Article 1 A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS Dr...Dr UMA K
Dr. UMA. K
Assistant Professor in Commerce
Reference: UMA K (2017) “A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS”, (IJMSRR) International Journal of Management and Social Science Research Review, Peer Reviewed & Indexed Journal, Impact Factor: 4. 695, E- ISSN - 2349-6746, ISSN -2349-6738, Vol-1, Issue – 37, Page No 112-118.
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
Article 1 A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS Dr...Dr UMA K
Dr. UMA. K
Assistant Professor in Commerce
Reference: UMA K (2017) “A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS”, (IJMSRR) International Journal of Management and Social Science Research Review, Peer Reviewed & Indexed Journal, Impact Factor: 4. 695, E- ISSN - 2349-6746, ISSN -2349-6738, Vol-1, Issue – 37, Page No 112-118.
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
With the rise of the Internet, online travel agencies has been one of the most dramatic examples of the digital transformation.
This survey was made in order to better understand the online booking behaviors of Vietnamese people.
This survey was conducted among 319 respondents who use online for booking hotels, transportation or package for travelling.
The survey was conducted in June 2021.
A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
The Impact of Social Media Marketing on Consumer Behavior: A Comparative StudyAdityaKumar565318
The dissertation project titled "The Impact of Social Media Marketing on Consumer Behavior" aims to investigate the influence of social media marketing strategies on consumer behavior. The project utilizes both quantitative and qualitative research methods to gain comprehensive insights into this dynamic field.
The project begins with an introduction that provides an overview of social media marketing and its growing significance in the digital landscape. It highlights the evolution of social media platforms and their impact on marketing practices. The research problem is defined, focusing on the need to understand how social media marketing affects consumer behavior in order to develop effective marketing strategies.
The research objectives of the project are then outlined, which include examining the relationship between social media marketing and consumer attitudes, perceptions, and purchase decisions. The project also aims to explore the role of various elements within social media marketing, such as influencer endorsements, user-generated content, and direct consumer engagement.
The methodology section explains the research approach and data collection methods employed in the project. It includes survey questionnaires and interviews conducted with a sample of participants to gather both quantitative and qualitative data. The data analysis techniques used in the project are also described.
The findings of the project indicate that social media marketing predominantly has a positive impact on consumer behavior. Participants expressed positive perceptions towards social media marketing efforts, highlighting their influence on attitudes, perceptions, and purchase decisions. The project also identified the importance of factors such as influencer endorsements and direct consumer engagement in shaping consumer behavior.
Based on the research outcomes, the project concludes that social media marketing plays a significant role in connecting with consumers, influencing their behavior, and building strong brand-consumer relationships. The project provides practical implications for businesses to leverage social media platforms effectively in order to drive consumer engagement, loyalty, and purchase behavior.
Overall, this dissertation project contributes to the existing knowledge on the impact of social media marketing on consumer behavior. It underscores the importance of understanding consumer attitudes and preferences in order to develop targeted and engaging social media marketing strategies that align with consumer needs and interests.
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
34% receives the calls even while movies are on cinema…!? We looked into the real of Vietnamese watching movie behavious.
-20’s go to cinema most often among the age groups.
-As the way to check the latest movie information, friends, web/FB are common in general while 30’s have strong preference in Film forums.
-Facebook is the common website for getting movie information for 10’/20’s, while 30’s rely on 123phim.vn/.
-Lotte Cinema is the common choice for 10’s while 30’s choose Galaxy Cinema.
-More than 80% buy food / snacks when going to see movies.
-34% receives calls even when watching movies.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
With the rise of the Internet, online travel agencies has been one of the most dramatic examples of the digital transformation.
This survey was made in order to better understand the online booking behaviors of Vietnamese people.
This survey was conducted among 319 respondents who use online for booking hotels, transportation or package for travelling.
The survey was conducted in June 2021.
A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
The Impact of Social Media Marketing on Consumer Behavior: A Comparative StudyAdityaKumar565318
The dissertation project titled "The Impact of Social Media Marketing on Consumer Behavior" aims to investigate the influence of social media marketing strategies on consumer behavior. The project utilizes both quantitative and qualitative research methods to gain comprehensive insights into this dynamic field.
The project begins with an introduction that provides an overview of social media marketing and its growing significance in the digital landscape. It highlights the evolution of social media platforms and their impact on marketing practices. The research problem is defined, focusing on the need to understand how social media marketing affects consumer behavior in order to develop effective marketing strategies.
The research objectives of the project are then outlined, which include examining the relationship between social media marketing and consumer attitudes, perceptions, and purchase decisions. The project also aims to explore the role of various elements within social media marketing, such as influencer endorsements, user-generated content, and direct consumer engagement.
The methodology section explains the research approach and data collection methods employed in the project. It includes survey questionnaires and interviews conducted with a sample of participants to gather both quantitative and qualitative data. The data analysis techniques used in the project are also described.
The findings of the project indicate that social media marketing predominantly has a positive impact on consumer behavior. Participants expressed positive perceptions towards social media marketing efforts, highlighting their influence on attitudes, perceptions, and purchase decisions. The project also identified the importance of factors such as influencer endorsements and direct consumer engagement in shaping consumer behavior.
Based on the research outcomes, the project concludes that social media marketing plays a significant role in connecting with consumers, influencing their behavior, and building strong brand-consumer relationships. The project provides practical implications for businesses to leverage social media platforms effectively in order to drive consumer engagement, loyalty, and purchase behavior.
Overall, this dissertation project contributes to the existing knowledge on the impact of social media marketing on consumer behavior. It underscores the importance of understanding consumer attitudes and preferences in order to develop targeted and engaging social media marketing strategies that align with consumer needs and interests.
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
34% receives the calls even while movies are on cinema…!? We looked into the real of Vietnamese watching movie behavious.
-20’s go to cinema most often among the age groups.
-As the way to check the latest movie information, friends, web/FB are common in general while 30’s have strong preference in Film forums.
-Facebook is the common website for getting movie information for 10’/20’s, while 30’s rely on 123phim.vn/.
-Lotte Cinema is the common choice for 10’s while 30’s choose Galaxy Cinema.
-More than 80% buy food / snacks when going to see movies.
-34% receives calls even when watching movies.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
From Epsilon Agency, 2020 marketing technology trends, focused on three main technology ecosystems - The Web,which digitzed information, Social Media, which digitized people, and The World, which is digitizing places and things.
We dive deep into those three categories, looking towards the past to predict the future.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
Advanced Digital Marketing Training Institute in Ongole | Hyderabad | Bangalorehariharish9177
Godigital Academy, is the one the Digital Marketing Training Institute in Ongole, Andhra Pradesh, who maintains the quality of training at very high level.
Using artificial intelligence in travel, tourism and hospitality industryAtalbihari Baddar
Artificial Intelligence (AI) is a buzzword for recent years and it has impacted many business sectors including banking, agriculture, manufacturing and retail, many sectors have benefited by Artificial Intelligence.
AI, Machine Learning and Data Science are already defining the way we travel now and how we will travel in the future.
All depends on us to understand the power of this genie and use it in more innovative ways to give optimum customer experience, efficient service delivery and increased profits and revenues!
"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
This is a presentation delivered by Katie King at the UKInbound tourism conference, on "How can marketing professionals adapt to survive & thrive in a world of AI?"
https://www.ukinbound.org/events/tourism-marketing-in-a-digital-age-seminar/
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxSudhakararaoDevanabo1
Godigital Academy, is the one the Digital Marketing Training Institute with 100% Job Placement Guarantee in Ongole, Andhra Pradesh, who maintains the quality of training at very high level with 100% Job Placement Guarantee.
Meta Keyword: 100% Job Placement Guarantee Course | Godigital Academy
Similar to Hotel and Travel Digital Marketing Trends 2020 (20)
המגמות הדיגיטליות בשירותים הפיננסיים ב-2019 מראות איך מוסדות פיננסיים מאמצים טכנולוגיות ביג-דאטה ו-AI כדי להציע ללקוחות שירות טוב יותר ולספק את דרישותיהם בכל מקום
למרות שרבות מהטכנולוגיות הללו אינן חדשות, הן שולטות באופן שבו המגזר הפיננסי פועל וגדל במהלך 2019. הוסיפו אותן לחבילה הקיימת של פלטפורמות וטכנולוגיות שכבר מתפתחות או מוחלפות בפתרונות חדשים ומתוחכמים יותר המבוססים על AI ועל מכונות למידה ממוחשבת.
מעבר לטכנולוגיה, כל המגמות של השנה ממוקדות בלקוח - השימוש ב-AI ובצ'טבוטים, בארנקים אלקטרוניים, בביג דאטה ובבנקאות פתוחה - נועדו כולם לשפר את השירותים ולהפוך אותם לפרסונליים יותר ויותר, על מנת לספק את דרישות הלקוחות וציפיותיהם.
ככל שהטכנולוגיות ימשיכו להתפתח, המגמות של השנה יחליפו אסטרטגיות מיושנות יותר, ויובילו בסופו של דבר לפתרונות מתקדמים יותר לצרכן המודרני.
In 2019, financial institutions are getting more and more comfortable with digital technologies, digitizing processes, embracing big data and AI, and adopting new delivery methods beyond mobile to satisfy customer demand.
Although many of these technologies are not new, they dominate how the financial sector operates and grows in 2019. Add them to an already existing suite of platforms and technologies that either evolve or are replaced with new, more sophisticated solutions based on AI and machine learning. Beyond tech, all the trends of the year are customer-centric – the use of AI and chatbots, e-wallets, big data, and open banking are all meant to improve and personalize services to satisfy customer demands and expectations. As technologies continue to evolve, the trends of the year will replace outdated strategies and eventually lead to even more progressive solutions for the modern consumer
הצורך בחללי עבודה משותפים (coworking) גדל במהירות בכל רחבי העולם, ומעניקים יתרונות רבים הן לעובדים והן לעסקים ולחברות מכל סוג. במחקר זה נמנה את הגורמים המניעים את מהפכת חללי העבודה המשותפים ואת המגמות והחידושים הבולטים בשנת 2019
The coworking spaces revolution is driven by the need for affordable and flexible workspace that benefit both businesses and employees. Carmelon Digital Marketing research reveals the latest trends.
Employees thrive in coworking spaces and businesses enjoy a wealth of benefits too. Are coworking spaces a fad or a necessity
המחקר המעמיק שערכנו בנושא מגמות וחידושים במסחר האלקטרוני לשנת 2018 מציע תובנות מרתקות על המגמות החשובות ביותר בשנה הקרובה, כשעיקר המסקנות שעולות ממנה הוא שמסע הרכישה האלקטרוני הוא עניין מורכב, שיכול להתרחב גם מחוץ לגבולות הרשת, בצורת קניות בחנויות פיזיות. במקרה זה, התקשורת הרב-ערוצית היא אסטרטגיה חיונית מאוד, בהיותה מעודדת אינטראקציה בין הקמעונאים לקונים בכל הערוצים - מחזית החנות ועד למכשירים חכמים, מחשבים נייחים, מיילים, מוקדים טלפוניים, יישומים חכמים, ואפילו טלוויזיות חכמות.
בנוסף, המודל הסיני של מסחר אלקטרוני הוא דוגמה רבת עוצמה למה שניתן להשיג עם שילוב מדוייק בין מיתוג-מובייל-לקוח. סין מהווה דוגמה מרשימה גם לאופן שבו שימוש בביג דאטה וב- AIיכול להגביר את המכירות וההכנסות
The e-commerce purchase journey is complex, and it can expand offline. Here, omnichannel is the only strategy that makes sense as it fosters interaction between retailers and shoppers across all channels, from storefronts to smart devices and desktops, through emails, call centers, smartphone applications, and even smart TVs.
The Chinese e-commerce model is a powerful example of what is possible to achieve with the right mobile-branding-customer service combination. China also serves as an example of how using big data and AI can boost sales and revenues.
תהליך מכירת ורכישת רכב בדיגיטל, עובר בימים אלו מהפכה של ממש. לא עוד נתיב רכישה מסורתי של יצרן-סוחר-קונה, אלא התמקדות במובייל, באפליקציות ייעודיות, במדיה החברתית, ובקרוב גם שימוש בטכנולוגיות מציאות וירטואלית, מכוניות מחוברות ותקשורת רב-ערוצית בין רכבים
מחקר זה יבחן את המגמות הדיגיטליות של היום, יזהה מה הצרכנים רוצים, מה הוא מסע הרכישה שלהם, מה הם הערוצים הדיגיטליים העיקריים לצרכי מחקר, מידע ונתונים אחרים שיכולים לעזור למוכרים לזהות במהירות את הקהל שלהם ולהתחרות בשוק הרכב עם הכלים המדוייקים והאסטרטגיות הנכונות.
חלק ממגמות השיווק הדיגיטלי למלונות בשנת ב-2018 מתפתחות בקצב מהיר וייכנסו בקרוב לשימוש, בעוד שאחרות - כמו הקדימות הניתנת בתוצאות החיפוש לאתרים מותאמים למובייל (mobile-first) - הן כבר מציאות קיימת שאי אפשר להתעלם ממנה. אז במה צריך להתמקד? השנה, יותר מתמיד, המגמות המרכזיות בשיווק דיגיטלי למלונות מתמקדות בשגרירים החשובים ביותר של המלון שלכם: האורחים. אסטרטגיה שיווקית טובה ורלוונטית תבטיח שהאורחים שלכם ולקוחות פוטנציאליים נוספים יהיו מרוצים ושמחים.
הצלחתם של מנועי meta-search אינה מפתיעה: הם מאפשרים לצרכנים לחפש את העסקה הטובה ביותר בזמן קצר, באמצעות קיבוץ של מלונות, טיסות ושירותים נוספים באתר אחד. כך, הם מאפשרים לצרכנים לחסוך זמן וטרחה. האתרים כבר מזמן אינם מסתפקים בהצעת השוואת מחירים בלבד; והם מנסים לייצר ערך לצרכן – ומכירות עבורם – באמצעות תוכן, חוות דעת, התאמה אישית ושירות, כדי להתמודד עם מתחרים חדשים במעלה משפך המכירות.
Meta-search engines provide consumers a time-saving solution for searching for the best deal, through aggregation of multiple hotel, flight and other travel sources into one website. With new competitors leveraging data at the top of the funnel, meta-search engines turn to new services and monetization strategies.
Mobile First it is.
ההשקעה במובייל מחויבת המציאות. חווית המובייל אינה תרגום של חווית הדיגיטל הכללית שבאה לידי ביטוי בדסקטופ, אלא היא נשענת יותר על מידיות ולוקליזציה. יצירת חווית מובייל דורשת שימוש בפיצ'רים של הטלפון הנייד (כגון מצלמה), ומאפשרת לייצר קרבה, פרסונליזציה ונאמנות.
A “Mobile First” strategy is more important than ever. It requires more than merely transferring a general e-commerce experience into a mobile format as it is more instant and local, and it enables leveraging of the mobile device’s features, such as the camera. Proximity, personalization and loyalty are the three key themes for mobile in 2018.
החסם הגדול בשוק המסחר האלקטרוני, הלא הוא אפקט המיידיות של קבלת המוצרים שהזמנת, הולך ונעלם עקב תחכום גובר בשוק המשלוחים והלוגיסטיקה, והוא מפנה את המקום לאתגר ה"התנסות וההרגשה" של המוצרים טרם הקניה. שתי הסיבות הללו הן אולי ההסבר הפשוט ביותר לעלייתה של הקמעונאות חוצת-הערוצים, בה אונליין, מובייל, סושיאל, וחנויות פיזיות, כולם מתמזגים זה בזה לכדי חויית קניה שקופה ורציפה אחת, כאשר כל ערוץ ממנף את יכולותיו התחרותיות – ותומך, בו זמנית, בערוצים האחרים.
המסחר האלקטרוני איננו – ולא היה מעולם – רק "ערוץ מכירות", ובשנים האחרונות, חברות החלו להפנים זאת. "אל תחשבו על המסחר האלקטרוני כערוץ. זו דרכם של צרכנים לברר, לרכוש, לחוות מותגים, ואז, בסופו של דבר, לקבל אותם", אומר סנדי דגלאס, סמנכ"ל בכיר, קוקה-קולה צפון אמריקה.
ואכן, המסחר האלקטרוני הוא רכיב של קמעונאות חוצת-ערוצים. שחקנים פיזיים מבססים את נוכחותם הדיגיטלית, ומתחרים דיגיטליים מבססים נוכחות פיזית. הדבר בא לידי ביטוי בפעילות אינטנסיבית של מיזוגים ורכישות, כאשר הדוגמאות הבולטות הן רכישת הקמעונאית הפיזית Whole Foods Market ע"י Amazon, ורכישת Jet.com ע"י Walmart. יותר ויותר קמעונאים משתמשים בחנויות כאולמות תצוגה, התומכים בצורך של הקונים לגעת, לנסות ולמדוד לפני הרכישה המקוונת.
חברה שמעוניינת להצליח במסחר אלקטרוני תמנף ערוצים פיזיים ודיגיטליים כאחד, על מנת לספק חויית קניה שקופה ורציפה. חברה כזו תציע את "המחיר הטוב ביותר" תוך שימוש בטקטיקות כמו מינויים, קופונים, cashback, או נאמנות, ותציג את חוות הדעת של הלקוחות על פני הערוצים השונים. כמו כן, היא תציע משלוח חינם / מהיר / באיסוף עצמי.
הבנה של מסחר במדיה החברתית ובמובייל, שילוב בוטים ואינטליגנציה מלאכותית לתוך אלה, ופרסונליזציה, יסייעו לקמעונאיות לייצר יתרון תחרותי ויהפכו עם הזמן לגדר חובה.
אך יותר מכל, יש לזכור כי מסע הקניה אינו מורכב מערוצים; אלא, הלקוחות מעוניינים בחוויית קניה רצופה, למדוד ולנסות פריט בחנות ולרכוש אונליין, להשתמש במציאות מדומה ו/או רבודה, לקבל מידע על המוצר ולאסוף אותו מהחנות, ועוד.
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
אמאזון עשויה להיות ״משבשת התעשיות״ הגדולה של העשור האחרון, והיא ממציאה מחדש תעשיות באמצעות מסחר אלקטרוני, תוך שהיא שומרת על מיקוד אסטרטגי בלקוחותיה. דו״ח זה בוחן חלק מהטקטיקות בהן משתמשת אמאזון בתעשיות השונות.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
חדירת הטכנולוגיה משפיעה על מצב השירותים הפיננסיים באופנים שונים:
• כלכלה שיתופית - מונעת על-ידי רשתות חברתיות
• התנהגות 'על הדרך' – מונעת מאורח חיים אינטנסיבי והצמיחה של טכנולוגיית המובייל
• החיפוש אחר נוחות –מונע מחיבוריות ("האינטרנט של הדברים" וטכנולוגיה לבישה)
ישנה צמיחה בזמן המושקע בשימוש במדיה חברתית בקרב משתמשי אינטרנט בעולם, אשר גורמת להגברת השיתוף והתנהגויות 'Peer to Peer' אשר יוצרות את כלכלת השיתוף.
בנוסף, שיעור חדירת המובייל העולמי מוסיף לצמוח וכתוצאה מכך נולדים פתרונות פיננסיים 'על הדרך' / מובייל. צמיחה בשיעור החדירה של טכנולוגיה לבישה מייצרת לחברות הזדמנויות נוספות.
בנוגע לאימוץ בנקאות אונליין ומובייל כיום, מדינות סקנדינביה מובילות עם שיעור חדירה של למעלה מ-80% של בנקאות אונליין. במדינות האיחוד האירופי, שיעור החדירה עומד על 49% ובמדינות אחרות, בהן ארה"ב, שיעור החדירה הינו מעל 50%.
אנו צופים כי שירותים פיננסיים במובייל יצמחו בשיעור מהיר יותר, כתוצאה מהצמיחה בפתרונות המוצעים באמצעות המובייל וכתוצאה מדרישה של אוכלוסיות צעירות יותר לפתרונות נוחים במיוחד. לפי Federal Reserve, בארה"ב, שיעור השימוש בבנקאות מובייל מוסיף לעלות אך עד כה טרם הגיע לשיעור של בנקאות אונליין, כאשר 43% מכלל בעלי הטלפונים הניידים ו-53% מבעלי הטלפונים החכמים המחזיקים בחשבון בנק, השתמשו בבנקאות מובייל בשנה שקדמה לסקר, בהשוואה ל-71% שהשתמשו בבנקאות מקוונת באמצעות מחשב שולחני, מחשב נייד או טאבלט באותה התקופה.
כיצד להשתמש בדיגיטל כדי לייצר צמיחה?
• בניית אמון באמצעות קשר אישי (תוך שימוש בפלטפורמות חברתיות), בעלות / מומחיות תוכן (שימוש בבלוגים, אתרי מיקרו וכו') וזיהוי נישות באמצעות שקיפות.
• הצעת נוחות. בזמן / במקום (שימוש במכשירים ניידים). שירות עצמי (שימוש במובייל, אונליין וטאבלט).
• הצעת פרסונליזציה. כלי אונליין / מובייל הניתנים להתאמה אישית, תצוגה ספציפית למכשיר (כמו
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
נכון להיום, ישנם 2.8 מיליארד משתמשים במדיה החברתית (עליה של 21% משנה שעברה), שהם 37% מאוכלוסיית העולם. זאת בהשוואה ל-3.8 מיליארד אנשים, או 50% מאוכלוסיית העולם, שיש להם גישה לאינטרנט (מקור: GlobalWebIndex).
ב-2016, מדיה חברתית חוותה מספר שינויים שמשווקים צריכים לשים לב אליהם. השינוי המרכזי הראשון נוגע למגוון הרחב מתמיד של פלטפורמות מדיה חברתית, ולעלייתן של אפליקציות המסרים המיידיים. השינוי השני הנו שינויים בשימוש במובייל ובוידאו. השינוי השלישי – המהותי – הוא האינטגרציה של תכונות מדיה חברתית באתרי מסחר אונליין ובאתרי תוכן, או פיתוח ה"ליבה החברתית" באתרים.
העליה בחדירת המובייל ובשימוש בו הביאה לכך שאפליקציות מסרים מיידיים הנן חשובות מתמיד. ב-2016, 27% מהאוכלוסיה השתמשו במדיה החברתית מהמובייל – 1.97 מיליארד אנשים. ב-2017, 34% מאוכלוסיית העולם, או 2.55 מיליארד אנשים, השתמשו במדיה חברתית מהטלפונים הסלולריים שלהם – עלייה של 30% לעומת השנה הקודמת. אפליקציות מסרים מיידיים הנן פופולאריות במיוחד בקרב צעירים; סנאפצ'ט היא המובילה בקרב בני 12 עד 24.
בעקבות אפליקציות טרנדיות כמו סנאפצ'ט, פלטפורמות אחרות מאמצות טקטיקות של "סיפורים" ושל זמינות מוגבלת. פייסבוק היא אחת החברות שהגיבו לסנאפצ'ט באופן הנרחב ביותר, עם Stories של Instagram שבבעלותה, ועם האפשרות לשתף לזמן מוגבל תמונות וסרטונים דרך אפליקציית מסנג'ר שלה.
מהפכת המובייל אינה מוגבלת לטלפונים ולטבלטים: טכנולוגיה לבישה חודרת לתחום המדיה החברתית, משני כיוונים: מחד, פלטפורמות מדיה חברתית משיקות מכשירים מחוברים המיועדים להעלות תוכן לפלטפורמה (למשל, המשקפיים החכמים של Snap); מאידך, חברות טכנולוגיה לבישה כמו Nike, Fitbit משלבות רישות חברתי אך ללא פוקוס מיוחד על הנושא נכון להיום.
מגמת צריכת והעלאת הוידאו בולטת מתמיד. לאחר טרנד ה-360 מעלות, שנשלט על ידי YouTube של גוגל, ישנה צמיחה בטרנד הוידאו ה"לייב", אותו מובילה פייסבוק. החברה מקדמת את הוידאו "לייב" בין היתר באמצעות כפתור בולט באפליקציה שלה לוידאו מסוג זה. מעבר לתוכן, וידאו עשוי להוות את מנוע הצמיחה של המסחר באמצעות מדיה חברתית – שכן צרכנים מדווחים כבר היום על ההשפעה הרבה שיש לוידאו בו צפו במדיה החברתית, על החלטות הקניה שלהם.
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Hotel and Travel Digital Marketing Trends 2020
1. Hotel & Travel Digital
Marketing Trends 2020
Carmelon Digital Marketing | January 2020
2. Introduction
Every year brings innovative trends in every field and the hotel
and travel niches must keep up like all other industries, especially
considering that digital marketing must adapt to new technologies
and consumer trends too.
At the beginning of 2020, the trends reveal clear industry
tendencies with data that can help marketers plan strategies to
satisfy consumers in the future.
3. Mobile-first sites
Because customers favor brand websites and they use mobile
devices to book, the defining hotel trend of the year is mobile-first.
Out of 148.3 million travel bookings on average every year, 65% of
same-day hotel bookings are made via smartphone devices according
to EventForte. 65.4% of these bookings happen straight on brand
websites and 19.5% via OTA and other merchant sites.
Starting July 1, 2019, Google enabled mobile-first indexing by default
for all new websites since the majority of users access Google Search
with a mobile device. Therefore, it is also clear that Google favors
mobile websites.
4. Mobile-first timeline of implementation
April 2015 – Google
begins expanding the use
of mobile-friendliness as
a ranking signal and rolls
out the mobile-friendly
update globally.
September 2015 – the
first mention about a
separate mobile index
being developed.
November 2016 – the
open testing of mobile
first index begins.
March 2018 – Google
starts migrating sites
that follow the best
practices for mobile-
first indexing.
July 2019 – Google
enables mobile-first
indexing by default for
all new websites.
In 2020, mobile-friendliness is not just a trend, but an imperative.
5. Rise of voice search
From IBMs primitive voice assistant from 1961 until the smart voice and virtual assistants of today, voice search is the
next big trend in digital marketing.
Voice assistants are now on smartphones, PCs, and even through household appliances and voice search makes sense
as it is much faster than typing and enables hands free eyes free access to information. Travel marketers must pay
attention to voice search.
1961: IBM
introduces a voice
assistant in its
Shoebox device.
April 2011 – Apple
introduces Siri.
July 2012 – Google
introduces Google
Now.
April 2013 – Microsoft
launches Cortana.
November 2014 –
Amazon introduced the
Alexa voice assistant
and Echo smart
speaker.
6. • Voice search is mobile – and part of your everyday
life - 50% of all searches will be voice searches by
2020 (ComScore)
• The voice recognition market is a $601 million
industry. (Technavio)
• 150 million people use Cortana. (Microsoft)
• There are 375 million active Siri users and 500 million
Siri devices. (Voicebot.ai)
• Amazon and Google account for 94% of all smart
speakers in use. (Strategy Analytics)
Voice search is increasingly important for hotel and travel
businesses. Apple, Google, and Microsoft have already
enabled voice search for hotels and are working on
applications for users to complete bookings. With
technology advancing quickly, hotels must optimize their
sites for voice search right now. Delays may impact the
bottom line in the future.
7. Visual search gets more popular
“A lot of the future of search is going to be about
pictures instead of keywords,” said Ben
Silbermann, CEO of Pinterest in an interview in April
2017.
The image sharing site and app then launched Lens, a
first-of-its-kind camera search that recommends ideas
to try inspired by things users see offline. A year later,
the top categories for Lens searches on Pinterest were
fashion, home décor, art, food, animals, outfits, beauty,
vehicles, and travel. And currently there are 600
million combined monthly searches with Lens
technology on Pinterest.
Pinterest is just one of the companies that satisfy user
demand with visual search.
8. Google Lens was launched in October 2017. It has all
kinds of useful features, like:
• Scan and translate text in real time
• Find similar clothes, furniture, and home décor
without using a search box
• Look up dishes and see what’s popular, right on the
menu, with photos and reviews from Google Maps
• Learn more about popular landmarks. See ratings,
hours of operation, historical facts and more.
• Identify plants and animals.
Google Lens can detect over 1 billion objects.
Instagram Shopping incorporates visual search too.
Amazon Rekognition allows third parties to add image
and video analysis to their applications. It can identify the
objects, people, text, scenes, and activities, as well as
detect any inappropriate content.
9. Snapchat introduced visual search in September 2018.
This new feature allows Snapchat users to search from
products on Amazon right from the Snapchat camera.
eBay has Image Search and Find It on eBay visual
search abilities since July 2017.
Bing Visual Search was launched in June 2018. It allows
users to search, shop, and learn more about the world
through the photos they take.
10. Visual search is already used in the travel and hospitality
industry.
easyJet built a visual search tool that lets people book
flights based on just a photo in October 2018.
In April 2019, Lonely Planet announced it would acquire
Trill Travel for an undisclosed price. Trill enables users to
book travel experiences based on content creators'
Instagram posts. Trill uses artificial intelligence to
automatically link content to booking sites.
Search for images is not the only way users experience
visual search. In 2015, Thomas Cook commissioned
Visualise to produce virtual reality holidays on the
Samsung Gear VR. Try Before You Fly generated a
190% uplift in New York excursions bookings after
people tried the 5 minute version of the holiday in VR.
11. Statistics show that visual search is a strong trend:
• 62% of millennials want visual search over any other new technology.
(Visenze)
• The image recognition market will grow to $25.65 billion by 2019.
(MarketsandMarkets)
• By 2021, early adopter brands that redesign their websites to support visual
and voice search will increase digital commerce revenue by 30%. (Gartner)
• According to a new study by the Intent Lab, 59% of users think visual
information is more important than textual information.
• The Global Visual Search Market is estimated to surpass $14,727m by
2023 growing at CAGR +9% during the forecast period 2018–2023. (Report
Consultant)
12. AI is still a strong trend
AI continues to power all kinds of technologies – particularly chatbots
in travel and hospitality.
This summer, Hopper, a travel app that uses AI to predict airfare
pricing, expanded its service to include hotels.
Mezi is an AI-powered app that can provide an end-to-end flight
booking experience, hotel reservations worldwide, and a unique dining
reservation experience.
Instalocate is an AI travel assistant that enables disgruntled flyers to
get compensation from airlines in case of flight delay, cancellation or
denied boarding.
13. Lola uses both AI and human assistants to offer corporate travelers access to
negotiated fares, refundable tickets, and automated travel policies.
Utrip is a personalization and AI recommendation platform that uses interests
and budget to sort through millions of options including must-see sites, activities,
events and restaurant recommendations to deliver personalized itineraries.
Claire is an AI-powered assistant that helps smaller businesses keep traveling
organized and transparent across companies.
Hipmunk uses AI to help travelers find everything from commercial flights, trains,
and charter flights to hotels and vacation rentals through Airbnb.
These are just some examples of AI-powered tools that are already transforming
the consumer journey.
14. AI is versatile and can be used to enhance every element of the travel process.
From website chatbots to in-room virtual assistants, this is a trend that will
continue to grow.
AI is also used for reputation management, social media monitoring, collecting
customer data, and much more.
• 85% of travel and hospitality professionals are using artificial intelligence
within their business. (TCS)
• 60% of companies plan to employ AI to their marketing efforts in the next
four years.
• By 2025, the global AI market is expected to be almost $60 billion.
(TechJury)
• 84% of global businesses believe that AI would allow their organizations to
gain or sustain a competitive advantage over their rivals.(Statista)
AI will continue to find its way in new
applications to improve customer
experience, but also conversions and the
bottom line.
15. Video marketing
The value of visual content continues to rise and marketers
use more than images to reach their audiences. Video is
particularly powerful for the hotel and travel sector, as it
inspires wanderlust. According to Animoto:
• 93% of marketers report gaining new customers due to
videos posted to their social accounts.
• 88% of marketers are satisfied with the return on
investment (ROI) of their video marketing efforts on
social media.
• 73% of marketers create at least two video per month for
social media sharing.
• 40% of marketers believe video offers the best social
media ROI
• DIY video marketing is on the rise: 69% of marketers
made more in-house videos in 2018 than they did in 2017
Facebook, YouTube, and
Instagram are the top 3
platforms for marketers posting
social marketing videos and
video ads.
16. Video content gains popularity especially because of sharing trends. For example, IG Stories and IGTV have a billion
active users every month – and are among the top platforms for video marketing.
• 400 percent as many consumers prefer to watch a video than to read about a product (Animoto)
• Social video generates 12 times more shares than text and images (SmallBiz Trends)
• Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017
(Tubular Insights)
• Online videos will account for more than 80% of all consumer internet traffic by 2020 (Cisco)
• Live Internet video will account for 17 percent of Internet video traffic by 2022 (Cisco)
• Over 500 million people are watching video on Facebook every day (Forbes)
These statistics prove that video marketing is the best way to reach consumers today.
17. TripAdvisor as a social network
TripAdvisor made an unexpected move in September 208,
when it relaunched its desktop site and a new mobile
experience – all aimed at making the travel experience both
social and personal. It uses machine learning to improve the
user experience on the site and in the mobile app.
This means, TripAdvisor is no longer just a review site – it’s
more complex as it offers a richer experience for its users,
beyond reviews.
It can be used for travel planning too, finding influencers,
reading information from industry leaders, and so on.
These changes impact the way content is shared on the social
network. Travel businesses still can benefit from the
TripAdvisor’s suite of advertising opportunities but they have
more opportunities to reach their audiences, with video, photo,
and links too.
• 10.3% of Global Travel Spend (US$546 Billion)
was influenced by TripAdvisor in 2017.
• TripAdvisor influenced more than 433 million trips
in 2017.
• The Harris Poll of consumers named TripAdvisor
the “2018 Travel Brand of the Year”
18. Influencer marketing continues to grow
Influencer marketing is not a new trend, but continues to evolve as
marketers find new ways to approach and to motivate social media
personalities. While measuring ROI is still difficult – in fact, 76% of
marketers cite measuring the ROI of influencer marketing as their top
challenge for 2018 (Linqia), marketers can still look at engagement, clicks,
and conversions as top performance indicators.
Instagram is the top platform for influencer marketing - 93% of influencer
campaigns. (CreatorIQ)
Instagram Stories in influencer campaigns grew 60% in the Q2 2018,
while the use of Facebook and Twitter in marketing campaigns declined
by 20% and 10%, respectively.
Most influencers – 80% – use Instagram as their primary network.
19. To satisfy the growing need for influencer marketing, Instagram has introduced the “creator accounts” to give influencers
and brands more details about how or why their audience has shifted. This type of Instagram account also gives users
access to the Creator Studio to manage Instagram posts and get insights from the desktop. Creator accounts also have
access to in-depth analytics and stats.
20. Influencers usually charge for their services. While most in the travel
sector are happy with free stays and other perks, in other industries
prices may vary.
84% of micro-influencers charge $250 or less for sponsored Instagram
posts, and 97% charge no more than $500.(PMYB)
28% of 272 marketing managers surveyed by PMYB in 2017 named
influencer marketing as their fastest-growing online customer-
acquisition method.
The most prominent influencers (Chromo-Influencers™) are the most
effective. They produce high-quality content that triggers emotions and
generates high engagement. Micro influencers and nano influencers
may be effective too, depending on the topic and their audiences.
Brands also demand quality and creativity when they pay for influencer
marketing.
Besides professional-level photography, influencers may use other
forms of visual content: boomerangs, cinemagraphs, stop motion, flat
lays, stories, carousels, long video, slow motion, illustration, art, after
effects, typography, and drone footage.
21. Experience marketing
The guest experience is one of the crucial and most
important elements of hotel marketing, but it’s no longer
enough to offer satisfying accommodation and amenities.
Experience marketing means going the extra mile to make a
guest happy.
Guests are now looking for exciting activities, cuisine, and
Instagram-worthy moments that create memories.
For the hospitality sector, this means more partnerships with
local guides, restaurants, and attractions, to offer guests
what they expect to experience.
For instance, Airbnb understood the concept of experience
marketing as early as 2018 and offers Airbnb Experiences -
one-of-a-kind activities hosted by locals.
In September 2018, Booking.com expanded its Experiences
service to 60 cities worldwide.
22. Marriott has a huge selection of travel experiences to satisfy guests.
Same goes for Hyatt, which offer 150 experiences in 35+ destinations around the world, including a hike with a wolf.
Hoteliers and hospitality pros who understand experience marketing are more competitive and more successful in
attracting new guests, driving brand satisfaction, loyalty, and emotional attachment.
23. AR and VR technology
2020 expects more from AR and VR technologies. There
are many innovative ways to integrate AR and VR within a
marketing strategy.
Augmented reality can be used to enhance the pre- and
post-booking experience. It is available for destination tours,
guides, smart-room key systems, self-check-in, and other
applications.
An example of creative use of this technology is offered by
Marriott Hotels with their in-room augmented reality art
experience powered by LIFEWTR.
Best Western has VR experiences at all 2,200 of its North
American properties since 2016.
Both technologies are becoming increasingly popular and
52% of guests are interested in touring hotels in AR or VR
(Alice)
24. Metasearch still relevant and effective
Metasearch remains a relevant, highly effective digital marketing
channel to increase visibility and drive direct bookings. Nearly two-
thirds of independent properties now receive direct bookings from
metasearch according to Phocuswright’s Independent Lodging
Properties and the Online Marketplace. Key insights from the study:
• 37% of marketers said that they would use metasearch more,
a figure surpassed only by social media websites at 42%.
• Metasearch is an important digital channel for driving direct
bookings for independent hotels, generating significant
proportions - 13% in the US and 12% in Europe
• 60% of the hoteliers rated metasearch as a very or most
effective marketing channel and 42% stated they intend to use
it more in the future for distribution.
25. To conclude
Besides the trends, hoteliers and travel pro still need to focus on the consumer and online reputation remains a very
important facet of digital marketing. Google is not the second largest reviews site in the world, after TripAdvisor – but,
as it refines the way it displays hotels in search, it may soon tip the balance it is favor.
Other time-tested, strong marketing strategies, like Google Ads, Facebook Ads, and so on remain very valuable for
reach especially with creative visual elements.
Plan your marketing strategies in 2020 to satisfy the changes in search – including voice and mobile-first, and don’t
ignore the power of social media, particularly Instagram and the influencers.
26. Thank You!
The research was conducted by: Mihaela Lica Butler
for Carmelon Digital Marketing
More articles and researches on Carmelon Digital
Marketing website:
https://www.carmelon-digital.com