The document provides an overview of the Australian IT industry in 2013-2014. It summarizes key financial indicators such as total IT spend reaching $26.42 billion and breakdown by software, services, and hardware. It also outlines opportunities and threats in areas like cloud computing, government projects, and economic slowdowns. Vertical markets and emerging technology trends that will be a focus in 2014 are depicted. Finally, it shows the competitive position of major IT vendors in the Australian market.

1. 1Australian IT Industry Snapshot - 2013/2014 |
Australian IT Industry
Snapshot: 2013-2014
Prepared By: Vishal, 1 July, 2013

2. 2Australian IT Industry Snapshot - 2013/2014 |
Australian
IT Industry – Financial Indicator
Australian Industry IT Spend - 2013 $ AUD in bn.
Total IT Spend 26.42 (+4%)
• Services 10.8 (+5.8%)
• Hardware 11.3 (+2.2%)
• Software/Product/IP 4.3 (+2.2%)
Share of Economy (%) 1.8
Software
16%
Services
41%
Hardware
43%
Share of IT Spend in 2013

3. 3Australian IT Industry Snapshot - 2013/2014 |
Australian
IT Industry – Static View 2013
• Govt. cloud computing strategy create
opportunity for vendors in the public/SME sector.
• High demand for cloud computing services.
• Launch of Win8 to increase potential for
for MSFT partners in hybrid (Tab/Lap) mkt.
• 2nd Phase of schools project to generate an
additional US $800mn. of spending.
• Major projects in healthcare and smart cards.
• High incomes and strong supporting infrastructure
support high spending.
• Strong government support for ICT programmes.
• IT-literate population with high levels of PC
ownership.
• Strong financial sector.
• Tablet sales are compensating for decline in
desktop and notebook sales.
• The biggest threat is of an economic slowdown in
• 2013, leading to a scaling back of IT budgets.
• A cheaper Aussie $ would affect consumer and
business demand in the import-dependent IT mkt.
• Vendors face threat of parliamentary enquiry into
product pricing and are coming
under pressure regarding tax arrangements.
• Australia has a relatively mature domestic market,
with relatively slow growth rates.
• Sensitive to volatility in the global economy.
StrengthOpportunities
WeaknessThreats
• SWOT provides a static view of Australian IT Industry.
• Dynamic (VRIO or Capability based) view is not required at this stage.

4. 4Australian IT Industry Snapshot - 2013/2014 |
Australian
IT Industry – Focus FY 2014
Verticals vs
Trends/Themes
Govt.
Travel,
Logistics, Hosp.
Resources Utilities
Financial
Services
Telecom &
Media
Health Retail
ERP
CRM
Digital Enablement
Cloud Enablement
Social
Mobility (M2M)
BI/Analytics/Big
Data
Security
BPO
Extreme
Rating
Low
Moderate
High
Consider
`
• Following Heat Map highlights where CIO/CTO’s will focus in FY2014
across various emerging trends and themes.

5. 5Australian IT Industry Snapshot - 2013/2014 |
Australian
Industry Competitive Position
Dominant
Strong
Tenable
Favorable
Weak
DeclineMaturity
Competitive
Shakeout
GrowthIntroduction
CompetitivePosition
Wallet Share
Infosys
HCL, CTSH
Wipro, TCS
IBM, Accenture HP/EDS
Satyam/
Mahindra, CSC
Unisys, Fujitsu
(In Between Strong and favorable)
SMS, Oakton,
DWS
(Local vendors)
• Following is the competitive position of Mindtree with respect to other players in
Australian market.

6. 6Australian IT Industry Snapshot - 2013/2014 |
Appendix
References
Note : Following sources are used for gathering information to prepare these slides.
• Source : BMI Information Technology Report Q4 2013
• Source : Google and Google Finance
• Source : Gartner.com, IBIS World 2013