Traditional products such as Property Insurance are of little interest to companies like Amazon. New products such as Brand Insurance, Live Parcel Insurance or Cyber Recovery Service might be more interesting.

1. 30 Second
Strategies
#5
Commercial insurers must understand the opportunities that the
‘new generation’ of companies represent
Understanding new customers’
business models & risks
Property as a % of market cap
New data can help create
completely new products
Data Centre IP Traffic, Zettabytes
New insurance servicing models
might need to be developed
Cash or equivalents held (2016)
53%
Market Cap: $221bn
Property: $117bn
7%
Source: Forbes, The World’s Biggest Public Companies
(2016); Companies’ Annual Reports (2016)
Market Cap: $427bn
Property: $29bn
How much does Property insurance
matter to Amazon’s business?
How to create offerings for
customers who have access to
unprecedented amounts of data?
Walmart
+122%
$19bn
Amazon
$9bn
What services can insurers
provide for cash-rich companies?
Source: Companies’ Annual Reports (2016)
0
15.3
12.9
10.8
8.6
6.5
4.7
2020
+27%
2015 2016 20182017 2019
Source: Cisco Global Cloud Index, 2015-2020

2. 30 Second
Strategies
#5
Potential propositions can cover new risks, utilise live data
streams and provide services beyond claim pay-outs
Insurer
Live data
stream
Instantly-
adjusted
coverage
Live insurance for every parcel
Live insurance for every parcel,
enabled by live data streams
Build an index-based brand-
protection insurance, based on
variety of data streams
Live Brand
Index
Press
Social
Media
Financial
Assessments
Insurer
Live data streams
Index-driven
premiums & claims
Cyber-recovery service that goes
beyond claim pay-outs
Insurer
Cyber
partner
Proactive
prevention
Recovery
assistance
Reputation
management
Claim pay-
outs
Additional servicing
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