The document discusses emerging trends that will impact how people discover, interact with, choose, and buy products and services in 2019. It identifies 7 key trends: 1) Visual discovery and shopping will merge with advances in visual search and augmented reality; 2) Audio interfaces will become more prevalent through growth of voice assistants and hearables; 3) Personalization will be a major focus of brands using artificial intelligence; 4) Consumer awareness of data privacy issues will grow; 5) New frictionless purchasing behaviors will emerge through concepts like Amazon Go; 6) Brands will increasingly focus on social good and their positive impact; 7) User expectations of how fast brands can react will increase.
Digital Transformation agency MullenLowe Profero and their UK team take a look through the trends that will challenge brands and shape digital experiences in 2020.
We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Digital Transformation agency MullenLowe Profero and their UK team take a look through the trends that will challenge brands and shape digital experiences in 2020.
We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
Cloudy with a Chance of AI is back! This week we examine the adoption of artificial intelligence and machine learning in marketing, and how consumers are responding to these initiatives.
Join Andrew Van Aken, Senior Consultant at Ogilvy, for the latest on voice, chatbots and automated ad buying to uncover what the successes and disappointments are for each technology.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Key Digital Trends for 2017 By Marshall Manson & James Whatley @MarshallManson / @Whatleydude #OgilvyTrends2017. tThis document — the fourth annual edition — is made up of two parts: ! First a review and grading of their 2016 predictions, and second, a look ahead to what the future holds in 2017.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
The combination of a U.S. Presidential election and Summer Olympics are bound to make 2016 a singular and bounteous year for marketers and media. But it won’t be without its challenges—from ad blockers and hackers to health nuts and political zanies.
What else can marketers expect? CMO.com checks with industry insiders and other experts who uncovered 10 trends to look forward to in the year to come.
Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
Cloudy with a Chance of AI is back! This week we examine the adoption of artificial intelligence and machine learning in marketing, and how consumers are responding to these initiatives.
Join Andrew Van Aken, Senior Consultant at Ogilvy, for the latest on voice, chatbots and automated ad buying to uncover what the successes and disappointments are for each technology.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Key Digital Trends for 2017 By Marshall Manson & James Whatley @MarshallManson / @Whatleydude #OgilvyTrends2017. tThis document — the fourth annual edition — is made up of two parts: ! First a review and grading of their 2016 predictions, and second, a look ahead to what the future holds in 2017.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
The combination of a U.S. Presidential election and Summer Olympics are bound to make 2016 a singular and bounteous year for marketers and media. But it won’t be without its challenges—from ad blockers and hackers to health nuts and political zanies.
What else can marketers expect? CMO.com checks with industry insiders and other experts who uncovered 10 trends to look forward to in the year to come.
Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
From assistants everywhere to customer lifetime value to restoring trust, these are the technology, behaviour, and business trends that are exciting the rehab team this year.
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
Luckie & Company's Director of Digital Strategy Chris Zobel provides our annual look at digital trends for the new year, including advances in HTML5, cloud-based music and smartphone adoption.
AI in Mobile Apps empowers the evolution of mobile apps by making them intelligent pieces of software that can predict user behavior and make decisions. AI allows mobile apps to learn from data generated by the user. Mobile developers are adapting quickly to changing innovations. read more
According to the eMarketer analysis, millennials engage with voice assistants about twice as much as Generation Xers do on a monthly basis. and the difference is expected to increase in the next three years as this ever-evolving digital world will look for optimisation in every possible way. IOT App Development Company have contributed to the rising popularity of Voice technology by integrating it to unexpected sectors.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
From Epsilon Agency, 2020 marketing technology trends, focused on three main technology ecosystems - The Web,which digitzed information, Social Media, which digitized people, and The World, which is digitizing places and things.
We dive deep into those three categories, looking towards the past to predict the future.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
2. Good X tech
Hyper-responsive experiences
How people
discover and interact
How people
choose and buy
How brands
react to the world
Inspiration on tap
Audio goes AWOL
The intimate internet
The data race
Buying without barriers
Experience Transforming Trends 2019
2019 marks a shift in digital transformation. ‘Proper’ AI now permeates many leading brand experiences. We
move from solving individual consumer challenges to society wide issues, some of which have been caused by
tech. Community expectations on how fast brand experiences should react reach new heights.
We combined the views of our teams, distilled our research partners’ predictions, and correlated this with what
we’re seeing on leading brands’ roadmaps, to identify 7 areas we feel will make the biggest impact in how we
interact with digital experiences in 2019.
3. Inspiration on tap
From: functional ‘add to basket’ ecommerce
To: richer ways to discover and buy
2019 Tipping Point: Visual discovery & shopping merge
How people discover and interact
4. 2019 is a
watershed
moment for
visual search for
discovering and
buying products
By the end of 2018 eMarketer expects that 51.2
million Americans, or 15.5% of the population will
be using AR monthly. By 2020, that number is
anticipated to grow to 67.5 million.
5. Tipping point: visual discovery + shopping merge
Snapchat AR visual product
search with Amazon
Google lens arrives on iOS.
Launched in 2017 recognising
250,000 items it now recognises
1 billion items
AR is now accessible in text
chat interfaces like
Facebook’s Messenger
6. Adidas creates
a virtual store
environment in
a social lens
In December 2018, Adidas
launched a virtual store and try on
experience within Snapchat to
where the user can select and try
out their Ultraboost trainers.
Source: Engadget 2018
7. Easyjet
Look and Book
EasyJet allows users to find the
nearest flight and hotel in the
EasyJet app via an Instagram
image.
It is currently the highest rated
airline app in Europe, driven in
part by Look and Book
encouraging positive reviews.
8. NYX L’OREAL
Live streamed
assistants + AR
L’Oreal match their AR makeup
experience with live streamed
personal assistants.
As a result of embedding
augmented reality experiences in
its online shopping website and
app, L’Oreal saw a rise in e-
commerce sales to 9.5% of all sales
during the first half of 2018,
compared to 5% in 2015.
(Source Reuters 2018)
9. Amazon
Part Finder
“The Search
With No Name”
Amazon’s latest visual search tech
allows for people to order parts via
visual recognition, ideal for those
searches for items you’ve long
forgotten the name of.
10. Audio goes AWOL
From: experiences accessed through the
smartphone screen
To: experiences that mesh with your real-world
routine
2019 Tipping Point: audio leaves home with the rise
of ‘Hearables’
How people discover and interact
12. “Voice
interfaces” have
seen the largest
leap in interest
from 2018
Q. Which of the following emerging technologies do you expect to be most
important to you in 2019? YOY percentage point change in those selecting
each as important. Source: WARC Toolkit 2018
Restricted data
Please contact us for the full presentation
13. Lego Duplo
Stories
Using voice to
reach new
audiences
Lego created an Alexa skill that
provides audio instructions for
model building and tells
associated stories, enabling Lego
to help parents educate and
entertain their kids.
14. Voice assistant
speakers grow
and hearables*
emerge
The number of Alexa skills jumped
from 1,000 in mid-2016 to 21,000 in early
2018 to now more than 40,000. There
are 20,000 Alexa-compatible smart
home devices, a fivefold increase from
4,000 at the end of 2017. To date 100m
Alexa embedded devices have been
sold (Amazon 2019).
“By 2021, early adopter brands that
redesign their websites to support
visual and voice search will increase
digital commerce revenue by 30%.”
(Gartner 2018).
By 2022, 417 million
hearables are projected
to be in use, growing
50% annually until then,
(Juniper Research,
December 2018)
*Hearables: an ear-mounted device that supplies aural
content or information to the wearer that is either
generated by computations and data on the device
itself or by an attached app.
16. Sunglasses
with a
soundtrack
Bose Frames deliver an Audio-
Augmented Reality experience.
On sale in January 2019 for $199,
they’re equipped with a built-in
microphone, motion sensor, and
open-ear headphones to interact
with Siri and Google Assistant and
link to GPS to provide location-
aware experiences.
They weigh just 45 grams.
18. Walmart
patents Store
Listening to
improve service
Walmart has filed a patent to listen
to sounds in its stores.
The sound sensors can “capture
audio of conversations between
guests and an employee stationed
at the terminal,” the patent reads.
“The system can process the audio
of the conversation to determine
whether the employee stationed at
the terminal is greeting guests.”
Image Source: Verge, Fortune 2018
19. “Is that a
cough I hear?”
Alexa Health
With always-available voice,
brands are exploring more service
opportunities.
For example, by programming
Alexa’s speech recognition to
identify coughs and sniffles, then
use that information to upsell cold
medicine and chicken soup.
Source: Forrester 2018
20. The creepiness
factor is a big
barrier to
adoption of
digital
assistants
Trialled by the likes of IBM and
McDonalds, Soul Machines’ Digital
Humans are the usable but often
creepy face of AI, aka The ‘uncanny
valley’ problem.
21. AI assistants
breaks out of
chatbot
interfaces into
real world chat
Google Duplex demonstrates the
potential for moving AI chatbot
assistants.
Breaking through the ‘uncanny
valley’, audio powered chatbots
feel like a natural conversation.
22. Audio has advantages over visual-based AR
experiences to overcome the creepiness factor
Visual focused experiences Audio focused experiences
vs
AR Glasses
‘Digital Human’
Assistants
Audio ‘AR’
Enabled Glasses
Audio Virtual
Assistant
vs
23. Snips.ai
enables brands
to build their
own voice
services
without big
tech.
Using an interface similar to
Amazon's Alexa, Snips AI aims to
make our world simpler through
voice control.
All voice data is kept by the user
on device and not shared with the
brands that use the services.
24. The Intimate Internet
From: personalisation = your name on a product
To: smart personalised services
2019 Tipping Point: Personalisation is CMO’s biggest AI
investment in 2019
How people choose and buy
25. CMOs prioritise
AI as top
technology for
investment in
2019
Q. Which of the following emerging technologies do you expect to be most
important to you in 2019?
Source: WARC 2018
Restricted data
Please contact us for the full presentation
26. Within AI,
CMOs’ top
investment in
marketing is
personalisation
Q. In which aspects of your marketing are you using AI?
Source: WARC Toolkit 2018
Restricted data
Please contact us for the full presentation
27. People increasingly expect personalisation
from digital services
80%of consumers are
more likely to do
business with a
company if it offers
personalized
experiences.
91%of consumers are
more likely to shop
with brands that
recognize,
remember, and
provide them with
relevant offers and
recommendations.
Accenture Interactive, 2018 Personalization Pulse Check
Epsilon, online survey of 1000 consumers ages 18-64, 2017.
28. Uniqlo
personalises
sizing
Uniqlo is using a mixture of
purchase history, personal size
data and return data to create
smart size recommendations
based on what gets sent back.
They create size recommendations
then allow you to tailor the fit to
your liking.
29. Red Thread
uses
personalisation
to do away
with sizes
Mass tailoring of products
uniquely to you.
Using its tailoring algorithms,
manufacturing process and
designs, RedThread delivers
clothes direct to consumers within
one week of purchase.
All RedThread requires from the
user is a short fit quiz — and four
photos. Users receive their tailored
products within 7 days.
30. Google maps
launches ‘Your
Match’
Launched mid-2018, Google will now
not only tell you what’s nearby – but
how likely it is to suit you. Pre-set
preferences and previous reviews
are some of the inputs used to
create your score.
31. Masse.app
creates
personalised
trusted
communities
Masse aims to create an online
shopping environment in which
you can trust that all
recommendations are made by
people like you, without a sales or
marketing agenda.
They blend AI and people to
moderate the platform.
32. Netflix
personalised
visuals based
on taste
“We don’t have one product but
over a 100 million different
products with one for each of our
members with personalized
recommendations and
personalized visuals.”
Source: Netflix Tech Blog 2018
34. Johnnie Walker
My Edition
personalises
product to the
individual’s taste
Johnnie Walker My Edition uses
machine learning and proprietary
algorithms to match a taste profile
to one of a range of six new and
exclusive Johnnie Walker blends. It
allows people to explore flavour in a
fresh and engaging way not
offered elsewhere.
35. The Data Race
From: hitting the GDPR deadline
To: services designed for people's privacy agenda
2019 Tipping Point: Snowballing consumer awareness of data
and privacy issues
How people choose and buy
36. Growth, Data
and Trust lead
CMO challenges
for 2019
Source: WARC Toolkit 2019
Restricted data
Please contact us for the full presentation
37. Retail
Surveillance:
China Social
Credit
To encourage a culture of sincerity,
China’s social credit system links into
e-commerce giants like Alibaba via
the Sesame program. Certain
behaviours - like buying diapers - up
citizen’s social credit scores, whereas
others like excessive time on video
games lower it.
From preferred school choice to
travel options, the credit system has
already been used to block 9 million
people with "low scores" from
purchasing domestic flights.
Image source: Wired 2018
38. With big data comes big responsibility
Imperial College researchers
estimate Digital Assistant Data
could predict a couples’
likeliness to break up with 75%
accuracy
In 2018 Taylor Swift concert
goers were secretly
subjected to facial
recognition screening to
filter for known stalkers
Rise of VPN use and encrypted chat in
western society
(Chart shows number of Telegram
users worldwide Source: Statista 2018)
39. “The first 3 companies to a billion
users (Yahoo, Google, Facebook)
made money from your privacy,
the next 3 will be about
protecting that privacy”.
David Gorodyansky
40. “From ‘don’t be evil’
to ‘can’t be evil’ ”
Ali Yahya on decentralisation
43. Tim Berners-Lee + Inrupt. Your personal data all under
your control, moving power away from big tech
44. Buying without barriers
From: old school checkouts and buy buttons
To: frictionless behaviours hitting stores
2019 Tipping Point: Amazon Go and Amazon Wardrobe take
new purchase behaviours into mainstream high streets
How people choose and buy
45. Amazon Prime
Wardrobe
Rolled out in the UK in winter 2018,
Amazon Wardrobe brings “try
before you buy” shopping to
fashion. Customers can order up to
8 items with no upfront cost, only
paying for those they don’t return.
46. H&M invests £15m in Klarna, opening up low
friction credit to more audiences
47. Amazon Go roll
out smart
stores in the UK
Amazon is planning a UK launch of
Amazon Go in London’s Oxford
Street in 2019.
Amazon is aiming to open 3,000
Amazon Go stores in the US by 2021.
48. Microsoft &
Kroger launch
their own US
pilot
The brands are partnering to pilot a
connected store experience, with a
view to developing a ‘Retail As A
Service’ (RaaS) offering.
Digital shelves will enable hyper-
targeted ads, leveraging personal
data and in-store video analytics.
At it’s simplest, it might mean
flashing up a certain icon once
you’re in an aisle, to flag a product
that’s on your shopping list
49. Ping An’s
Good Doctor
‘1 Minute
Clinics’
Ping An are trialling unmanned
clinics with smart medicine
cabinets.
The AI diagnosis tool covers 2000
commonly seen diseases and can
automatically dispense from a
range of 100 medicines.
China based Ping An is the largest
mobile/AI Health tech company in
the world with 228m registered
users.
50. Good X Tech
From: frictionless experiences for individuals with good as
an afterthought
To: experiences with a positive social impact
Tipping Point: Living in a post ‘Delete Facebook’ world
How brands react to the world
51. People care about purpose and a brand’s impact
on society
66% of consumers
say it’s important
for brands to take
public stands on
social and political
issues.
79% of
respondents said
they’re more loyal
to purpose brands,
and 73% said they
would defend
them.
64% of consumers
around the world
now buy on belief,
a remarkable
increase of 13
points since 2017.
Sprout Social, 2018
Cone and Porter Novelli
& M/A/R/C Research,
2018
Edelman, 2018
52.
53.
54. Big tech’s negative impact on society was felt in 2018,
from fake news to privacy and election fraud
55. People adopt
detox and
digital
wellbeing
“The heaviest smartphone users
are the most depressed, anxious
and lonely.”
Gen Z and millennials are ahead in
making a conscious effort to
decrease time spent on social
media, with 58% of each cohort
admitting to have done so.
(Source Global Web Index 2018)
57. Barclays and
Monzo address
gambling and
alcohol
addiction
Monzo have taken the initiative to
provide those with gambling
addictions an opportunity to block all
gambling spending from their
account.
Barclays followed with similar
functionality, which could also be
applied to other services like bars and
restaurants serving alcoholic drinks.
58. Financial Times
She Said,
He Said
Going into 2018, only 21% of experts
quoted in FT articles were women
Through the use of AI tool ‘She Said,
He Said’ this year the proportion of
female opinion writers in the FT has
increased from 21% to 30%. The tool
tracks not just gender diversity but
ethnicity and geographical location
of contributors.
59. Blockchain is used to transform trust and
transparency in supply networks
De Beers - Diamond Sourcing Fishing industry - legality and sustainability
60.
61. Blockchain for
journalism
Po.et + Civil.co
Blockchain introduces two
fundamentally new concepts for
journalism: self-governance and
permanent archiving.
Po.et is building an open, universal
ledger that records immutable and
timestamped information about
your creative content.
Civil aims to enable fair and trusted
journalism. Civil is owned and
operated by the news organizations
and the readers they serve using
CVL tokens.
62. Hyper-responsive
experiences
From: agile development cycles
To: experiences that react fast to community need
2019 Tipping Point: Heightened expectations of how brands
react to user communities
How brands react to the world
63. In 2018 the
cultural
expectation of
responsiveness
increased
In May 2018 Starbucks shut down 8,000 stores
in North America for a day to train
approximately 175,000 employees about racial
sensitivity following an incident earlier in the
month where two African-American men were
arrested for waiting for a colleague without
ordering.
“I take it very personally, as everyone in our
company does, and we’re committed to
making it right. It will cost millions of dollars,
but I’ve always viewed this and things like this
as not an expense, but an investment in our
people and our company. And we’re better
than this.” Howard Schultz, CEO Starbucks.
64. People are
intolerant of
brands who
react slowly to
experience
issues
UK Bank TSB experienced weeks of
issues following a systems upgrade.
It locked out nearly 2 million customers
and cost the bank £176.4m in customer
compensation, foregone income,
waived fees and fixing the system’s
defects.
Source: TSB 2018, Independent 2018
65. From ‘Agile in tech’
To ‘organisational agility’
To
Organisational agility
“31% of organizations that qualify
themselves as highly agile have
increased revenue by 20% or more.
only 1% of organizations that categorize
themselves as having ‘average agility’
increased revenue by 20% of more”
Source: Forbes 2018
From
Agile in Tech
“Almost three-quarters (71%) of
organizations report using agile
approaches sometimes, often, or
always.”
Source: Project Management Institute, 2017
66. Choosy: from
“celeb look” to
your door in 7
days using AI
AI driven clothes brand Choosy
makes Instagram #OOTD easy.
Solving a common retail problem
of speed and stock (H&M reported
they have $4bn in unsold stock in
2018), Choosy offer twice-weekly
collections of 5 items, each derived
from an algorithm that
determines the hottest trends on
Instagram that day. Its’ products
are available for only a few days,
and items are only made when
there is enough customer interest.
67. Tesla took just 5
days to improve
brakes
The Tesla Model 3 was the best-
selling sedan in the US in 2018. Safety
has always been core to the Tesla
brand, however in May this year a
Consumer Reports test (the US
equivalent of Which?) found issues
with the claimed stopping distance
of the Model 3. However, in a marked
difference to most car
manufacturers, who would have to
recall the model to deal with this
type of problem, Tesla swiftly
updated the cars with an over-the-air
patch which reduced braking
distance by 20ft. And managed to do
this in just five days.
68. Epic Games
updates Fornite
every 2 weeks,
reinvents it’s
seasons every
2 months
EPIC Games hit of 2018 Fortnite Battle
Royale’s key to success was keeping the
experience fresh with new releases and
challenges each week, so there was always
something new to discover even for the
game’s most dedicated players.
There are now 200 million Fortnite players,
and the game broke records with over 8
million simultaneous players
69. Gordon’s Gin
builds real-
time relevance
with
#YayDelay
Only 86% of British trains ran on
time In 2018, the lowest proportion
for more than a decade.
Using an algorithm that took train
delay data and sentiment within
social media, Gordons Gin reacted
by offering frustrated commuters
a chance to step back and relax
with a free gin + tonic.
70. Good X tech
What brands should do: Mindful innovation -
go beyond fixing customer experiences to
making an impact on society using digital
tech.
Hyper-responsive experiences
What brands should do: Bake analytics and
community driven change into experiences
How people
discover and interact
How people
choose and buy
How brands
react to the world
Inspiration on tap
What brands should do: Create experiences
that link unmet discovery needs with fast
fulfilment
Audio goes AWOL
What brands should do: look for
opportunities to use audio on the move
and more human ways of interacting with
services
The intimate internet
What brands should do: Personalise services to
build a strong value exchange for users’ data.
The data race
What brands should do: Offer value for services that
demand user data; adopt privacy by design.
Buying without barriers
What brands should do: Investigate new ownership
models and frictionless purchase options
Experience Transforming Trends 2019