This document contains an audience research survey asking for the respondent's gender, age, ethnicity, preferred platform for watching music videos, most listened to genre, expectations for hip hop music videos, and favorite hip hop artists. The survey includes multiple choice answers for gender, age, platform, genre, type of hip hop video, and artists as well as open responses for ethnicity and other artists.

1. Audience research
1. What gender are you? (circle)
Male Female Other
2. What is your age?
14 or under 15-17 18-21 21 or over
3. What is your ethnicity?
4. Which platform do you watch music videos on?
Youtube Vimeo Through Social media Other

2. 5. Which genre do you listen to/watch the most?
Pop RnB Hip-Hop Dance Classic
Alternative Rock House/Deep House Other
6. What type of music video do you expect to see from
the hip hop genre?
Performance Narrative Concept
7. Which artists do you listen to from the hip hop genre?
Kendrick Lamar J.Cole Kanye West Joey B4D4$$
Lupe Fiasco Tupac Nas Other (please state)