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AUGMENTED REALITY SALES
PROCESSES




                      BY: ADSTUCK




                           ©ADSTUCK.COM
Ways Sales Processes Are Improved
     Through Augmented Reality
 Demand Generation
 Demand Generation (Engaging Advertising)
 Demand Generation (Events)
 Qualifying (Marketing/Sales collateral)
 Qualifying (Credential Demos Using AR)
 Qualifying (AR in Product Demonstrations)
 Proposing (Tender Documents/Proposals)
 Proposing (Modeling Designs/Products)
 Delivering (Updating/Reporting Clients)
 Delivering (Global Work Trends)
Demand Generation

 Consumer time spent online is increased, especially if a good
   website is created as part of the company’s digital strategy in
   generating leads and acquiring customers. Websites featuring
   augmented reality increases the amount of customer browsing time,
   and this correlates to conversions such as its sales or contact page
   hits.
Demand Generation(Engaging
                Advertising)
 As Advertising evolves, new interactive elements are being
   incorporated into the artistic style of their adverts by elite
   advertising agencies. When a brand incorporates the AR experience
   into an advert, the user is compelled to visit the webpage for further
   information or even can redeem coupons and other goodies directly
   to use at a local merchandiser.
Demand Generation(Events)

 As exhibitions are hardly central to modern marketing trends and
   budgets, the events’ industry has declined with time and has been
   rendered old fashioned. By increasing the interactivity at events,
   exhibitors become more successful since dwell time by consumers is
   increased; which in turn generates more leads.
Qualifying(Marketing/Sales
               Collateral)
 Collateral-based marketing and sales is being invested upon
  by a saturated amount of sales and marketing professionals.
  Using Augmented Reality as a form of presenting products
  and services can make a better impression, and only a few
  innovative companies invest in this area. Of course, collateral-
  based sales can have a lack of inertia, but it’s possible to
  integrate data capture or refer customers onto a company’s
  webpage, if the AR experience is introduced. This in turn
  supports the sales process.
Qualifying(Credential Demos
             Using AR)
 In order to impress or make a major impression, one targets the
   credentials’ meeting – an interactive, AR-based webpage will not
   only captivate members/consumers, but will also help the company
   by increasing the possibility of coercing customers into making
   purchases.
Qualifying(AR in Product
               Demonstrations)
 Pitch scenarios are a more coveted strategy but individual product
   demonstrations still provide an opportunity in sales. An augmented
   reality experience can be an interactive alternative to demonstrating
   a product that is not possible at the time.
Proposing(Tender
               Documents/Proposals)
 This is not a recommended pitch to invest in; a majority of sales
   professionals accept the theme of five superb pitches over a hundred
   average ones; so choosing augmented reality to enhance a
   presentation makes sense.
Proposing(Modelling
                 Designs/Products)
 Some corporations have to cut costs in the sales process – many
   engineering firms invest huge amounts of capital on 3D models of
   their products. However, there are major construction and
   engineering companies that invest in AR modelling, thus, resulting in
   a cost effective and swift-working strategy for the company.
Delivering(Updating/Reporting
                Clients)
 Even when a client is acquired, sales do not stop many businesses
   continue to coerce their clients that their services and techniques are
   suitable, or that they provide the best product designs. A proposed
   solution can be augmented to communicate with clients in a
   persuasive and sophisticated style.
Delivering(Global Work Trends)

 Elite worldwide businesses face challenged of their own. Flying out
   potential customers and clients to visit project sites is simply not
   always practical or probable – sometimes projects are coordinated
   between multiple time ones, so augmented reality can null these
   drawbacks and also save costs with regards to travel and time spent.
THANK YOU
Adstuck Consulting Pvt. Ltd.
109, Modi Tower
Nehru Place
New Delhi
110019
Ph. No.: 0120 – 4224256
Mobile: +91 9971274847
Website: http://www.adstuck.com

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Augmented Reality Sales Processes

  • 1. AUGMENTED REALITY SALES PROCESSES BY: ADSTUCK ©ADSTUCK.COM
  • 2. Ways Sales Processes Are Improved Through Augmented Reality  Demand Generation  Demand Generation (Engaging Advertising)  Demand Generation (Events)  Qualifying (Marketing/Sales collateral)  Qualifying (Credential Demos Using AR)  Qualifying (AR in Product Demonstrations)  Proposing (Tender Documents/Proposals)  Proposing (Modeling Designs/Products)  Delivering (Updating/Reporting Clients)  Delivering (Global Work Trends)
  • 3. Demand Generation  Consumer time spent online is increased, especially if a good website is created as part of the company’s digital strategy in generating leads and acquiring customers. Websites featuring augmented reality increases the amount of customer browsing time, and this correlates to conversions such as its sales or contact page hits.
  • 4. Demand Generation(Engaging Advertising)  As Advertising evolves, new interactive elements are being incorporated into the artistic style of their adverts by elite advertising agencies. When a brand incorporates the AR experience into an advert, the user is compelled to visit the webpage for further information or even can redeem coupons and other goodies directly to use at a local merchandiser.
  • 5. Demand Generation(Events)  As exhibitions are hardly central to modern marketing trends and budgets, the events’ industry has declined with time and has been rendered old fashioned. By increasing the interactivity at events, exhibitors become more successful since dwell time by consumers is increased; which in turn generates more leads.
  • 6. Qualifying(Marketing/Sales Collateral)  Collateral-based marketing and sales is being invested upon by a saturated amount of sales and marketing professionals. Using Augmented Reality as a form of presenting products and services can make a better impression, and only a few innovative companies invest in this area. Of course, collateral- based sales can have a lack of inertia, but it’s possible to integrate data capture or refer customers onto a company’s webpage, if the AR experience is introduced. This in turn supports the sales process.
  • 7. Qualifying(Credential Demos Using AR)  In order to impress or make a major impression, one targets the credentials’ meeting – an interactive, AR-based webpage will not only captivate members/consumers, but will also help the company by increasing the possibility of coercing customers into making purchases.
  • 8. Qualifying(AR in Product Demonstrations)  Pitch scenarios are a more coveted strategy but individual product demonstrations still provide an opportunity in sales. An augmented reality experience can be an interactive alternative to demonstrating a product that is not possible at the time.
  • 9. Proposing(Tender Documents/Proposals)  This is not a recommended pitch to invest in; a majority of sales professionals accept the theme of five superb pitches over a hundred average ones; so choosing augmented reality to enhance a presentation makes sense.
  • 10. Proposing(Modelling Designs/Products)  Some corporations have to cut costs in the sales process – many engineering firms invest huge amounts of capital on 3D models of their products. However, there are major construction and engineering companies that invest in AR modelling, thus, resulting in a cost effective and swift-working strategy for the company.
  • 11. Delivering(Updating/Reporting Clients)  Even when a client is acquired, sales do not stop many businesses continue to coerce their clients that their services and techniques are suitable, or that they provide the best product designs. A proposed solution can be augmented to communicate with clients in a persuasive and sophisticated style.
  • 12. Delivering(Global Work Trends)  Elite worldwide businesses face challenged of their own. Flying out potential customers and clients to visit project sites is simply not always practical or probable – sometimes projects are coordinated between multiple time ones, so augmented reality can null these drawbacks and also save costs with regards to travel and time spent.
  • 14. Adstuck Consulting Pvt. Ltd. 109, Modi Tower Nehru Place New Delhi 110019 Ph. No.: 0120 – 4224256 Mobile: +91 9971274847 Website: http://www.adstuck.com