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Audience research results and conclusions
1. Jacob Crossley Music Magazine Questionnaire
1) What age are you?
Response (%) Responses
15-20 90.00 27
20-25 3.33 1
25-30 6.67 2
30+ 0.00 0
Answered Question 30
Skipped Question 0
2) What is your gender?
Response (%) Responses
Male 53.33 16
Female 33.33 10
Other (please state in box below) 13.33 4
Answered Question 30
Skipped Question 0
Respondent ID View Survey Other
3) What is your ethnicity?
Response (%) Responses
Caucasion 73.33 22
British Black 0.00 0
Caribbean Black 3.33 1
African Black 3.33 1
British Indian 3.33 1
British Pakistani 3.33 1
British Chinese 0.00 0
Other (please state) 13.33 4
Answered Question 30
Skipped Question 0
2. Respondent ID View Survey Other
4) What genre of Rock do you prefer? (You can tick more than one)
Response (%) Responses
Rock 24.44 11
Indie Rock 24.44 11
Heavy Rock 11.11 5
Country Rock 2.22 1
Psychedelic Rock 6.67 3
Punk Rock 11.11 5
Alternative Rock 13.33 6
Other (If other please specify) 6.67 3
Answered Question 30
Skipped Question 0
Respondent ID View Survey Other
12991031 View Chronic Acid Dubstep
5) How often do you read magazines?
Response (%) Responses
More than once a week 3.45 1
Once a week 3.45 1
Once a month 24.14 7
Less than once a month 34.48 10
Never 34.48 10
Answered Question 29
Skipped Question 1
6) How often do you go to Gigs?
Response (%) Responses
More than once a month 3.33 1
Once a month 13.33 4
A few times a year 30.00 9
3. Once a year 10.00 3
Less than once a year 10.00 3
Never 33.33 10
Answered Question 30
Skipped Question 0
7) How much would you happily pay for a magazine?
Response (%) Responses
Less than £1 10.00 3
£1 - £2 23.33 7
£2-£3 46.67 14
£3-£4 13.33 4
More than £4 6.67 2
Answered Question 30
Skipped Question 0
8) Why do you enjoy reading magazines?
Response (%) Responses
Artist latest releases 20.00 11
Interviews with artists 12.73 7
Latest music news 21.82 12
Album reviews 7.27 4
Gigs and festivals coming up 27.27 15
Non of these (please state below) 10.91 6
Answered Question 30
Skipped Question 0
Respondent ID View Survey Other
12991051 View Don't read them
12991716 View I don't
9) What is your Social class?
Response (%) Responses
Lower Working Class 23.33 7
4. Middle Class 50.00 15
Upper Class 26.67 8
Answered Question 30
Skipped Question 0
10) What colour do you think would be most suitable for a Rock magazine?
Response (%) Responses
Red 50.00 15
Orange 10.00 3
Blue 10.00 3
Green 6.67 2
Purple 10.00 3
Pink 13.33 4
Answered Question 30
Skipped Question 0
11) Do you like reading about the latest artist releases?
Response (%) Responses
Yes 73.33 22
No 26.67 8
Answered Question 30
Skipped Question 0
12) Where do you find out about new artists?
Response (%) Responses
Music magazines 12.50 6
Radio 22.92 11
TV 16.67 8
Online music websites 33.33 16
Other (If other state how) 14.58 7
Answered Question 30
Skipped Question 0
Respondent ID View Survey Other
12990945 View Friends and family
5. 12991031 View Spotify
12991632 View Friends
12991722 View Friends and family
13) Which artist(s) do you like from this list? (Tick as many as you like)
Response (%) Responses
Foo Fighters 12.99 20
Arctic Monkeys 12.99 20
Bring me the Horizon 5.84 9
Rage against the machine 2.60 4
Blink-182 8.44 13
Biffy Clyro 7.79 12
Metallica 4.55 7
Kings of Leon 11.69 18
Red Hot Chilli Peppers 13.64 21
Green Day 10.39 16
Pink Floyd 7.14 11
Non of these artists 1.95 3
Answered Question 30
Skipped Question 0
14) Do you play a musical instrument?
Response (%) Responses
Yes 36.67 11
No 63.33 19
Answered Question 30
Skipped Question 0
15) If you play a musical instrument, what do you play?
Response (%) Responses
Acoustic Guitar 18.18 4
Electric Guitar 27.27 6
Drums 18.18 4
6. Bass 9.09 2
Vocals 4.55 1
Piano/Keyboard 9.09 2
Other 13.64 3
Answered Question 15
Skipped Question 15
16) Type 3 words that describe Rock music?
ID Responses (15) View
12992614 Rock Heavy Mosh View
12991745 Thrash Electric Power View
12991722 Heavy Blasted Attitude View
12991716 Loud, Varied, Upbeat View
12991649 Loud bass heavy View
12991632 Rad View
12991576 Loud Heavy Angry View
12991565 Cool, mental, hardcore View
12991405 rocky catchy popular View
12991077 Heavy Jam Crash View
12991051 Heavy Metallic Punk View
Expand >>
17) How many pages would you expect to be in a Rock magazine?
Response (%) Responses
Less then 50 pages 23.33 7
50-70 pages 30.00 9
70-90 pages 20.00 6
90-110 pages 13.33 4
110-130 pages 3.33 1
More than 130 pages 10.00 3
Answered Question 30
Skipped Question 0
18) Would you prefer to read the magazine in a formal or informal style?
7. Response (%) Responses
Formal 3.33 1
Informal 96.67 29
Answered Question 30
Skipped Question 0
19) Have you ever read any of these music magazines?
Response (%) Responses
Kerrang 33.33 10
Mojo 0.00 0
Q 13.33 4
NME 10.00 3
Classic Rock 3.33 1
Non of these 40.00 12
Answered Question 30
Skipped Question 0
20) What do you dislike about Rock music magazines?
ID Responses (15) View
12992614 To much writing View
12991722 I sometimes don't understand what they are on about because of the way it is
written View
12991716 Should be online View
12991652 NothingView
12991632 N/A View
12991576 Long articles View
12991523 Borin View
12991405 nothingView
12991281 Often too wordy View
12991077 Too messy View
12991025 Everything View
12991009 boring articles View
12991002 N/A View
8. 12990998 All to similar and cash in on classic rock tropes from 30 years ago instead of focusing
on new artists trying to find a way into the industry View
Expand >>
21) How often would you like a Rock magazine to be published?
Response (%) Responses
Once a week 6.67 2
Once a fortnight 43.33 13
Once a month 50.00 15
Answered Question 30
Skipped Question 0
22) What free item would you like to recieve with a Rock magazine?
Response (%) Responses
A T-shirt 40.00 12
A free CD 26.67 8
A poster 20.00 6
Other (please say what you would rather receive within reason) 13.33 4
Answered Question 30
Skipped Question 0
Respondent ID View Survey Other
23) What font would you prefer to read?
Response (%) Responses
Calibri 16.67 5
Arial 26.67 8
Times New Roman 23.33 7
Franklin Gothic 16.67 5
Georgia 16.67 5
Answered Question 30
Skipped Question 0