ThingWorx Studio Enables Creation of Fast, Scalable MR Experiences for HoloLens NEEDHAM, Mass. and ORLANDO – September 25, 2017 –– PTC (NASDAQ: PTC) today announced from Microsoft Ignite that it is working to create enterprise mixed reality (MR) experiences with Microsoft HoloLens. PTC and Microsoft will jointly work to help customers leverage the ThingWorx® Studio MR authoring and publishing tool as a preferred way to build hands-free MR experiences for HoloLens.

1. PTC to Accelerate Mixed Reality for Enterprises with Microsoft HoloLens
ThingWorx Studio Enables Creation of Fast, Scalable MR Experiences for HoloLens
NEEDHAM, Mass. and ORLANDO – September 25, 2017 –– PTC (NASDAQ: PTC) today
announced from Microsoft Ignite that it is working to create enterprise mixed reality (MR)
experiences with Microsoft HoloLens. PTC and Microsoft will jointly work to help customers
leverage the ThingWorx®
Studio MR authoring and publishing tool as a preferred way to build
hands-free MR experiences for HoloLens.
ThingWorx Studio, powered by Vuforia®
, offers HoloLens customers native support for building
and rapidly creating scalable mixed reality experiences. The ThingWorx Studio visual drag-and-
drop authoring environment, with built-in support for gestures and voice commands, enables users
to quickly and efficiently create immersiveHoloLens interactions without the need for skilled
programming or costly custom designers.
“The combination of ThingWorx Studio and HoloLens opens up tremendous opportunity for
industrial customers to create immersive ‘hands-free’ mixed reality experiences for a variety of
business-critical use cases, including for sales and marketing, manufacturing, and service, as well as
human resources and training,” said Terry Farrell, director of mixed reality marketing, Microsoft.
“The collaboration with PTC enables HoloLens customers to create these experiences faster and
more easily so that they can take advantage of this opportunity.”
The combination of ThingWorx Studio and HoloLens will be highlighted this week at Microsoft
Ignite in the PTC ThingWorx Studio booth located in the Central Square of the expo floor.
Attendees will be able to see how quickly and easily one can create mixed reality experiences in an
enterprise setting using ThingWorx Studio. The hands-on MR demonstrations will include a sales
and marketing use case showing how customers can view different product options in life-size
scale in front of them and a service use case showing how a field service technician can view the
steps to properly conduct a maintenance procedure directly on the machine needing repair,
“hands-free” with HoloLens.
“Manufacturers are faced with challenges when designing, building, operating, and servicing smart
connected products,” said Mike Campbell, executive vice president, ThingWorx Platform, PTC. “The
combination of ThingWorx Studio and HoloLens enables users in business settings to create mixed
reality experiences that can help support some of these challenges in an easier, faster, and more
cost-effective way. We are excited to be working with Microsoft to enable industrial customers to
gain a competitive advantagethrough the use of MR.”
Additional Resources
 ThingWorx Studio Free Trial Program
 ThingWorx Studio
 ThingWorx Platform

2.  Vuforia
 ABI Research: The Power of IoT Platforms for Building AR Applications
About PTC (NASDAQ: PTC)
PTC has the most robust Internet of Things technology in the world. In 1986 we revolutionized
digital 3D design, and in 1998 were first to market with Internet-based PLM. Now our leading IoT
and AR platform and field-proven solutions bring together the physical and digital worlds to
reinvent the way you create, operate, and service products. With PTC, global manufacturers and an
ecosystem of partners and developers can capitalize on the promise of the IoT today and drive the
future of innovation.
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Media contacts
PTC FleishmanHillard
Corporate Communications Sara Steindorf
Jack McAvoy 314-982-1725
781-370-6143 sara.steindorf@fleishman.com
jmcavoy@ptc.com