Building upon the Zemanta API Andraz Tori, CTO [email_address] Twitter: andraz
Overview General purpose
Functionality
Examples, demos & use-cases
What does it do?
A Stargate Computer Processable Data Human Understandable Text
Initial design Input: a chunk of text
Domain agnostic!
Avoid proprietary entity identifiers or taxonomies
Standard response formats: JSON, XML, RDF/XML
What gives? Tags
Categories
Concepts and entities
Related articles
Related images Most used  Most interesting  Most obvious
Tags Words, phrases
„ Interesting“ tags  Explicitely mentioned
What the text is about as a whole
What concepts were not mentioned, but could be relevant (for SEO)
Categories Deep hirarchy (100k categories)
Customized smaller taxonomies
Good for content organization, ad-targeting, etc
Categories example Branded "unfilmable", Watchmen - the cult graphic novel about a group of retired, flawed superheroes - has finally made it to the big screen. From the second the opening credits roll, it is clear Watchmen is not your typical superhero movie.
An ageing vigilante, The Comedian, is attacked in his high-rise apartment before being hurled 10 storeys to his death... in graphic slow motion. What follows is a two-and-three-quarter hour epic that centres on an outlawed group of deeply flawed former heroes as a Cold War Doomsday clock inches ever closer to midnight and nuclear apocalypse.
First published in 12 parts by DC Comics in 1986, Watchmen was written by the British team of Alan Moore and illustrator Dave Gibbons.
Categories Top/Society/History/By_Time_Period/Twentieth_Century/Cold_War (0.11)
Top/Arts/Comics/Reviews (0.10)
Top/Society/History/By_Time_Period (0.08)
Top/Arts/Comics (0.08)
Top/Society/History/By_Time_Period/Twentieth_Century (0.08)
Top/Society/History (0.08)
Top/Shopping/Publications/Books (0.08)
Top/Shopping/Publications/Books/Fiction (0.08)
Categories example Branded "unfilmable", Watchmen - the cult graphic novel about a group of retired, flawed superheroes - has finally made it to the big screen. From the second the opening credits roll, it is clear Watchmen is not your typical superhero movie.
An ageing vigilante, The Comedian, is attacked in his high-rise apartment before being hurled 10 storeys to his death... in graphic slow motion. What follows is a two-and-three-quarter hour epic that centres on an outlawed group of deeply flawed former heroes as a Cold War Doomsday clock inches ever closer to midnight and nuclear apocalypse.
First published in 12 parts by DC Comics in 1986, Watchmen was written by the British team of Alan Moore and illustrator Dave Gibbons.
Concepts and entities Identify  relevant  concepts and entities
All  disambiguated!

SemWeb install-fest presentation

Editor's Notes

  • #6 Cross domain – we didn't start with financial or health domain and then expanded our algorithms, we started from day one with cross domain capabilities
  • #8 Tags have no background meaning, they are not tied to any database and they are not normalized in any way. They are what you would expect of a human not caring for standardization or normalization to choose from For example text mentioning Apple, Android and Google might get iPhone as a tag And mobile web as a tag, even when it wasn't mentioned anywhere.
  • #9 Tags have no background meaning, they are not tied to any database and they are not normalized in any way. They are what you would expect of a human not caring for standardization or normalization to choose from For example text mentioning Apple, Android and Google might get iPhone as a tag And mobile web as a tag, even when it wasn't mentioned anywhere.
  • #13 Disambiguation is done using background knowledge, for example we differ between London the city in UK, London in Ohio or Texas and Jack London, the writer
  • #16 We are big fans of Freebase and Linking Open Data project
  • #36 Zigtag, Faviki, AdpativeBlue, Zemanta, Yahoo, Freebase
  • #39 Disambiguation is done using background knowledge, for example we differ between London the city in UK, London in Ohio or Texas and Jack London, the writer