Today’s market is flooded with automation technologies that may help your agency save time, money, and effort on every marketing action. ‍ More than 79% of marketing agencies now grow their operations and improve efficiency using marketing automation platforms. ‍ There are relatively few technologies available to automate the creation of creatives for specific use cases, such as display ads. ‍ The designing portion is arguably the most arduous of all the jobs, and agencies frequently have teams devoted to this work. ‍ Here's a creative automation tool for businesses called Celtra. I have written an article on it and also on what could be the best Celtra alternative.

1. Celtra’s Pricing in 2022 & The Best Alternative in
Creative Automation
Today’s market is flooded with automation technologies that may help
your agency save time, money, and effort on every marketing action.
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More than 79% of marketing agencies now grow their operations and
improve efficiency using marketing automation platforms.
‍
There are relatively few technologies available to automate the
creation of creatives for specific use cases, such as display ads.
‍
The designing portion is arguably the most arduous of all the jobs, and
agencies frequently have teams devoted to this work.
‍
So here I will talk about everything about Celtra’s Pricing and what
could be the best Celtra alternative.
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2. What is Celtra?
Source- Celtra.com
Celtra is a Creative Automation company that helps businesses stay
creative at scale. Whether launching products and campaigns,
building global toolkits, or driving performance, Celtra allows you to
scale and transform brilliant creativity while preserving your brand
integrity and design consistency. Regarding Celtra pricing, you always
have the option to request a quote from their website.
Some of the most innovative businesses in the world are among their
clients, including Adidas, Spotify, NBCU, WarnerMedia, Unilever, and
Shopify. This firm that assists organizations in maintaining their
creative spirit at scale is called Celtra.
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3. Is Celtra an ad server?
Celtra is a Creative Management Platform (CMP) for digital
advertising (i.e., banners) that operates as a cloud-based, self-service
software to manage the entire creative lifecycle of any digital
advertising campaign.
They have positioned themselves as a CMP that gives agencies,
media suppliers, and brand leaders access to leading creative
technology that enables data-driven brand display advertising across
all screens and devices.
Celtra aims to improve advertising effectiveness while reducing
operational costs. Media consumption has radically changed over the
past few decades, and creating the same media and digital assets
over and over is no way to grab the attention or gain the trust of your
customers.
Celtra utilizes the aspect of advertising that has the most significant
impact on sales lift, blisteringly cool creative, to help brands improve
their advertising performance while reducing the cost and workload of
the display team.
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How does Celtra do Creative Automation?
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Celtra helps businesses increase their advertising performance while
lowering the cost and strain of the display team by utilizing the part of
advertising that has the most influence on sales lift: blisteringly
astonishing creativity.
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4. A relationship between precise measurement and knowledge of the
performance of the creative is required to improve the process of
developing creatives and ad performance. Clients and brands of
Celtra can more effectively monetize their investments, increase the
relevance of their impressions, and strengthen relationships with their
customer's thanks to the extensive integration with measurement
suppliers and partners.
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Celtra Reviews
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Pros
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● “His program has raised the caliber of my advertisements.
Attractive characteristics that make what you do important.”
● “One of the top marketing tools for design firms.”

5. ● “Although I like using Celtra, I believe the workflow might be a
little more efficient.”
● “The bulk editing feature was great. I would need to utilize the
bulk upload tool to attach the tags to the right creatives because
I would have a billion distinct tags.”
● “A great tool for digital marketers to scale their brand business
and reduce costs on design ops!”
● “Celtra is so helpful for the modulized contents, with different
languages, images, and headlines. It is quick to have multiple
contents within less the worktime.”
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Cons
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6. ● Creative HotSpots -
● Within the Creative builder, the set-up was recently updated
where you have to click on the ‘Hot Spot’ and then toggle to the
URL tab to add a landing destination. This is tricky and adds time
to the process. I do not like this update.
● Reliance on API connection -
● “So if there is a break in the connection, then the tool doesn’t
work very well in porting over creatives to Adserver/Platforms.
Some confusing setup is required to access different platform
elements, and the multi-login screens also confuse it. Syncing
information between the platform and Adserver Platform could
be quicker—sometimes what is reflected in the platform does
not translate to the Adserver.”
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● “The last time I built anything, I didn’t deploy it in an app; instead,
I put it online on a site. Celtra’s assistance informed me that the
publisher was to blame for this issue.”
● “Even if your online connection drops, there must be some offline
version for altering adverts.”
● “Currently, listing the campaigns in the dropdown takes longer.
Displaying a warning or alert when the locator component’s CSV
format is incorrect.”
● “I can’t think of anything that I despise. I frequently utilize this
and will keep doing so.”
● “It could be better.” It’s very limiting because we have to keep
using png files.
● “Celtra Serves as Relevant Tool, For Some.” Celtra is a tad
confusing to get used to and does not necessarily help
Photoshop be efficient. I find having the PSD file is more
straightforward than going through Celtra.

7. ● “It requires quite a lot of effort to learn on Celtra.” The complexity
in Feed Editor. A lot of labeling requires differentiation of all the
layers/elements.
● “Good rich media vendor—support not so good.” Their support
team is not that great and ends up waiting a lot
● “The user journey is fairly straightforward.” The loading time is
sometimes relatively slow.
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● “Tough but good potential.” The timelines/scenes didn’t work as
intended, and I would have to close the link and re-open it to edit
tablet/mobile as intended.
● “Creative & Development Work.” It can be confusing getting used
to how to use the editor as there is so much in so many different
tabs. Even the timeline of how it is used can be pretty difficult to
understand after a few attempts.
● Every product has cons. Celtra is expensive and not affordable
to use for small brands. Each export is chargeable, which is an
issue regarding Celtra pricing. Celtra has limitations in
animations.
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Celtra Pricing in 2022
Celtra’s purchase costs must be settled through discussions with the
vendor. This is standard practice for software sellers and service
providers.
You can book a demo by visiting their official website here.
The whole process would look like this:

8. ‍
● Requesting a meeting with Celtra’s team
● They will reach out to set up a discovery call with you
● You see their Creative Automation solutions in action
● Finally, You Bring Creative Automation into your business
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9. Celtra Alternative: AdCreative.ai
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An online AI tool called Adcreative.ai produces result-driven ad
creatives in seconds. Additionally, it connects all your social media
advertising accounts, including Facebook and Google Ads, to provide
you with unique campaign data and boost your ad spend (ROAS)
return.

10. ‍
Each creative their AI generates has a unique score, representing the
likelihood of that creative succeeding.
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This aids in identifying the ad creatives that have the best chance of
succeeding and may be utilized in bulk for dynamic campaigns.
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Additionally, they may be used to A/B test and determine the highest
performing creatives, allowing you to employ comparable creatives to
those that are successful for you.
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You might also like: Creative banner automation tools
AdCreative.ai- How does it work

11. ● Connect your Google, Facebook, and Instagram accounts to
AdCreative.ai.
● Add your logo to the ad creative by uploading it with a
transparent backdrop.
● Pick your colors. The system will automatically suggest three
colors using your logo as a guide.
● (Optionally) To allow the AdCreative.ai engine to learn from your
data, choose the ad account for the brand you are about to
develop.
● Select between square or story size (new sizes are coming).
● Make headlines and descriptions available.
● Choose or add a backdrop picture.
● Use their backdrop remover or provide an image of your goods
without a background.
● Create potential ad creatives.
● Ad creatives can be downloaded or, if desired, sent to the
associated ad accounts.
Features of AdCreative.ai
To improve conversion rates, save time, and expand their testing of
various ad styles, marketers may use AdCreative.ai to develop
creatives intelligently. Features consist of:
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Better conversion rates -
Clients of AdCreative.ai report up to 14 times higher conversion rates
compared to ads created without using data.
Their machine learning models, trained in artificial intelligence, are
learning new things daily to deliver modern creatives that convert
better.
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12. Using their unique AI, they produce branded solutions in hues and
styles that match well with the look of your company’s logo.
AdCreative.ai interfaces with Google, Facebook, ADYOUNEED, and
Zapier.
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Collaborative -
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Invite up to 25 individuals to AdCreative.ai, and they may all produce
creatives at once under the same account.
You may use the platform for seven days for free and then cancel
anytime!
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How much time is saved when compared to well-known design tools?
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You would understand how challenging it is to advertise your company
with an effective marketing campaign if you are the business owner
who must handle everything independently.
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The hardest part is making those ad images if you have little design
knowledge. Finding the correct message to connect with your
audience is likely the second-most challenging task.
If you own an online store, marketing each item might be difficult in
and of itself. You don’t have the time to make each advertisement
yourself!
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13. Therefore, you can consider outsourcing it to a marketing company.
So, give it some time and consider hiring a marketing firm now.
They have to deal with several people like you, who would naturally
expect a speedy turnaround, which makes their troubles worse.
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You don’t need to start from scratch manually, as Adcreative.ai creates
hundreds of ad creatives in seconds.
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It could take a while to work on multiple variations of your ad creative,
even using template-based sites like Canva.
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Are these artistic works pleasing to the eye?
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The display advertisements that catch our attention are also visually
appealing.
A well-made advertisement significantly raises our belief in a new item
or service.
We are ultimately persuaded to click on a design by its colors, forms,
images, fonts, white space, and overall visual harmony.
The critical question is whether AI can produce images satisfying to
the human eye.
If so, how does it accomplish this?
To decide if the planned creatives will be a success or failure, we must
now provide answers to these two crucial issues.‍

14. This tone or vibe is one of the numerous elements that make the final
ad creative.
I was surprised to hear that creativity may be objective when stripped
down to its most basic components. An insightful article on the subject
of whether or not artificial intelligence is capable of creative thought
may be found here.
Similar to this, your audience has to be able to connect with your
message as a whole. Your letter should reflect your company’s
personality and encourage the audience to buy your product or
service.
As a result, the platform uses a competent text generator to help
marketers produce the right content.
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The Most Vital Indicator of Your Ad Campaigns’ Success: How AI Is
Changing the Game?
You may use Creative Insights, a brand-new analytical tool, with
Adcreative.ai. Even though they all provide insights on every single
aspect, none of the leading platforms, including Facebook and
Google, can tell you precisely how your ad creatives worked in your
campaign, even though they all provide insights on every single
aspect.
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For all advertisers, determining whether their ad creatives were
remarkable enough would be a dream come true because, for the
most part, we prefer to give our creatives a highly emotional tone.
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15. More than 70% of all banner and display ads primarily rely on
creatives, and we have little to no information about how well they
work.
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Added Bonus: Social Posts

16. ‍
While you handle your customers’ social media profiles, most
marketing organizations do the same. Doing the occasional Father’s
Day post would grow old after a while. Why not let an AI develop it
rather than give your design staff something uninteresting?
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Additionally, interactions are the primary goal of the design of these
social media postings. So, be confident that your posts will receive
more engagement than average! You may now do just that, thanks to
a new feature from Adcreative.ai!
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It is a tremendously helpful tool and eliminates any uncertainty over
which designs would be more entertaining and exciting for your target
audience.
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Summing Up
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Adcreative.ai is a creative automation solution that can help small and
medium-sized businesses expand. It provides simple ways for larger,
more established agencies to manage customers from a single
platform and gives appealing insights not offered by well-known social
network ad managers.
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17. Originally published at https://www.adcreative.ai. Disclaimer: This
article contains affiliate links. If you choose to click through them, I will
receive a commission.