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Create Something
Remark[et]able
How to do good content marketing
#remarketable](https://image.slidesharecdn.com/remarketable-4-fadmo-150521220004-lva1-app6891/85/Create-Something-Remarketable-Rewritten-for-FADMO-2015-1-320.jpg)
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Create Something
Remark[et]able
How to do good content marketing
#remarketable](https://image.slidesharecdn.com/remarketable-4-fadmo-150521220004-lva1-app6891/75/Create-Something-Remarketable-Rewritten-for-FADMO-2015-1-2048.jpg)
Uploaded byMichael Durwin
Create Something Remarketable Rewritten for FADMO 2015
This document provides tips for creating effective content marketing. It discusses what content marketing is, different types of content that can be created like blog posts, videos, and infographics. It also discusses where to distribute content on platforms like websites, social media, apps. The document gives tips on creating great content like using images, videos, being concise. It discusses metrics to measure content effectiveness like engagement, shares, and ways to promote content.
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Create Something Remarketable Rewritten for FADMO 2015
- 1. bb Create Something Remark[et]able How todo good content marketing #remarketable
- 2. Who am I? Social& Digital Strategy Dir. @ Fuseideas Designer Emmy Winner Boston Social Media Club Secretary Creative/UX/Marketing Director Early Adopter Google Glass Explorer 1st website in 1993 1st web video in 1994 1st social media campaign in 1995 Clients: Bermuda Tourism Tourism Santa Fe Destination DC Germany NTO HBO Microsoft FOX Disney • ABC • ESPN Amazon
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- 14. Wikipedia: any marketingformat that involves the creation and sharing of media and publishing content in order to acquire customer. Synonym: inbound marketing Content Marketing
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- 18. –Me “Caring leads tosharing.”
- 19. Blog Posts Articles Videos Infographics eBooks Digital Magazines WebsiteCopy Product Descriptions Podcasts Newsletters White Papers Research Reports Webinars Slideshows Case Studies Reviews Images Games Memes Email Brochures Business Cards Presentations Checkins Tweets Ads Pens Ephemeral Content What is Content?
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- 21. Your Blog Your Website OtherBlogs Partner Websites Facebook LinkedIn YouTube Twitter Google Plus Pinterest Instagram Podcasts App Store Flickr Press Releases Newsletters Dribbble Live Events Publications Kickstarter Periscope Snapchat VSCO Your Offices Car Bumpers Where to Put Content?
- 22. Convert Customers Directly AcquireLeads Directly Make A Sale Directly What Does Content NOT Do?*
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- 26. Adds Your BrandTo Your Audience’s Brand Portfolio
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- 28. of consumers aremore likely to buy from a company that delivers custom content.61%
- 29. Companies with active blogs receive 97%Moreleads 0 50 100 150 200
- 30. of time researching beforea purchase75%56% of shoppers spend
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- 33. 36 million visits,11 million elves shared
- 34. Web traffic increased 10x Twitterfollowing increased 100x Cost: $0
- 36. X 5,333,442 potential Likes 2,886,724potential comments
- 37. Twitter: 208 Instagram: 843 Facebook:649 Average Followers
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- 47. Creating Great Content Quality Content ForYour Audience Self- Promotion
- 48. Creating Great Content Add imagesto an article to increase viewing by 94% Skyword
- 49. Creating Great Content more popular thanlinks5xImages Are
- 50. Creating Great Content videos onlanding pages increased conversions by 86% Skyword
- 51. Creating Great Content more likelyto be shared than links10xVideos Are
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- 53. Content Tips A) spread asingle bit of content over multiple content forms: tweets, infographics, images B) test content effectiveness C) survey customers about preferred content format D) repurpose and repackage assets and data
- 54. Content Tips A) use crediblesources B) create a blog post around your infographic C) promote with a press release D) break into screenshots for Twitter, Instagram, Facebook, LinkedIn, Pinterest then link back to blog post E) schedule multiple SoMe posts F) no designer to agency? Use visual.ly, Infgr.am, Piktochart G) submit to StumbleUpon, Delicious, Reddit, or Digg
- 55. Content Tips A) get asmartphone & video editing apps B) publish on YouTube, Vine, Instagram, Facebook, Pinterest C) use screenshots to promote on sites that don't show video thumbnails D) start with HD and scale down E) don't forget the music
- 56. Content Tips A) a pictureis worth 1000 words, say more with less B) ALWAYS include an image with a SoMe post or blog C) get a Flickr account and learn about Creative Commons licensing D) NEVER use images from Google image search E) ALWAYS include image attribution F) use search relevant file names
- 57. Content Tips A) don't overusekeywords B) use provocative titles C) reference your other blog posts and other blogs with links D) include contact info in articles E) use images F) don't forget the subscribe button G) make sure your site/blog allows sharing and comments
- 58. Content Tips 1. Leverage yourresources 2. Assign tasks 3. Look for opportunities 4. Identify outposts 5. Supply outposts 6. Identify ambassadors 7. Supply your ambassadors 8. Make your stuff sharable 9. Get people connected
- 59. Boston • Portland• Prague www.fuseideas.com