Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Audiences for digital media products
1. Audiences for digital media products
Secondary research: Viewers outside the primary audience.
Target audience means the audience that a product is aimed at/meant for
An active audience is one that actively engages with the text. They do not simply accept
every media message
A passive audience is one that does not question the message that the media is sending and
simply accepts the message in the way the media outlet intended
Regulatorbodiesexisttocontrol whatisseenby the public
The target audience forDR Dre beats
are people thatlistentomusic
thoughttheireveryday. Sothe main
target audience iswouldbe
teenagers.Theycouldalsooffer
special dealswhenitswinterbecause
of the holidays.Thiscouldmean
more sellsfromtheirtarget
audience. The age range is 14- 28.