This document provides a SWOT analysis of Enron prior to its collapse in 2001. It identifies strengths such as Enron's human capital pool and competitive advantage in jet fuel sales after 9/11. Weaknesses included the failed board of directors, unethical practices, and a corporate culture that enabled fraud. Opportunities existed in growing clean energy markets and business expansion to Asia. Threats included increased competition, regulations, and the economic impacts of the subprime mortgage crisis. The analysis ultimately concludes that Enron's downfall was due to unethical internal practices rather than external forces.