Augmented reality (AR) significantly transforms marketing by engaging customers through interactive experiences like virtual try-ons. AR lenses on Instagram for makeup brand campaigns captivate users by allowing virtual makeup try-ons and tutorials, driving brand awareness, empowering users, and increasing product trial and sales. While AR enhances experiences, limitations include hardware capabilities and battery life. Continued improvements to technology will progress AR's impacts across industries like making interactions more realistic and sophisticated.

1. Discuss a digital trend and provide your analysis,
appraisal, and point of view (POV) on how it may
affect consumer behavior and a company's marketing
operations. Give an example of a company or brand
campaign that is leveraging this digital trend.
Name: Janine Rose Sabano
ID number: 125538223
Course MKM915

2. Introduction
Technology has made tremendous progress in
recent years in altering how we see and interact
with the world around us. Augmented Reality is
game-changing technologies that have
transformed how we interact with the real and
virtual words. AR have open a new frontier of
possibilities across numerous industries and
have become important to our daily lives by
seamlessy integrating the digital and physical
worlds or immersing users totally in simulated
surroundings.

3. Augmented Reality
At its basis, augmented reality (AR) is a
technology that uses a variety of hardware and
software components to augment our actual
surroundings with digital content. When
experiencing AR, consumers often use cameras
and sensors equipped devices such as
smartphones, tablets, smart glasses, or heads-
up displays. These gadgets record the real world
and then superimpose computer-generated
images, movies, 3D models, or data on top of it.

4. Analysis and Evaluation.
Strengths
• Enhanced User Experience: AR provides an immersive and
engaging experience that seamlessly integrates virtual material
with the real environment, increasing user engagement and
enjoyment.
• AR has numerous uses in gaming, education, healthcare, retail,
architecture, marketing, training, and other fields. Because of its
adaptability, it can be used in a variety of sectors.
• Contextual Information and Content: AR provides contextually
relevant information and content, expanding our comprehension
of the physical world and complementing our daily experiences.
• AR is useful for training simulations because it allows users to
practise real-life scenarios in a risk-free environment, which
benefits businesses such as healthcare, military, and
manufacturing.
• Marketing & Brand Engagement: AR campaigns can provide
consumers with distinctive and personalised experiences,
improving brand engagement and driving sales.
Weakness
• Limitation of hardware: The quality of AR experience is
determined on the capabilities of the hardware utilised. Example
cameras and sensors. Which may differ between devices.
• Battery Life Processing power: Running AR application can
consume a lot of resources, reducing device battery life and
performance.
• While AR has grown popularity, there is still a sector of the
population that is unfamiliar with it or is afraid to utilise it owing
to privacy concerns or perceived complexity.
• Dependence on Internet connectivity: Some Augmented reality
experience require a stable internet connection, which limits
functionality in places with low network coverage.

5. Opportunities
• Continued improvements in hardware, software,
AI, and 5G connectivity will improve AR
capabilities, resulting in more realistic and
sophisticated experiences.
• AR can be connected with Internet of Things (IoT)
devices and wearables to provide seamless
interactions and a greater range of applications.
• AR can have a tremendous impact on business
operations, such as improving customer service,
employee training, and increasing efficiency.
• AR Cloud Services: Cloud-based AR solutions will
relieve device resource constraints and enable
more complex and data-intensive AR experiences.

6. Challenge
• Privacy and Security Issues: Because AR applications
frequently demand access to users' cameras and location
data, privacy and security concerns must be addressed.
• material Development and Standardisaion: Creating high-
quality AR material may be time-consuming and expensive.
AR development and content format standardization could
improve accessibility and usability.
• User Interface and Experience Design: Creating natural
interactions and avoiding information overload are problems
when designing intuitive and user-friendly AR interfaces.
• Regulatory and Legal Considerations: As augmented reality
spreads into new businesses, there may be legal and
regulatory issues relating to data privacy, intellectual
property rights, and safety laws.

7. • Augmented Reality (AR) has significantly transformed
marketing activities by providing a cutting-edge and
immersive platform that engages customers through
interactive and personalized experiences, enables virtual
try-ons and product visualisations, fosters emotional
connections with brands, and creates memorable
campaigns that drive deeper engagement, increase brand
visibility, and empower consumers to make informed
purchase decisions, ultimately leading to enhanced brand
visibility and increased sales.

8. AR lenses for Instagram
The "AR Beauty Glam" campaign strategically
employs innovative and interactive AR lenses on
Instagram, captivating makeup enthusiasts by
providing them with the unique opportunity to
experience virtual makeup try-ons, engaging beauty
tutorials, and exclusive offers, all of which not only
drive heightened brand awareness but also foster a
sense of empowerment and confidence in their
makeup choices, leading to a significant increase in
product trial and conversion while simultaneously
simulating

9. Conclusion
AR has developed as a transformational and
fascinating technology that enhances our real-world
experiences by seamlessly blending digital material
into our physical surroundings. AR has revolutionized
education, entertainment, marketing, healthcare, and
other industries, bringing up a world of possibilities
for interactive and immersive interactions. We should
expect even more spectacular inventions that will
transform how we view and interact with the
environment as AR continues to progress, propelled
by advancements in hardware, software, and
connectivity.