Augmented Reality Goes Primetime
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AR brings elements of the virtual world into our real world creating a high sensory experience in the things we see, hear, and feel. Audiences on social have shifted from the feed to the camera as the popularity with Snapchat and Instagram Stories proving that “stories as a format” is the new go-to for consumer engagement. AR is the only medium that allows a brand to be apart of that content creation process.
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3. Major acquisitions and partnerships were announced in 2017, including Verizon's acquisition of Yahoo, Cisco's purchase of AppDynamics, Apple's acquisition of Shazam, and Google and PayPal's digital wallet partnership.
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Augmented Reality Goes Primetime
- 1. 2020 VISION Augmented Reality Goes Primetime Allison Wood, Camera IQ Kyle Bunch, R/GA Ventures
- 3. Over 1 Billion Daily Active Camera Users 0 100 200 300 400 500 600 TikTok Snapchat Instagram Stories Facebook Stories
- 4. AR Experiences 70% Higher memory recall than pre-roll ads 40% better at focusing brand attention than pre-roll Up to Source: Neuroinsight (May 2018) Source: Magma (October 2018)
- 6. Advertisers have seen as high as a 50% reduction in cost per engagement.
- 7. Brands are seeing up to 30x engagement on AR experiences vs traditional social posts.
- 8. 1/5 of consumer sales are driven by social conversation. Source: Engagement Labs (Nov 2017)
- 9. What comes next? Predictions // Provocations for the Future
- 10. 2019 The brands who prioritize using AR to engage with audiences will win.
- 11. 2020 The camera will become the biggest driver of commerce growth.
- 12. 2020 and Beyond Spatial computing becomes the biggest shift in technology since the rise of mobile.
- 13. 2020 and Beyond Entirely new user behaviors create new businesses, jobs and myriad opportunities.
- 14. Thank you.