Audience theory power point
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The document discusses various audience theories that are important for media producers to understand when creating media texts. It covers: - The importance of understanding the target audience and their demographics. - Stuart Hall's reception theory of preferred, negotiated, and oppositional readings by audiences. - Uses and gratifications theory which examines what audiences get out of media and how they use media. - The document emphasizes that understanding audience theory is useful for media students to apply when planning and creating their own media productions in order to better engage their target audiences.
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Audience theory
The document discusses various audience theories that are important for media students to understand when creating their own media texts. It covers theories such as target audience, demographics, reception theory by Stuart Hall, and uses and gratification theory. Audience theory is useful for media students as it helps them consider how to appeal to and engage their target audience when producing a film or other media text, in order to maximize the text's success. Understanding the audience is key as the audience ultimately determines if the media text succeeds or not.
Audience theory
The document discusses various audience theories that are important for media students to understand when creating their own media texts. It covers theories such as target audience, demographics, reception theory by Stuart Hall, and uses and gratification theory. Audience theory is useful for media students as it helps them consider how to appeal to and engage their target audience when producing a film or other media text, in order to maximize the text's success. Understanding audience needs, preferences and how they make sense of media is essential for crafting an effective media production.
Evaluation melvina
The document discusses conventions used in music videos to convey meaningful messages. It notes that camera angles and movements are particularly important for telling a story and adding effect. Close-ups are useful for showing the artist's emotions and allowing audiences to connect and understand what the artist is feeling. Since the song aimed to elicit empathy, close-up shots of the actress were used. Successful videos in this genre also feature artists passionately expressing emotions during their performance, so these elements were incorporated to achieve a similar emotional effect.
Quesion 3 eval
The document discusses how the author gathered audience feedback through online surveys and in-person discussions to inform the production of their music video, digipak, and poster. They found that their target audience was ages 10-18 and shaped the theme of partying and alcoholism accordingly. After showing early drafts, they received critical feedback suggesting more varied camera shots and a close-up depicting sadness, which they incorporated. Overall, the author believes they selected the right target audience based on feedback shaping their work to fit audience interests and expectations.
14 01 pers_goals_15ed_notes
The document discusses the goals of persuasion, including influencing audience attitudes, beliefs, values, and behaviors. It explains that persuasive goals must relate directly to the audience and their attitudes (opposed, neutral, or in favor). The specific persuasive goal is the proposition - a declarative sentence that clearly indicates the position on the topic, such as a statement of fact, value, or policy that the speaker wants to convince the audience of.
Audience theory presentaation
The document discusses several theories related to audience for media texts, including:
- The importance of considering the target audience for a media product's message and commercial success.
- Using demographic research to define and profile the target audience.
- How the filmmaker will use elements like culture, genre, soundtrack, camera shots to appeal to and engage their target psychological thriller audience.
- Uses and gratification theory which examines why audiences seek out certain media and what needs it fulfills, positioning audiences as active rather than passive consumers.
- Hall's encoding/decoding model of how audiences can have preferred, negotiated, or oppositional readings of a media text.
Audeince essay q1 b
The document discusses a teaser trailer created for a teen drama film called "Casey's Journal" about the topic of bullying. The intended meanings of the trailer are to show that bullying is wrong, can be physical or verbal, and that bullies should not get away with it. The target audience who would be most likely to understand the preferred meaning are people who enjoy teen dramas and those who have experienced bullying themselves, as they can relate to the characters and story. Bullies or those who have not experienced bullying may take a more negotiated reading. The theoretical approach discussed is reception theory, which assumes an active audience who will decode meanings based on their own perspectives.
Evaluation task 3(part 3) *revised
The document summarizes feedback received from a focus group and online survey about a music video. Key findings include:
- Male focus group members did not like the "girly" scenery in the video, while female members enjoyed the simple scenery.
- Focus groups provide a lot of fast, cheap qualitative data but responses can be influenced by others.
- Online statistics identified the audience's gender but not preferences.
- The video successfully targeted female audiences through its indie pop style with pink/purple colors and balloons.
- Most said they would buy the product (album) after seeing the video, though it did not appeal to some male viewers.
Recommended
Audience theory
The document discusses various audience theories that are important for media students to understand when creating their own media texts. It covers theories such as target audience, demographics, reception theory by Stuart Hall, and uses and gratification theory. Audience theory is useful for media students as it helps them consider how to appeal to and engage their target audience when producing a film or other media text, in order to maximize the text's success. Understanding the audience is key as the audience ultimately determines if the media text succeeds or not.
Audience theory
The document discusses various audience theories that are important for media students to understand when creating their own media texts. It covers theories such as target audience, demographics, reception theory by Stuart Hall, and uses and gratification theory. Audience theory is useful for media students as it helps them consider how to appeal to and engage their target audience when producing a film or other media text, in order to maximize the text's success. Understanding audience needs, preferences and how they make sense of media is essential for crafting an effective media production.
Evaluation melvina
The document discusses conventions used in music videos to convey meaningful messages. It notes that camera angles and movements are particularly important for telling a story and adding effect. Close-ups are useful for showing the artist's emotions and allowing audiences to connect and understand what the artist is feeling. Since the song aimed to elicit empathy, close-up shots of the actress were used. Successful videos in this genre also feature artists passionately expressing emotions during their performance, so these elements were incorporated to achieve a similar emotional effect.
Quesion 3 eval
The document discusses how the author gathered audience feedback through online surveys and in-person discussions to inform the production of their music video, digipak, and poster. They found that their target audience was ages 10-18 and shaped the theme of partying and alcoholism accordingly. After showing early drafts, they received critical feedback suggesting more varied camera shots and a close-up depicting sadness, which they incorporated. Overall, the author believes they selected the right target audience based on feedback shaping their work to fit audience interests and expectations.
14 01 pers_goals_15ed_notes
The document discusses the goals of persuasion, including influencing audience attitudes, beliefs, values, and behaviors. It explains that persuasive goals must relate directly to the audience and their attitudes (opposed, neutral, or in favor). The specific persuasive goal is the proposition - a declarative sentence that clearly indicates the position on the topic, such as a statement of fact, value, or policy that the speaker wants to convince the audience of.
Audience theory presentaation
The document discusses several theories related to audience for media texts, including:
- The importance of considering the target audience for a media product's message and commercial success.
- Using demographic research to define and profile the target audience.
- How the filmmaker will use elements like culture, genre, soundtrack, camera shots to appeal to and engage their target psychological thriller audience.
- Uses and gratification theory which examines why audiences seek out certain media and what needs it fulfills, positioning audiences as active rather than passive consumers.
- Hall's encoding/decoding model of how audiences can have preferred, negotiated, or oppositional readings of a media text.
Audeince essay q1 b
The document discusses a teaser trailer created for a teen drama film called "Casey's Journal" about the topic of bullying. The intended meanings of the trailer are to show that bullying is wrong, can be physical or verbal, and that bullies should not get away with it. The target audience who would be most likely to understand the preferred meaning are people who enjoy teen dramas and those who have experienced bullying themselves, as they can relate to the characters and story. Bullies or those who have not experienced bullying may take a more negotiated reading. The theoretical approach discussed is reception theory, which assumes an active audience who will decode meanings based on their own perspectives.
Evaluation task 3(part 3) *revised
The document summarizes feedback received from a focus group and online survey about a music video. Key findings include:
- Male focus group members did not like the "girly" scenery in the video, while female members enjoyed the simple scenery.
- Focus groups provide a lot of fast, cheap qualitative data but responses can be influenced by others.
- Online statistics identified the audience's gender but not preferences.
- The video successfully targeted female audiences through its indie pop style with pink/purple colors and balloons.
- Most said they would buy the product (album) after seeing the video, though it did not appeal to some male viewers.
How effective is the combination of your main product and ancillary tasks?
PowerPoint on the effectiveness of my main product and ancillary tasks for my A Level Media Studies coursework evaluation
Evaluation task 3
This document summarizes feedback received on a music campaign. Focus groups with the target audience of female teenagers provided feedback. The feedback indicated that the music video and color theme were strengths, while the digipak design was too simple and unclear. Receiving feedback from the target audience helped identify weaknesses to improve and confirmed that the intended messages were decoded as intended. The feedback process was valuable for developing and refining the campaign to better meet audience preferences.
2. fmp research
Here are a few key points from your research evaluation:
- You conducted product research, questionnaires, and interviews to gain different perspectives. This allowed you to collect both qualitative and quantitative data.
- Questionnaires provided large-scale quantitative data through an online survey. This was an efficient way to get responses, but the survey was public so responses couldn't be verified.
- Interviews allowed for in-depth qualitative data through one-on-one conversations. People were generally willing to participate to help you with your project.
- Some questionnaire responses had to be disregarded due to fake or non-serious answers. But most provided usable data that informed your audience analysis.
- Distributing the survey under your
2. fmp research *Final*
Here are the key points I gathered from the interview:
- The person is interested in comiccon because they have a long-standing love of comics.
- They have attended comiccon before and enjoyed the atmosphere, costumes, and being surrounded by other fans.
- They would definitely watch a vlog about someone else's experience at comiccon to get a sense of what it's like and see costumes/events they may have missed.
- When making the vlog, it would be good to focus on costumes, events, exclusive items for sale, and capturing the overall atmosphere/vibe to give viewers a feel for what comiccon is like.
- Using a mix of talking head segments and b-
Evaluation 3
The audience feedback for the title sequence was generally positive but identified some areas for improvement. While most questions on the questionnaire received a majority response, some were nearly split 50/50, suggesting parts of the product did not meet expectations. The main features were liked but some areas were not as successful as hoped. One participant provided audio feedback, saying the effects were used appropriately but some parts needed longer pauses. He also offered advice on other options. The group learned they should have obtained more audience feedback earlier to improve the product and understand the target demographic better when making design decisions.
Audience theory
This document discusses two audience theories - the effects model and the uses and gratifications model - and applies them to analyzing music videos. The effects model views audiences as passive recipients of media messages that directly influence them. The uses and gratifications model sees audiences as active, using media to fulfill needs like information, identity, social interaction and entertainment. Students will learn these models, discuss how they apply broadly to music videos, and analyze how one specific video relates to the theories.
4. proposal(1)
1. The document proposes a magazine reviewing the crime drama film Goodfellas. It will include a double-page spread reviewing the film, incorporating quotes from professional reviews.
2. The target audience is males and females over 18 interested in crime dramas and thrillers, based on the film's rating and popularity with similar films. Research will include analyzing professional reviews to compare with the author's own review.
3. The review will discuss how closely the film follows its source material, hidden messages, and character development and motivations. Ongoing evaluation and a final self-reflection will help the author develop working practices and analyze strengths, weaknesses, and rationale for choices made.
Evaluation 3
The student gathered audience feedback through online surveys, YouTube statistics, focus groups, and target audience interviews to evaluate their music video campaign. Some positive feedback indicated that the band's rebellious image and lead singer's strong performance were successful. However, feedback also suggested that the average watch time of 48 seconds indicated viewers lost interest halfway through, and that adding more narrative elements could improve engagement. While the red/black color scheme worked well, the green and blue used on the dancer were seen as a distraction. Applying theories of encoding/decoding and uses and gratification helped the student analyze the feedback and learn how to better meet audience needs.
Evaluation post 3
The document summarizes the results of a survey conducted to get audience feedback on a music video and accompanying promotional materials created by the author for a class project. Key findings from the survey include:
- 83% of respondents correctly identified the genre of the music video as hip-hop/r&b.
- 100% of respondents found the narrative of the music video to be clear.
- 100% of respondents said the magazine poster and digipak grabbed their attention.
- Feedback on improvements included not having words cover the artists on the poster and keeping font sizes consistent.
- 100% of respondents felt the magazine poster fit conventions of the genre and would purchase a digipak based on the poster.
2. fmp research
Fraser conducted research through analyzing other YouTube channels, distributing questionnaires to gather audience demographic data, and conducting interviews. The questionnaires provided a large sample size but lacked depth, while the interviews offered more insightful feedback but from a smaller group. Overall, the research methods helped Fraser understand his target audience and how to structure his comic con YouTube channel.
Treatment and focus group lesson
This document provides guidance to students on developing a treatment for a music video. It instructs students to conduct a poll to choose a song, annotate lyrics with initial ideas, and identify areas needing further exploration in a focus group. Students are then told to schedule a focus group, ask solid questions to develop their ideas, and write a draft treatment summarizing their concept. The document provides examples of lyrics, a sample treatment, and questions for the focus group. The objective is for students to learn how to construct a draft treatment integrating feedback from their focus group research.
Audience research for Music Video coursework
1. Researching the target audience is important for the exam and coursework. This includes understanding similar existing products and who would be interested in a proposed idea.
2. To define the target audience, the document recommends identifying the primary and secondary audiences. Steps to test the idea's suitability for the audience include asking people questions about familiarity and opinions. Feedback should be analyzed to understand if the concept works and how it could be improved for the target audience.
3. Additional research into the media profile of a track or act can help justify the target audience. Sources to investigate include magazine articles, YouTube videos, websites, and social media to understand where the act has been covered and who may be a crossover audience
Canon primary research
- 40% of the audience has little to no photography experience, while 30% has experience from school. This means the advertisement must appeal to all skill levels.
- There is wide variation in music tastes among the audience, so the advertisement must be open-minded and potentially incorporate themes from different genres.
- The target age range is young adults, which explains the diversity in music and how integral it is to their daily lives.
- The majority of responses to the survey were positive, with some saying music allows them to express their identity and capture memories.
AMDS_AE
This document discusses strategies that the marketing department of Silver Screen could implement to attract more viewers to their movies. It suggests that rather than solely relying on movie reviewers' comments, they could contract famous actors, produce attractive trailers and posters, organize promotional events connecting viewers to characters, and create online content and accounts for characters. While increasing advertising, the company must still maintain a balance by continuing to produce diverse, high-quality films and not overrely on publicity. The marketing department could produce videos for YouTube, a digital magazine, and public activities related to movie themes to generate buzz across different media.
Target audience
- The target audience is 15-25 year olds, as rates of depression in teens have risen significantly from 2009-2017. Social media can paint an unrealistic picture of life and cause loneliness.
- Young people feel pressure to be happy and productive but may feel sad, worthless, and unmotivated without knowing why. Seeking happiness through buying things or social media leads to toxic positivity and will not solve problems.
- A survey of the target audience found most feel okay daily but not happy, many find it hard to find motivation, and most have an unhealthy obsession with spending money. Fitness and going outside can help relieve stress and improve mental health.
Q3
The document discusses how a music video advanced portfolio project engages its target audience and how it would be distributed. Through questionnaires and interviews with young adults aged 18-25, the creator found that the target audience preferred the music video be distributed on YouTube, Facebook, and Vimeo. As a pop music video focusing on the concept of love, it was deemed most relevant to young adults. The creator ultimately chose to distribute the video on Vimeo to target teenagers and young adults.
Year 13 summer homework
The document provides guidance for summer homework assignments for a Year 13 Media course. Students are instructed to complete blog posts over the summer holidays summarizing and analyzing various topics covered in class such as conventions in music videos, star images, audience theory, copyright, and genre and artist research. Each post must include what the student did, what they learned, and how it will impact their final production. Suggested topics for additional independent posts include analyzing the male gaze in music videos using Laura Mulvey's theory, researching the history and audience of a selected genre, and researching a selected artist. Students are reminded to present their work using a variety of media platforms and to proofread for spelling, grammar, and clarity.
Media audience review
The document discusses two main theories of how audiences interact with media: the hypodermic theory and uses and gratifications theory. The hypodermic theory views audiences as weak and easily influenced by media messages. It promotes a negative view of audiences and gives media full control over messaging. The uses and gratifications theory sees meaning as negotiable and determined by how audiences choose to interpret and use media. It suggests audiences are active rather than passive. The document questions the validity of the hypodermic model and general audience categories as audiences fragment across niche interests and media becomes more participatory.
2. fmp research
Here are the key strengths and weaknesses I observed from your research:
Questionnaires:
Strengths - Easy to distribute online, allows for anonymous responses, collects demographic data
Weaknesses - Prone to fake/non-serious responses, limited ability to ask follow-up questions
Interviews:
Strengths - Allows for in-depth discussion, follow-up questions. Gives personal perspectives
Weaknesses - More time intensive than surveys, smaller sample size
Product research:
Strengths - Provides real world examples to analyze, gives ideas for channel structure
Weaknesses - Only shows one approach, not audience insights
Overall your research methods provided both qualitative and quantitative data to understand audiences and channel best practices.
Evaqluation 3
The document discusses how an artist used audience feedback to improve their music video, album cover, and website. They conducted surveys and questionnaires to understand their target demographic and what types of videos those potential fans enjoyed. They also got feedback after showing an early version of the short film to classmates. This audience feedback highlighted that the artist needed to promote their video more on blogs and YouTube, make it easier to find, and target a wider non-hip audience. The feedback helped the artist focus on visual quality and their brand to create a popular product that met audience wants.
Costume and mak up jimena
Jimena chose a costume and makeup for an administrator that would be appropriate for work. The costume consists of typical clothes worn by administrators. The hairstyle is short and professional looking, suitable for an administrator's role and responsibilities.
Ines
Ines chose a delinquent costume with a uniform to create intrigue in the audience. She styled her hair in a way that fits with a little girl's delinquent character. The hair style is the best option for the role.
More Related Content
What's hot
How effective is the combination of your main product and ancillary tasks?
PowerPoint on the effectiveness of my main product and ancillary tasks for my A Level Media Studies coursework evaluation
Evaluation task 3
This document summarizes feedback received on a music campaign. Focus groups with the target audience of female teenagers provided feedback. The feedback indicated that the music video and color theme were strengths, while the digipak design was too simple and unclear. Receiving feedback from the target audience helped identify weaknesses to improve and confirmed that the intended messages were decoded as intended. The feedback process was valuable for developing and refining the campaign to better meet audience preferences.
2. fmp research
Here are a few key points from your research evaluation:
- You conducted product research, questionnaires, and interviews to gain different perspectives. This allowed you to collect both qualitative and quantitative data.
- Questionnaires provided large-scale quantitative data through an online survey. This was an efficient way to get responses, but the survey was public so responses couldn't be verified.
- Interviews allowed for in-depth qualitative data through one-on-one conversations. People were generally willing to participate to help you with your project.
- Some questionnaire responses had to be disregarded due to fake or non-serious answers. But most provided usable data that informed your audience analysis.
- Distributing the survey under your
2. fmp research *Final*
Here are the key points I gathered from the interview:
- The person is interested in comiccon because they have a long-standing love of comics.
- They have attended comiccon before and enjoyed the atmosphere, costumes, and being surrounded by other fans.
- They would definitely watch a vlog about someone else's experience at comiccon to get a sense of what it's like and see costumes/events they may have missed.
- When making the vlog, it would be good to focus on costumes, events, exclusive items for sale, and capturing the overall atmosphere/vibe to give viewers a feel for what comiccon is like.
- Using a mix of talking head segments and b-
Evaluation 3
The audience feedback for the title sequence was generally positive but identified some areas for improvement. While most questions on the questionnaire received a majority response, some were nearly split 50/50, suggesting parts of the product did not meet expectations. The main features were liked but some areas were not as successful as hoped. One participant provided audio feedback, saying the effects were used appropriately but some parts needed longer pauses. He also offered advice on other options. The group learned they should have obtained more audience feedback earlier to improve the product and understand the target demographic better when making design decisions.
Audience theory
This document discusses two audience theories - the effects model and the uses and gratifications model - and applies them to analyzing music videos. The effects model views audiences as passive recipients of media messages that directly influence them. The uses and gratifications model sees audiences as active, using media to fulfill needs like information, identity, social interaction and entertainment. Students will learn these models, discuss how they apply broadly to music videos, and analyze how one specific video relates to the theories.
4. proposal(1)
1. The document proposes a magazine reviewing the crime drama film Goodfellas. It will include a double-page spread reviewing the film, incorporating quotes from professional reviews.
2. The target audience is males and females over 18 interested in crime dramas and thrillers, based on the film's rating and popularity with similar films. Research will include analyzing professional reviews to compare with the author's own review.
3. The review will discuss how closely the film follows its source material, hidden messages, and character development and motivations. Ongoing evaluation and a final self-reflection will help the author develop working practices and analyze strengths, weaknesses, and rationale for choices made.
Evaluation 3
The student gathered audience feedback through online surveys, YouTube statistics, focus groups, and target audience interviews to evaluate their music video campaign. Some positive feedback indicated that the band's rebellious image and lead singer's strong performance were successful. However, feedback also suggested that the average watch time of 48 seconds indicated viewers lost interest halfway through, and that adding more narrative elements could improve engagement. While the red/black color scheme worked well, the green and blue used on the dancer were seen as a distraction. Applying theories of encoding/decoding and uses and gratification helped the student analyze the feedback and learn how to better meet audience needs.
Evaluation post 3
The document summarizes the results of a survey conducted to get audience feedback on a music video and accompanying promotional materials created by the author for a class project. Key findings from the survey include:
- 83% of respondents correctly identified the genre of the music video as hip-hop/r&b.
- 100% of respondents found the narrative of the music video to be clear.
- 100% of respondents said the magazine poster and digipak grabbed their attention.
- Feedback on improvements included not having words cover the artists on the poster and keeping font sizes consistent.
- 100% of respondents felt the magazine poster fit conventions of the genre and would purchase a digipak based on the poster.
2. fmp research
Fraser conducted research through analyzing other YouTube channels, distributing questionnaires to gather audience demographic data, and conducting interviews. The questionnaires provided a large sample size but lacked depth, while the interviews offered more insightful feedback but from a smaller group. Overall, the research methods helped Fraser understand his target audience and how to structure his comic con YouTube channel.
Treatment and focus group lesson
This document provides guidance to students on developing a treatment for a music video. It instructs students to conduct a poll to choose a song, annotate lyrics with initial ideas, and identify areas needing further exploration in a focus group. Students are then told to schedule a focus group, ask solid questions to develop their ideas, and write a draft treatment summarizing their concept. The document provides examples of lyrics, a sample treatment, and questions for the focus group. The objective is for students to learn how to construct a draft treatment integrating feedback from their focus group research.
Audience research for Music Video coursework
1. Researching the target audience is important for the exam and coursework. This includes understanding similar existing products and who would be interested in a proposed idea.
2. To define the target audience, the document recommends identifying the primary and secondary audiences. Steps to test the idea's suitability for the audience include asking people questions about familiarity and opinions. Feedback should be analyzed to understand if the concept works and how it could be improved for the target audience.
3. Additional research into the media profile of a track or act can help justify the target audience. Sources to investigate include magazine articles, YouTube videos, websites, and social media to understand where the act has been covered and who may be a crossover audience
Canon primary research
- 40% of the audience has little to no photography experience, while 30% has experience from school. This means the advertisement must appeal to all skill levels.
- There is wide variation in music tastes among the audience, so the advertisement must be open-minded and potentially incorporate themes from different genres.
- The target age range is young adults, which explains the diversity in music and how integral it is to their daily lives.
- The majority of responses to the survey were positive, with some saying music allows them to express their identity and capture memories.
AMDS_AE
This document discusses strategies that the marketing department of Silver Screen could implement to attract more viewers to their movies. It suggests that rather than solely relying on movie reviewers' comments, they could contract famous actors, produce attractive trailers and posters, organize promotional events connecting viewers to characters, and create online content and accounts for characters. While increasing advertising, the company must still maintain a balance by continuing to produce diverse, high-quality films and not overrely on publicity. The marketing department could produce videos for YouTube, a digital magazine, and public activities related to movie themes to generate buzz across different media.
Target audience
- The target audience is 15-25 year olds, as rates of depression in teens have risen significantly from 2009-2017. Social media can paint an unrealistic picture of life and cause loneliness.
- Young people feel pressure to be happy and productive but may feel sad, worthless, and unmotivated without knowing why. Seeking happiness through buying things or social media leads to toxic positivity and will not solve problems.
- A survey of the target audience found most feel okay daily but not happy, many find it hard to find motivation, and most have an unhealthy obsession with spending money. Fitness and going outside can help relieve stress and improve mental health.
Q3
The document discusses how a music video advanced portfolio project engages its target audience and how it would be distributed. Through questionnaires and interviews with young adults aged 18-25, the creator found that the target audience preferred the music video be distributed on YouTube, Facebook, and Vimeo. As a pop music video focusing on the concept of love, it was deemed most relevant to young adults. The creator ultimately chose to distribute the video on Vimeo to target teenagers and young adults.
Year 13 summer homework
The document provides guidance for summer homework assignments for a Year 13 Media course. Students are instructed to complete blog posts over the summer holidays summarizing and analyzing various topics covered in class such as conventions in music videos, star images, audience theory, copyright, and genre and artist research. Each post must include what the student did, what they learned, and how it will impact their final production. Suggested topics for additional independent posts include analyzing the male gaze in music videos using Laura Mulvey's theory, researching the history and audience of a selected genre, and researching a selected artist. Students are reminded to present their work using a variety of media platforms and to proofread for spelling, grammar, and clarity.
Media audience review
The document discusses two main theories of how audiences interact with media: the hypodermic theory and uses and gratifications theory. The hypodermic theory views audiences as weak and easily influenced by media messages. It promotes a negative view of audiences and gives media full control over messaging. The uses and gratifications theory sees meaning as negotiable and determined by how audiences choose to interpret and use media. It suggests audiences are active rather than passive. The document questions the validity of the hypodermic model and general audience categories as audiences fragment across niche interests and media becomes more participatory.
2. fmp research
Here are the key strengths and weaknesses I observed from your research:
Questionnaires:
Strengths - Easy to distribute online, allows for anonymous responses, collects demographic data
Weaknesses - Prone to fake/non-serious responses, limited ability to ask follow-up questions
Interviews:
Strengths - Allows for in-depth discussion, follow-up questions. Gives personal perspectives
Weaknesses - More time intensive than surveys, smaller sample size
Product research:
Strengths - Provides real world examples to analyze, gives ideas for channel structure
Weaknesses - Only shows one approach, not audience insights
Overall your research methods provided both qualitative and quantitative data to understand audiences and channel best practices.
Evaqluation 3
The document discusses how an artist used audience feedback to improve their music video, album cover, and website. They conducted surveys and questionnaires to understand their target demographic and what types of videos those potential fans enjoyed. They also got feedback after showing an early version of the short film to classmates. This audience feedback highlighted that the artist needed to promote their video more on blogs and YouTube, make it easier to find, and target a wider non-hip audience. The feedback helped the artist focus on visual quality and their brand to create a popular product that met audience wants.
What's hot (20)
How effective is the combination of your main product and ancillary tasks?
How effective is the combination of your main product and ancillary tasks?
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Costume and mak up jimena
Jimena chose a costume and makeup for an administrator that would be appropriate for work. The costume consists of typical clothes worn by administrators. The hairstyle is short and professional looking, suitable for an administrator's role and responsibilities.
Ines
Ines chose a delinquent costume with a uniform to create intrigue in the audience. She styled her hair in a way that fits with a little girl's delinquent character. The hair style is the best option for the role.
Consdering the target audience
The document discusses considerations for engaging and understanding the target audience for a film opening. It addresses how the audience will engage with an intriguing film by wanting to know more and continue watching. The audience expectations are that they would enjoy the original narrative and genre as it would be interesting and not boring. The audience could identify with elements in the film through actions and conversations that help interpret the genre, narrative, and plot. Audience research could be completed by contacting the filmmaker with any questions.
Location plans page 1
The document provides guidance for filming exterior shots of a school for the opening of a film. It notes that the police will go to the school after seeing a photo of a student in the school uniform. It lists considerations for the scene, including natural daylight lighting, establishing shots of the school exterior from a distance, and long shots showing characters entering the building.
Shot list word
The police arrive at a school to investigate a missing girl. They speak with the administrator who directs them to search the second floor. A policewoman finds the girl in a hallway and alerts the others. The police explain to the girl that they need to speak with her. They then thank the administrator and leave the school with the girl.
Scrip tword
1. Police officers visit a school after getting a photo from a bank security camera of a potential suspect in a robbery.
2. They ask the school administrator about the girl in the photo but are worried about alarming students.
3. The officers question a girl who admits she was forced to help with the robbery under threat to her mother.
4. She provides information that leads the police to arrest the real criminals behind the robbery.
Actor planning
Jimena Pajaron is a school administrator who remained calm when two FBI agents suddenly appeared at her workplace to discuss an unknown matter. Blanca Malleu is a strong female special agent for the FBI who is tackling a new case in an unexpected location despite personal problems in her past. Francisco Hamlin is a serious FBI officer who works well with his partner to solve their very strange new case, stopping at nothing to find answers.
Camera shot
This document defines and describes various camera shots and angles used in filmmaking:
- Establishing shots provide a wide view of the landscape to establish the context and setting. Wide shots capture an entire object or scene. Crane shots capture landscapes from high vantage points.
- Close-ups focus tightly on a person's or animal's face to show expression. Aerial shots are taken from airplanes or helicopters to show a bird's-eye view from above.
- Extreme close-ups zoom in tightly on a specific part of the face, like the eyes or mouth. Point-of-view shots depict a scene from one character's perspective. Over-the-shoulder shots show one character talking
Creating meaning in the film opening
Two police officers investigate a crime scene in an unexpected location and situation in a crime drama film. The opening scene will show the two officers discussing an open case while displaying their badges, revealing to viewers that they must discover and solve the case. Through dialogue between the officers as they search for a suspect, the plot is established that the officers are investigating a crime and searching for a perpetrator.
FINAL IDEAS WRITE UP
1) The genre is a crime drama that follows two undercover police officers, Sara and George, investigating a student they suspect robbed a bank at their school.
2) Over the course of the film, the officers follow the student and find blood drops in his bag, realizing he may be a famous child killer. They eventually capture him and discover his true identity.
3) The title sequence will introduce the two main characters as they begin their investigation at school, ending on a cliffhanger of them looking into a delinquent student.
Location map
The police investigate a school to search for a delinquent. They enter the school and speak to the administration about the problem. While waiting outside for security, the police discuss where in the school the delinquent may be hiding if he is inside.
Location plans page 2
The document provides production considerations for filming the opening of a film involving a police investigation at a school. It notes that interior shots are needed of a receptionist speaking with police about a student of concern. Lighting may need supplemental studio lighting. Shot reverse shots and a chase sequence between police and student are planned. Mysterious music and natural sound effects are recommended.
Research of title sequence
The document discusses conventions of film title sequences. It provides examples of title sequences that effectively convey the genre and plot of the film to the audience. One title sequence shows a man holding a gun surrounded by bodies on the ground, signaling to viewers that the film is a crime drama. Another title focuses on a couple about to kiss, suggesting a romantic narrative. A third highlights a character dressed in sports attire, implying the film will involve that person and sports. The examples demonstrate how title sequences can intrigue audiences and set expectations for the genre and plot through visual cues.
Mise en scene
Mise-en-scene refers to everything within a film frame that helps communicate messages visually, including settings, costumes, lighting, and character positioning. Key aspects of mise-en-scene are settings and props, costumes, facial expressions, lighting, character placement, and camera angles. Color, costumes, props, location, blocking, performance, and lighting are all elements of mise-en-scene that filmmakers manipulate to convey meaning and mood to the audience.
Target audience questionnaire
This document asks respondents questions about their preferences for crime drama films, including whether they enjoy the genre, which demographics are most likely to watch them, why they like or dislike them, what elements catch their attention, how often they watch films, and common conventions seen in crime drama films like mystery, suspense, and depictions of crimes.
Target audience questionnaire results blog
The majority of respondents enjoy watching crime drama films, with teenagers being the most likely demographic to view them. Most like these films due to their interesting plots, while a minority find them scary. Most expect mystery in crime drama films and like having mystery present. Respondents are attracted to the plot and mystery elements in these films. Common conventions seen in crime drama films that audiences expect include murder, police, and bank robberies.
Student production schedule
This document outlines a production schedule for pre-production and filming of a film opening, including research, planning, storyboarding, script writing, securing locations, costumes, props, and equipment by certain deadlines, with filming scheduled over multiple days from 8:30am to 4:00pm each day under the direction of the director and producer.
Prop list
The document discusses prop choices for a movie inspired by films about young street gangsters. It recommends props like knives, cricket/baseball bats, wrenches, or brass knuckles since the story involves gaining reputation without murder. A chair and duct tape will be used to torture a victim. Key cards will also be used to foreshadow a betrayal - the king of spades as a bookmark, and the rookie having an ace of spades to suggest surpassing the king.
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Key conecpts
In the game show Take Me Out, women are often objectified as 20 women must choose whether a man will select them based solely on their physical appearance. While some game shows aim to appeal to audiences through stereotypes, media producers must consider factors like age, gender, income and interests to effectively reach their target demographic. Representation in media can influence audience perceptions.
Key concepts by Charlotte Blow
This document discusses representations of gender in media, specifically focusing on the game show "Take Me Out". It notes that in this show, there is one man who chooses between about 20 women based solely on their physical appearance, as he knows nothing about them personally. Some may criticize this concept as it presents women as objects to be judged on their looks alone. The document then discusses how media representations can transmit values and ideologies through the choices made in portraying people, such as focusing on their gender, and how stereotypes can be constructed to enhance certain personality traits or physical features.
1b Audience essay plan
The document provides guidance for writing a response analyzing the role of audience in a soap trailer or music video production piece. It outlines key areas of focus, including audience research conducted to identify the target audience and their consumption trends, as well as the modes of address implemented to appeal to that audience. Feedback on audience response to the final product is also identified as important to analyze, such as how effectively the intended audience was reached and what uses and gratifications the product provided viewers. Theorists like Gerbner and Hall are referenced to aid in analyzing how the media socializes audiences and how audiences interpret media texts based on their own experiences and beliefs.
Uses and gratifications theory
Uses and Gratifications Theory examines how audiences actively engage with media to fulfill various needs. It was developed by Blumler and Katz who argued that people's social and psychological origins generate expectations of media that lead to differential exposure patterns fulfilling needs and other consequences. The theory suggests that media use fulfills cognitive needs for knowledge, affective needs for emotion/pleasure, personal integrative needs for status/self-esteem, and social integrative needs for social interaction. The internet has expanded media options and allowed audiences more control over fulfilling these needs.
Critical analysis A2
The student created a documentary about makeup for their media coursework. They researched documentaries to choose a topic, settling on makeup as it has many misconceptions. Interviews were conducted with makeup artists and students. The documentary challenged conventions by using written narration instead of spoken, and setting a relaxed tone. It was distributed online and the student created a website and poster for branding. Various software like Photoshop, Premiere Pro and Dreamweaver were used to edit video, photos and create the website.
Mock exam feedback
The document provides feedback on a mock exam, including possible mark bands and sample answers for three questions related to media studies. General feedback at the end emphasizes applying media theories and case studies from lessons to answers. For question 1 on contrasting communication techniques in advertisements, sample points discuss the use of intimate shots, diversity, and emotional connection in the Nexus ad, while the Bluefish ad encourages self-reflection through philosophical questions. Both aim to create intimacy, though through different techniques and messages. Students are advised to practice applying theories when analyzing media texts.
4. audience reception
This document discusses key questions to consider when analyzing media audiences:
- How audiences process and make meaning from media texts, including Stuart Hall's theories of encoding/decoding as preferred, oppositional, negotiated, or aberrant readings.
- How audiences are affected by media texts according to media effects theories versus being active in using media to fulfill needs as per uses and gratifications theory.
- How audience consumption has changed from mass audiences of broadcast media to narrowcast and peer-to-peer sharing as audiences fragment across multiple platforms.
pitch .pptx
The document discusses plans for a documentary about how social media has changed over the years and how it influences people in different ways, specifically looking at cancel culture and how it can impact identities and spread messages. It will stick to documentary conventions like interviews and voiceovers while using clips during interviews to keep viewers engaged. The documentary aims to appeal to its target 16-18 year old audience that is heavily influenced by social media.
F:\Kate\Media\Understanding Audience And Target Audiences Main
This document discusses understanding audiences and target audiences for media texts. It covers researching audiences through questionnaires, focus groups and comparing to existing media. Key aspects include looking at consumption habits and preferences of the target demographic as well as popular genres. Understanding what the target audience expects in terms of conventions is important. Categorizing audiences through demographics like age, gender, location, and race helps target them. Engaging and creating awareness in the audience through marketing campaigns involving posters, advertisements, interviews and merchandising is also discussed. Theories around how audiences receive and are influenced by media like the hypodermic needle model, two-step flow, uses and gratifications, and reception theory are summarized.
Critical approaches.pptx
Quantitative and qualitative research methods are described. Quantitative research uses numerical data and statistical analysis to understand topics like popularity and frequency. Qualitative research explores people's thoughts and feelings through focus groups and interviews to provide detailed ideas and concepts. Understanding the target audience is also discussed as important for effectiveness, defining value, and determining appropriate marketing. Audience profiling helps companies identify who needs their product. Geodemographics and psychographics classify people by neighborhood and personality characteristics. Gender and age stereotypes in media are noted as factors to consider for a target audience.
Audience
This document discusses key concepts relating to audience in media studies. It begins by defining different types of audiences, such as target, mass, niche, and secondary audiences. It then discusses how audience demographics like age, gender, social class can be analyzed. Several audience theories are outlined, including uses and gratifications theory, which discusses how audiences use media to fulfill needs like information, entertainment, and social interaction. Effects theory and its models (hypodermic needle, two-step flow, cultivation) are covered, as well as reception theory and Hall's encoding/decoding model of how audiences can interpret texts in preferred, negotiated, or oppositional ways. Genre theory and its relationship to audience expectations and pleasures is also discussed.
Audience
This document discusses key concepts relating to audience in media studies. It defines audience as the people who consume a media product or text. Media texts have intended target audiences that can be mass/mainstream or niche. Audiences can also be passive or active in how they engage with media. The relationship between producers, texts, and audiences affects how meaning is constructed and understood. Demographic details about audiences like age, gender, social class are important to consider. Theories discussed include uses and gratifications theory, which argues media satisfies audience needs and desires, and Stuart Hall's encoding/decoding model of how audiences can interpret meanings differently than intended.
1 audience
The document discusses three theories of audience:
1. The hypodermic model views audiences as passive recipients of media messages.
2. Uses and gratifications theory sees audiences as active, using media to fulfill needs like surveillance, identity, relationships, and diversion.
3. Reception theory argues audiences interpret media through their own cultural lens, in an active partnership with media producers rather than being passive. Examples are given of how different social groups interpreted the same TV program differently.
The document instructs to apply these theories by analyzing how one's own media productions are meant to be read and what pleasures the intended audience may derive, using examples from projects like a CD cover.
Critical Approaches 1
Quantitative research collects numerical data through methods like questionnaires to determine things like how many people prefer a certain option. It allows for fast collection and analysis of results but provides limited responses. Qualitative research uses focus groups and interviews to explore topics in more depth through open-ended responses, though it cannot quantify responses in the same way. Understanding the target audience is important for effectively developing media products and ensuring they appeal to and are accessible by the intended demographic.
Critical approaches
Quantitative research uses numerical data and statistical analysis to determine how many or how often something occurs. It allows for fast collection and analysis of survey results but provides limited response options. Qualitative research explores topics in more depth through focus groups and interviews, but results cannot be generalized. Understanding the target audience is important for effectively developing and marketing media products.
G324 Evaluation Guidance
This document provides guidance on answering questions for an A2 media evaluation. Question 1 addresses how the student's media product used, developed, or challenged conventions of real media genres. Key concepts addressed are genre and media language. Question 2 asks about the effectiveness of combining the main product with ancillary texts. The key concept is audience. Question 3 asks what was learned from audience feedback. This relates to the audience concept. Finally, Question 4 addresses the student's use of media technologies in production and evaluation, rather than key concepts. The document provides suggestions for using relevant media theories to analyze and justify answers.
Smile campaign pitch
This document outlines a campaign idea for Mind charity to promote mental health awareness among 12-18 year olds. The campaign would include a TV advertisement, podcast, and print materials. The TV ad would transition from depicting the difficulties of mental health issues like anxiety to showing how enjoyable activities and smiling can help improve mood. Research was cited showing many teens experience anxiety and the ad would include relatable activities. The campaign aims to raise awareness on stress/anxiety while appealing to the target audience.
Ftc lesson-plans-student-worksheets
The document introduces a set of lesson plans from the Federal Trade Commission (FTC) aimed at teaching students ages 5-6 about advertising literacy. The lesson plans are designed to help students understand advertising by learning to ask who is responsible for an ad, what the ad is saying, and what the ad wants them to do or think. The lessons provide activities, worksheets, and online resources to engage students in critically analyzing ads and becoming smarter consumers.
Qualitative research homework DONE
This document discusses qualitative research methods. It describes primary research as original research using methods like questionnaires and interviews. Secondary research reviews existing sources from other researchers.
The author conducted primary research with a questionnaire and secondary research reviewing other qualitative questionnaires.
The research will use demographic, object-oriented, and knowledge/understanding focused research. Open questions will gather wider audience understandings and opinions on specific topics to help evaluate audience questions.
The document lists questions asked in the qualitative research including about film genres, themes, viewing habits, Hollywood films, social realism films, advertising, what defines a British film, addressing target audiences, and reactions to distressing media content. Feedback from responses helped increase the author's awareness of
Audience 2013
The document discusses audiences for media products. It explains that media institutions categorize audiences based on demographics like age, gender, socioeconomic status to target specific groups. Producers develop a profile of their intended target audience, whether it be teenagers, families, etc. The document also discusses how audiences can interpret media texts in different ways depending on their own perspectives and backgrounds. Media producers are aware that the same content can have polysemic meanings for different audience groups. Overall, the document outlines how media institutions analyze audiences and aim their products at specific target demographics.
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F:\Kate\Media\Understanding Audience And Target Audiences Main
F:\Kate\Media\Understanding Audience And Target Audiences Main
More from Clara Villena Galán
Research that has helped my film opening production
The document discusses research conducted to help with the opening production of the filmmaker's crime drama film. This included researching conventions of the crime drama genre by examining films with similar plots. The filmmaker also watched other successful film openings to learn techniques like fast cutting, fast editing, exciting soundtracks, and "police dialogue". Additionally, the filmmaker administered a questionnaire to understand audience expectations. Research was also done into editing techniques, camera shots, framing, and mise-en-scene to effectively communicate the film's language and story to viewers. This research helped inform every aspect of developing and crafting an engaging opening for the crime drama.
Target audience questionnaire results blog
The majority of respondents enjoy watching crime drama films, with teenagers being the most likely demographic to view them. Most like these films due to their interesting plots, while a minority find them scary. Most expect mystery in these films and enjoy the element of mystery. The top attractions in crime drama films are reported as the plot and mystery, followed by murder and police. Respondents indicate watching films once or twice a week on average and are most drawn to the mystery and suspense elements in crime drama films. Common conventions expected in the genre include murder, police, bank robberies, and theft.
Shot list word
The police arrive at a school to investigate a missing girl. They speak with the administrator who directs them to search the second floor. A policewoman finds the girl in a hallway and alerts the others. The police explain to the girl that they need to speak with her. They then thank the administrator and leave the school with the girl.
Script ingles
The police receive a photo from a bank security camera of a little girl who may be involved in a bank robbery. They go to her school to question her. The girl, Ines, is afraid to speak at first but eventually tells them that people threatened to kill her mother if she did not help them rob the bank by killing the security guard. She gives the police a note with the address of where the criminals can be found. The police call for backup and head to the address to arrest the criminals.
Actor planning
Jimena Pajaron is a school administrator who remained calm when two FBI agents appeared at her school unexpectedly. Blanca Malleu is a strong, positive FBI special agent assigned to a new case that will unfold in an unexpected location. Francisco Hamlin is a serious FBI officer who cares for others and, along with his partner, works diligently on their very strange case. Ines Malleu is a humble, shy girl who was kidnapped by mobsters threatening her family, forcing her to play the role of a criminal in their operation.
Script
A police officer and FBI agent show a school administrator a photo from a bank security camera, hoping to identify the girl in the photo. They question a student named Ines, who admits under pressure that she was forced to try and kill the bank security guard in order to steal from the bank. Ines provides a note with the location of those who threatened her. The officer calls for backup and warns Ines she will face consequences, but they will protect her from further threats.
Fran
Fran's costume for a policeman role requires hair and makeup styled appropriately. Her hair should be neatly combed and styled to look professional. Makeup should be applied to appear realistic for the role of a police officer on duty.
Blanca
Blanca's costume for her role as a policewoman required specific hair and makeup. Her hair was pulled back neatly into a tight bun at the nape of her neck. Makeup was applied lightly with a natural look featuring subtle eyeshadow, mascara, blush and lipstick in a neutral pink shade to complete the professional appearance expected of a woman in law enforcement.
Ines
Ines wanted to look her best for Halloween so she spent hours on her hair and makeup to complete her delinquent costume. She styled her hair into a messy faux hawk and heavily lined her eyes with black eyeliner to look tough and rebellious like the character she was dressing as. With her hair and makeup finished, Ines was ready to show off her costume and have a fun night celebrating Halloween.
Jimena
Jimena's costume for her role as an administrator required hair and makeup styling. Her hair was pulled back neatly and makeup was applied lightly to look professional yet understated for her business role. The hair and makeup completed Jimena's administrator costume and helped her look the part.
Target audience questionnaire
This survey asks respondents about their preferences for crime drama films. It inquires about whether they enjoy this genre, which demographics are most likely to watch them, their reasons for liking or disliking them, what elements they expect in a crime drama, whether they like mystery, their general film preferences, what catches their attention in crime dramas, and how often they watch films. The survey collects information through multiple choice and short answer questions to understand viewership of crime drama movies.
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Research that has helped my film opening production
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Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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Audience theory power point
- 2. Why is the target audience for a media text important? • The target audience is that objective that the director uses to create that the audience likes the movie and in that way that can have a positive opinion. • This concept is very important for films that have to promote products, since once they have thought about doing the advertisement and what to put and everything, they have to find out if the ad will appeal to the audience. In this case the audience is very important because if the audience has a negative rating that product is not going to buy and the company will not work.
- 3. Demographic/ Example of D1 scale • Demographic audience define various characteristics of the audience: ⁻ Age: is very important, because at each age is different type of ads, because not all ages you like the same. ⁻ Gender: This also affects the type of advertisement because a woman does not have the same tastes as a man nor do they like the same colors, such as cars, not everyone likes the same color ⁻ Income: This affects depends on the money you have and you can invest, since not all ads are directed to all people. ⁻ Education: As previously the advertisement also have to do with the education of each one. ⁻ Occupation: This has to do with the work of the audience, as it depends on what job the person is, they will like different types of products.
- 4. Audience considerations • How you are considering the audience in the planning of your film opening? The audience is very important when we talk about product announcements, but it is very important also when we are talking about movies. Play an important role, since the audience has to give their appreciation and this is very important for the director and for people to go and see the movie.
- 5. Describe how technical codes and audio codes in moving image media target audience. Example and explain how that film trailer has targeted a specific audience though its use of technical and audio codes. ⁻ Technical codes: Camera angles, lighting and editing. The camera angles is the point of view or viewing position adopted by the camera with respect to its subject. The lighting is in the interest of creating large cinematic units. And the lighting refers to the different light that may exist in different scenes. ⁻ Audio codes: sound. The sound refers to the different type of music, since each movie has its type of music. • All this we can relate to the media, since those codes can be used in advertisements and so capture the attention of the public. https://www.youtube.com/watch?v=20DF6U1HcGQ In this trailer what we can observe is how the director has used the technical codes, since it has shown several angles, for example the close up to see the reactions of people, or for example light, since they are scenes illuminated
- 6. What effects the way in which an audience responds to a media text and the ways you think an audience might respond to your film opening ? • When the audience gives a response to a movie to an average communication, since they have to give their opinion, this can be better or worse. If the opinion of the public is good, obviously this will be positive, since it will be seen that the director has wanted to do the best he can and that has taken into account the audience and has tried to impress and that they like the audience. • On the other hand, when the comment is not good, but we have liked what they have seen, even if the director has been frazzled in making the film, the director has to have many things in mind when making the film, Always right and you have to think that the audience is very important too.
- 7. Reception theory by Stuart Hall • Stuart Hall was cultural theorist, political activist and sociologist, who had a theory. • He explored how people make sense of media texts and claimed audiences were active no passive. The active, it is used to see the relationship between a text from the media and the audience. Hall, believe that viewers will accept and interpret messages exactly the way message makers want. And the passive suggests that texts have an effect on the audience. • Stuart, in his theory added some points: ⁻ Preferred reading: This is when the audience responds positively and they liked the product. ⁻ Negotiated reading: This is when not everyone agrees with the product, but much of it is. ⁻ Oppositional reading: When this happens, the whole audience is against this product and has not liked anyone.
- 8. Uses and gratification theory • Uses and gratifications theory is an audience-centered approach to understanding the communication. "what does media do to people?" and "what do people do with media?“ • The following typology of common reasons for media use: ⁻ Information and education: Find out about relevant events and news from the immediate environment, society and the world, seek advice on practical issues or options for opinion and decision, meeting the curiosity and the general interest and you can learn. ⁻ Identify: finding reinforcement for personal values, finding models of behaviour, identifying with value other and gaining insight into one's self ⁻ Integration and social interaction: gaining insight into of others; social empathy, identifying with others, finding a basis for conversation ,social interaction, having a substitute for real- life companionship and enabling one to connect with family, friends and society ⁻ Entertainment: escaping, or being diverted, from problems, relaxing, getting intrinsic cultural, enjoyment and filling time.
- 9. Why audience theory is useful to you as a media student planning to complete their own production of a media text? • Is important because if you know the theory you can put into practice everything you've heard and make your movie better, and mars all aspects and points studied, to make the movie better. Knowing that the audience also has an important role, it is essential because at the end of the day the film is directed to a public and it is up to them to like them.