curate their own tastes through access to vast amounts of media and information.
- However, the media often portrays young people negatively and the future remains uncertain as the pace of change continues to
The document summarizes research conducted by a team of millennials on attracting and retaining millennials in Northern Virginia. The research included analyzing 28 sources, identifying 215 findings, and deriving 21 themes and 5 key stories. The stories covered millennial characteristics, living preferences, vital benefits, values, and how to manage millennials. Some of the main findings were that millennials are naturally disloyal but loyal to companies sharing their values; prefer cities and walkable, diverse communities; want career progression, flexibility, and benefits like tuition reimbursement; and highly value ethics, social responsibility, and diversity.
The document discusses strategies for managing Millennial employees, including understanding their preferences around technology, communication styles, feedback, and flexibility in the workplace. It provides insights into generational differences and tips for recruiting, training, motivating, and retaining Gen Y workers. The presenters emphasize the need for managers to adapt their own styles and perspectives to be effective in a multigenerational workforce.
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
Creating a Digital Classroom Using Google Classroom outlines the benefits of using Google Classroom for teachers and students. It discusses how Google Classroom allows students to access coursework from home, get notified of assignments via email, and avoid losing assignments. Teachers can incorporate Google apps, provide in-app grading, have coursework in one location, and reuse assignments. The document then provides a simple three step process for setting up a Google Classroom: 1) Log into Google, 2) Create a classroom, and 3) Invite students.
El documento define los conceptos de patrimonio, bienes, derechos y obligaciones desde una perspectiva legal y económica. También describe los tipos principales de sociedades (S.A., S.R.L., sociedad colectiva, sociedad civil y sociedad en comandita) e incluye una tabla comparativa de las características de diferentes tipos de empresas (E.I.R.L., S.A.C., S.A. y S.R.L.). Por último, enumera los pasos a seguir para la formación legal de una empresa.
This document is a resume for Jennifer Landero summarizing her education and credentials, employment history, and professional experiences working as a special education teacher and administrator. She has a Master's in Special Education and is pursuing a Preliminary Level 1 Administrative Credential. Her experience includes roles as an RSP teacher, SDC teacher, ESY administrator, and assistant administrator. She has participated in numerous professional development opportunities and school committees.
Este documento describe las características del retraso mental leve. Indica que se acompaña de limitaciones en al menos dos áreas adaptativas y comienza antes de los 18 años. Explica que es equivalente a la categoría "educable" y que las personas pueden aprender habilidades básicas de comunicación y trabajar en tareas simples con supervisión. También menciona que a menudo existe una causa neurológica identificable.
Procedimientos de excavacion - Arqueologia de los medios - aplicaciones en la...Gustavo Fischer
El documento habla sobre la arqueología de los medios y la excavación como método de investigación. Aborda conceptos como capas/estratos temporales en sitios web, la dirección de la excavación para revelar elementos recurrentes en la historia de los medios y la importancia de considerar interfaces alternativas del pasado reciente.
Trop souvent tester son code se fait soit en fin de projet, soit pas du tout ; et correspond à une contrainte pour les développeurs. C’est pourtant à la fois un confort et une assurance dans la qualité et de son travail. A travers cette présentation, “tester c’est douter”, j’ai voulu provoquer l’envie de s’y mettre. Expliquer comment les tests amènent à remettre correctement son travail en cause.
Pour ce faire j’ai choisi une approche agnostique, n’évoquant ni les technos ni la manière de les utiliser.
J’ai privilégié de présenter plutôt la logique des tests :
Expliquer ce qu’est un test, les différents types et quand les utiliser.
Evoquer le pattern des tests doubles et différencier un mock d’un stub. Présenter une série de bonnes pratiques pour coder correctement ses tests et éviter les tests smells
Présentation d’un cas pratique pour appuyer la théorie
Présentation des patterns TDD et BDD pour introduire les tests au coeur de ces développements.
Este documento presenta orientaciones para la redacción y presentación de textos académicos. Incluye normas sobre el tipo de letra, márgenes, espaciado, paginación, cuadros y gráficos, títulos y subtítulos, y citas en el texto siguiendo las normas APA. También cubre citas de fuentes legales y secundarias.
Constitución de la República Bolivariana de Venezuela de 1999Carlos Macallums
Este documento presenta un resumen de la Enmienda No. 1 a la Constitución de la República Bolivariana de Venezuela de 1999. La enmienda modifica algunos aspectos del territorio, la división política y los derechos humanos. Entre los cambios se incluyen: reconocer los idiomas indígenas como oficiales, definir el espacio geográfico de forma más amplia, prohibir bases militares extranjeras y ampliar la protección contra la discriminación y los derechos inherentes a las personas.
Estado Democrático-Social de Derecho y JusticiaOrlando Sánchez
Este documento presenta información sobre diferentes tipos de democracia como la democracia formal, profunda y participativa. También describe las primeras constituciones de Venezuela de 1811 y 1961, así como la constitución de 1999. Explica brevemente cada tipo de democracia y ofrece ejemplos de su aplicación.
Top Ten things that have been proven to effect software reliabilityAnn Marie Neufelder
There are many myths about what causes reliable or unreliable software. However, this presentation shows the facts based on real data from real projects.
The document discusses 7 core opportunities for brands to appeal to Millennials based on research into their needs, desires and expectations. Millennials want instant gratification, ongoing change, to enhance themselves, seek fame, deal with pressure to succeed, reconnect with people and purpose, and be re-enchanted with magic and mystery in an uncertain world. Understanding Millennials is important as they are the first digital native generation and will influence global trends as a cohort.
What if the next big disruptor isn’t a what but a who?WiseKnow Thailand
This document discusses the characteristics of Generation Z (Gen Z), those born after 1997. It begins by contrasting Gen Z with Millennials and how they were shaped by different world events and parenting styles. Gen Z grew up in a world with constant threats of violence and bullying but also increasing tolerance. They have always had access to technology and the internet. As a result, Gen Z is self-aware, self-reliant, innovative, and entrepreneurial. They are less loyal to brands and retailers than prior generations. The document explores the implications of these characteristics for businesses hoping to connect with Gen Z consumers.
"True Gen": Generation Z and its implications for companiesDaniele Fogliarini
This document discusses Generation Z, known as "True Gen", who are digital natives born between 1995-2010. It finds that Gen Z values individual expression and identity, causes over labels, and dialogue over confrontation. They consume based on access rather than ownership, see consumption as self-expression, and are concerned with ethics. Gen Z is influencing other generations and transforming consumption patterns through their emphasis on authenticity, inclusion, pragmatism and mobilization around causes rather than socioeconomic factors. Companies must rethink how they deliver value and address issues to appeal to Gen Z consumers.
Here are some key generational differences between Generation X and Generation Y:
Work Ethic:
- Gen X values independence and self-reliance. They had to learn to be self-sufficient at a young age.
- Gen Y expects constant feedback and recognition. They were raised with a sense of entitlement.
Technology:
- Gen X witnessed the rise of technology but was not digital natives. They had to learn new skills.
- Gen Y has never known a world without technology. They are comfortable with multiple devices.
Loyalty:
- Gen X is not as loyal to employers due to job insecurity experienced by their parents.
- Gen Y expects employers to provide growth opportunities and
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
The Huffington Post Millennials Are Defining the Workplace.docxoreo10
The Huffington Post
Millennials Are Defining the Workplace
Posted: 08/26/2014 6:03 pm EDT Updated: 08/26/2014 6:59 pm EDT
Millennials lead the pack when it comes to digital influence.
And understandably so. After all, now in their 20s and 30s, these adults have grown up in the
digital era. It comes naturally to them. It is part of their every day. It defines them and they, in
turn, have significant influence on those around them, whether from home, the workplace or the
treadmill.
Social media, of course, are the favored form of communications. With smartphones, tablets and
other digital devices, each tap matters greatly as they share thoughts and concerns or read what
friends and others have to say.
Pew Research calls Millennials "digital natives." In its 2014 report, "Millennials in Adulthood,"
Pew points out that they are:
"the only generation for which these new technologies are not something they've had to adapt to.
Not surprisingly, they are the most avid users.
"They have taken the lead in seizing on the new platforms of the digital era - the internet, mobile
technology, social media - to construct personalized networks of friends, colleagues and affinity
groups."
In what may seem as no more than the blink of an eye, these Millennials are fast becoming the
largest group of employees at companies large and small. Neither idle nor quiet, many of them
are making their mark.
Fast moving through the ranks and exerting greater influence in the workplace, they are now
forcing changes in how to motivate and engage with employees. And you can count on that
continuing for a long, long time.
Ron Alsop, journalist, author and former Wall Street Journal editor, set the tone for how the
Millennials would eventually dominate the workforce in his ground-breaking 2008 book: "The
Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up The Workplace."
Mr. Alsop saw early on that the Millennials would bring a set of values and priorities that
differed significantly from the generations that came before them: Gen X and Baby Boomers.
With the Millennials, he wrote, "employers are facing some of the biggest management
challenges they've ever encountered." http://www.thetrophykids.com
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call them coddled and focused on themselves - we now have better insights and see this
generation as having very different expectations of employers than did their predecessors.
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institutions," or unattached from organizations that have been so important to earlier generations.
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CultureQ 2011 - Millennials rewriting cultural story
1. MILLENNIALS:
Rewriting our
cultural story
for brands -
one mash-up at a time
TECHNOLOGY & GEN Y: TOGETHER SINCE DAY 1
THE TECHNOLOGY MYTH
A CULTURAL TIPPING POINT
BRANDS AND OUR NEW CULTURAL STORY
November 2011
PO Box 1635
New York, NY 10028
info@onesixtyfourth.com
+1 917 704 7515
+44 7811 364 301
www.onesixtyfourth.com
2. 1
Technology & Gen Y:
together since day 1
In the beginning, there was man and there was technology.
They were two distinctive things. At first, technology was
scientific - impersonal and complicated; functional and
grey; raw and brutal. Today, there is little segregation
between our lives on and off-line. Technology is as
habitualized in our routines as cleaning teeth and putting on
make-up.
It’s as if human anatomy has somehow been changed
forever; scientists even say our brain is being rewired. Blue
tooth runs through our veins and technology is an extension
of our fingertips. This is the world that Gen Y, also known as
Millennials, has grown up in. They have only one reality.
One which blends the physical with the virtual.
MILLENNIALS: REWRITING OUR CULTURAL STORY
“There is a powerful tension in our relationship
to technology. We are excited by egalitarianism
and anonymity, but we constantly fight for our
identity.” David Owens
“I can’t walk for five
minutes alone without
being on my phone.”
3. 2
Thetechnologymyth
"Our generation likes to think
that maybe we define technology,
not the other way around."
A generational cohort is characterized by the coming of age
events that shift social values and designate that group.
Much has been said about technology being the essential
element that defines Gen Y. But technological developments
in and of themselves have not been life changing events for
those born between 1980 and 1995. Perpetual development
and advancement of technology have been constants in their
lives. They’ve never known the world to be otherwise.
In fact, many Millennials have told us they define how
technology is evolving and being used; rather than the other
way around. And, according to Pew, only 24% believe that
technology makes their generation unique.
There is no doubt, however, that the World Wide Web,
developed in 1990, has influenced Gen Y’s world significantly.
As TV brought Neil Armstrong’s first step on the moon into
our living rooms, the Internet has virtually connected
Millennials with communities and people across the globe
and placed them in the center of world events as they unfold.
It has given Gen Y greater perspective, access to information
and the ability to place their lives and life purpose in a larger
context.
MILLENNIALS: REWRITING OUR CULTURAL STORY
“Meeting new people and
experiencing new cultures is a
must for me, even if it’s online.
They help me understand
myself....”
4. 3
Overwhelmingly, Millennials are portrayed as leaders,
optimistic, socially conscious, open to change, connected,
confident, dedicated and driven. All valid and positive
characteristics. Yet, they also have a shadow side and reflect
the conflicted nature of the world we live in. For every
characteristic that describes Gen Y there is an equal and
incongruous aspect.
achievement oriented : discontented
“I didn’t want to start [home]work, so I went for a run. I value my
time running as it is my thinking time by myself…I always feel so
good and healthy after a run and I feel like I’ve done something
productive which is important here as one can waste days doing
nothing here.”
Accomplishment strongly drives Gen Y. From early on they
were pressured to do the right thing and choose the right
things to do. They filled their free time with activity after
activity. Few want to miss out on anything and nearly all
want to be seen as being productive. After all, they were
subliminally taught that productivity matters most in today’s
world and is the key to success.
Yet, for all their focus on achievement a large number feel
unfulfilled. Even before the crash, many of the oldest
Millennials were discovering that their notion of success was
elusive. And, given their natural state of busy-ness many Gen
Yers are more comfortable with the processes associated
with reflecting (keeping journals, having conversations about
life purpose, going to seminars about balance) rather than
with the empty time and space needed to connect with self
and feel content in life.
idealistic : self-indulgent
“We're this twitter generation, and we think that everyone wants to
hear what we have to say. And I think that it's a problem, and I think
if its not dealt with properly we're gonna turn into this really self-
centered generation."
As the greatest multi-ethnic generation living as citizens of a
virtual, global community, Gen Y has an idealist’s desire to
right injustices and help those in need. They are highly civic-
minded and simultaneously politically populist and
conservative.
Seemingly at odds with this is their tendency toward self-
obsession, a by-product of the psychology industry’s push on
self-esteem building, more casual family relationships,
technology and consumerism. They redefine the boundaries
of relationships to suit their own needs and enjoy the lens
being placed on their lives. At its most extreme, Millennial
self-centeredness manifests as entitlement and narcissism
(think cult of celebrity, reality tv and one minute of fame).
And, it’s perhaps their inflated sense of self-worth that, in
part, has made many of the eldest Millennials ill-equipped to
manage their way in a declining job market.
“I was offered a secondment...and when it didn’t go through I
decided I had learned all I could in marketing so I quit.”
MILLENNIALS: REWRITING OUR CULTURAL STORY
Living
“I had an argument with my
friend about what the cause of
depression is. I think its inactivity.”
5. 4
creative : security from structure
"I'm really into g chat. I think for studying, working on a group
project, it's really easy to do that. Everyone can be doing different
things in different places, multitasking, and you can still get the
same message across...I love google docs, I do everything on google
docs...(Jill) and I started to write a screenplay over google docs (over
the summer), so that allowed for a collaboration."
As natural entrepreneurs, Gen Yers naturally share ideas,
knowledge, opinions, experiences and learning and see their
life as a narrative that others can contribute to. They are
inventive, original and imaginative; even those who don’t
label themselves as creative express their inner artist
through a variety of means (playlists, photographic
montages, videos). To perform, however, they need the
security structure provides.
Growing up with schedules, league tables and little free
time, it’s no wonder they also have a strong need for things
you don’t typically associate with creativity: prescriptive
coursework, top 10 lists and roadmaps for activities. Without
these and a full diary, they move out of their comfort zone
and become frustrated, even more so than bored. Although
many say they want to be more spontaneous, their
adventures tend to take place within defined boundaries
involving the real or virtual support of their friends.
dependent on others : individual
“Living without my parents has been a big step. I’ve thrown myself
into a position of being responsible but I still have their back up
when I need it.”
Gen Y is psychologically and practically reliant on family,
something which looks likely to continue as they age and
isn’t completely attributable to the recession. Interestingly,
while they diligently seek to meet the expectations their
parents, society and their peers set for them, they also shun
the fixed labels these expectations traditionally have
dictated.
“I feel my identity is fluid and that people who know me only know
aspects of my identity.”
With access to global culture, fashion, music, art and style
each Gen Yer is singular, a fluid mash-up of different
influences defined through the collective. Few, if any, have
one style or label that defines them. They’ve learned to cut
and paste on the computer and clearly apply this philosophy
to so many other aspects of life. And, they are highly reliant
on the opinions of virtual and real-life peer groups and the
validation their endorsements bring.
MILLENNIALS: REWRITING OUR CULTURAL STORY
6. 5
open & public : mistrustful
Gen Y seeks new experiences and openly posts and shares
everything. The cult of reality tv has helped to make little in
their lives seem sacred. Comfortably flashing their egos
and alter-egos on screen, it’s no surprise that adolescent
and young adult Millennials rebel in a far more subdued
manner than their Boomer parents did in the 60’s and 70’s.
“I’ve been to dozens of company presentations....I’ve learned never
to look at the presenter but at the eyes of the employees. It’s the only
way to see through the company claims. Everyone says they are
about the people.”
Living in a culture of intense consumerism, however, they
are cynical about corporate messages and politicians’
promises. They accept little at face value and are adept at
seeing through corporate claims, political rhetoric and
marketing hype. They also know that with video recorders in
living rooms, a camera on every phone, last night’s exploits
posted on Facebook and an audit trail on every keycard that
we’re all watching each other and eventually we’ll see
businesses, politicians and other people as they really are.
real meaning : contrived
“It’s ok to have different friends for different reasons; the best friends
serve more than one purpose.”
With unlimited virtual access and knowledge comes a quest
to discover what’s genuine and true. Gen Yers value
meaningful experiences, deep connections and earnest
conversations with their closest friends. In the midst of all
the busy-ness, they’re seeking beacons to illuminate who
they are and their place in the world and consider their
inner circle as instrumental in helping them know their real
selves.
Yet, they only reveal their authentic selves to a very select
few. And, as products of celebrity culture, like the
politicians and corporations they scorn, they too contrive
their image, stylizing iPod playlists and SM profiles to
project a personal brand. They choose brands deliberately
to reinforce their image and many see friends, a large
number of whom are easily replaced,as fulfilling purposeful
roles. Being manipulators of identity themselves, they are
keenly aware that corporations, nonprofits, celebrities,
politicians and global leaders contrive “authentic” images
for themselves and prefer transparency to claims of
genuineness.
MILLENNIALS: REWRITING OUR CULTURAL STORYMILLENNIALS: REWRITING OUR CULTURAL STORY
7. 6
A cultural tipping point
Gen Y fluidly shifts from fulfilling others’ expectations to
creating their own story in the same manner that they
effortlessly flow from physical to virtual reality and back
again. And, in this way are reshaping our traditional
cultural stories.
Cultural stories are societal narratives that act as the lens
through which we see our world, our futures and ourselves.
Historically, our story has depicted a world of either/or. A bi-
polar spectrum of seemingly opposite states. Either
competition or collaboration. Money or Meaning. Love or
Power. Sustainability or Prosperity. Clashing mindsets that
are at odds with the spirit of the times.
Living comfortably with their shadow selves, Gen Y is
unknowingly pushing society past the tipping point. Beyond
the old world of either/or and into the new world of also, in
which technology has enabled opposites to comfortably co-
exist alongside one another. A world of coopetition, hybrid
cars, mash-ups and a proliferation of adolescents and young
adults with mixed racial backgrounds and
religious affiliations.
Seeing things from the perspective of either/or is counter-
productive in an era where custom playlists, mingled fashion
styles, constant multi-tasking and the ability
to simultaneously produce and consume media dominates
the development of personal identity. For Gen Y many of
society’s longstanding rules, which they often see as
impediments to achieving the next step and fulfilling their
wants, are there to be conveniently mixed and matched
at will.
MILLENNIALS: REWRITING OUR CULTURAL STORY
also
Beyond
either/or
into a new
world of
8. 7
Brands and
our new cultural story
“My favorite brands are associated with things that aren't
exactly mainstream, but appreciated by most."
Brands are a mirror of people’s perceptions, motivations and
attitudes. They reflect a society’s ideals, fears and frailties.
As society and our cultural story transforms, brand definition
will inevitably shift from linear models that embrace logical
and complementary attributes to richer ecosystems of more
varied and even surprising human traits that traditionally
have not been juxtaposed alongside one another, yet when
combined are incredibly potent.
Many brands today already use visual and verbal language
that is more like human expression. These brands are
familiar to most people because they are shaping the
conversations that define their categories or creating new
categories altogether.
Not surprisingly, Gen Y is drawn to brands that blend the
virtual and physical worlds by replicating face-to-face and
human dialogue. And, they find brands whose philosophies
transcend the products and services they represent highly
appealing. The brands they name as leaders are distinctive
but not necessarily off-beat. Many are seen as over-priced
and even have some negative qualities or associations. But
in our new cultural story, dichotomous characteristics sit
side-by-side and make things more real. We’ve been told
brands such as Apple, Innocent Drinks, Lulu Lemon, Nike,
Spotify, Stella Artois, Ugg, J Crew, Old Spice, Google,
Patagonia, Billabong and The North Face, to name a few,all
do.
“My favourite brands are all brands I feel
a deep personal connection to.”
Historically, we have identified three characteristics with
strong brands: relevance (meeting target audience needs),
differentiation (distinguishable from competitors) and
authenticity (honestly reflecting core strengths in branding
and marketing). In the new Millennial world of also where
relational interconnectedness far surpasses transactional
engagement these qualities will morph.
FROM TO
Relevant………………………………………...........…… Engaging
Differentiated………………………………………………….Fluid
Authentic ……………………………………….........……... Sincere
Engaging: Consistently collaborating with audiences,
initiating dialogues not diatribes, meaningful interactions
that set products and services in a larger context, having a
point of view about topical issues, world events and the
future.
Fluid: Utilizing the full range of brand expression, bringing
out the diversity and incongruity of a brand’s personality,
being spontaneous and surprising, consistent but not about
sameness.
Sincere: Honest claims, upfront about mistakes, not hiding
behind words, people or PR, unafraid to live in a glass office.
“...The brands that can do more for me are the brands that I will
consider to be my favorites… and my favorites are the ones I’ll buy.”
Brands are promises made real through delivery. They are
not created through grand gestures but by the simple
accumulation of every day acts of real people. When you
flow these acts together you create a story. And when you
mash a brand’s narrative into other people’s conversations
you create a meaningful cultural story—one that’s inclusive
of more people. And, importantly, one that engages
humanity.
MILLENNIALS: REWRITING OUR CULTURAL STORY