media

1. Results for: Sugar Rush: Pre-production Survey
A2 Media Studies Documentary Production Survey
This is a survey that will allow us to collect information on our target audience prior to producing a documentary on the evolution of
confectionary. We would appreciate if you answered all questions as best as possible. Thanks, Adam, Chris, Leah
1) How old are you?
Response (%) Responses
20-30 50.00 15
31-40 26.67 8
41-50 23.33 7
Answered Question 30
Skipped Question 0
2) What is your gender?
Response (%) Responses
Male 53.33 16
Female 46.67 14
Answered Question 30
Skipped Question 0
3) How often do you eat sweets?
Response (%) Responses
Daily 26.67 8
Weekly 46.67 14
Monthly 26.67 8
Annually 0.00 0
Other 0.00 0
Answered Question 30
Skipped Question 0
4) At which of these times do you watch TV the most?
Response (%) Responses
7-8 26.67 8
8:30-10 50.00 15
10:30-12 23.33 7
Answered Question 30
Skipped Question 0
5) What channel do you watch the most?
Response (%) Responses
BBC1 13.33 4
BBC2 10.00 3
ITV 60.00 18
Channel 4 16.67 5
Channel 5 0.00 0

2. Channel 5 0.00 0
Other 0.00 0
Answered Question 30
Skipped Question 0
6) Which of these confectionary products would you consider to be your most favourite?
Response (%) Responses
Skittles 16.67 5
Mars bar 16.67 5
Malteasers 6.67 2
Jelly beans 10.00 3
Cola bottles 10.00 3
Jelly babies 6.67 2
Smarties 6.67 2
Nerds 26.67 8
Answered Question 30
Skipped Question 0
7) Which of these confectionary products would you consider to be your least favourite?
Response (%) Responses
Skittles 0.00 0
Mars bar 10.00 3
Malteasers 13.33 4
Jelly beans 10.00 3
Cola bottles 20.00 6
Jelly babies 10.00 3
Smarties 13.33 4
Nerds 23.33 7
Answered Question 30
Skipped Question 0
8) Would you like a male or female voiceover to the documentary?
Response (%) Responses
Male 26.67 8
Female 73.33 22
Answered Question 30
Skipped Question 0
9) Which of these colours attracts your attention the most?
Response (%) Responses
Blue 6.67 2
Red 33.33 10
Orange 20.00 6
Purple 26.67 8
Yellow 13.33 4
Answered Question 30
Skipped Question 0

3. 10) Which genre of music do you prefer?
Response (%) Responses
Dance 10.00 3
Pop 60.00 18
R&B 13.33 4
Rap 16.67 5
Other 0.00 0
Answered Question 30
Skipped Question 0
11) Do you like Pic and Mix
Response (%) Responses
Yes 56.67 17
No 43.33 13
Answered Question 30
Skipped Question 0
12) Which part of advertisements impact your desire to buy a sweet?
Response (%) Responses
Attractive packaging 56.67 17
Memorable mascots 13.33 4
Music in advert 16.67 5
Catchy slogans 13.33 4
Answered Question 30
Skipped Question 0
13) Where do you get your sweets from?
Response (%) Responses
The market stall 6.67 2
A supermarket 76.67 23
A franchise store (eg Mr Simms) 16.67 5
Other 0.00 0
Answered Question 30
Skipped Question 0
14) How often do you visit the dentist?
Response (%) Responses
More than once a year 20.00 6
One a year 50.00 15
Less than once a year 30.00 9
Answered Question 30
Skipped Question 0
15) Which of these sweets do you most associate with your childhood?
Response (%) Responses
Candy sticks 10.00 3
Rainbow drops 16.67 5

4. Drumsticks 13.33 4
Dib Dabs 30.00 9
Rhubarb and custard boiled sweets 20.00 6
Black jack 10.00 3
Answered Question 30
Skipped Question 0
16) Does the fact a confectionary item originates in America make you more likely to buy it?
Response (%) Responses
Yes 70.00 21
No 30.00 9
Answered Question 30
Skipped Question 0
17) Which of these do you believe to be the most iconic confectionay mascot?
Response (%) Responses
The Milky Bar kid 16.67 5
Haribo bear 63.33 19
M&M man 20.00 6
Answered Question 30
Skipped Question 0
18) Do you think that sweets may be/have had a negative impact on your health?
Response (%) Responses
No 10.71 3
Yes 89.29 25
Answered Question 28
Skipped Question 2
19) Have you ever had a diebetic sweet?
Response (%) Responses
Yes 6.67 2
No 93.33 28
Answered Question 30
Skipped Question 0
20) When buying confectionary, do you consider the on-packet dietary information provided? (eg. calories, sugars, fat)
Response (%) Responses
Yes 3.33 1
Sometimes 43.33 13
No 53.33 16
Answered Question 30
Skipped Question 0
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