This document contains the results of a survey about preferences for a rock music magazine. Some key findings: - Over 60% of respondents were aged 16-25 and over 70% were female. - Monthly was the most popular suggested publication frequency. - Equal balance between images and text was the most popular layout preference. - Value for money and giving plenty of knowledge were most important features. - Guitar was the most associated instrument with rock music.

1. Results for: Media Questionaire
1) How old are you?
Response (%) Responses
16-25 60.87 28
26-36 8.70 4
Over 37 30.43 14
Answered Question 46
Skipped Question 1
2) How often do you read music magazines?
Response (%) Responses
Rarely 87.23 41
Occasionally 12.77 6
All the time 0.00 0
Answered Question 47
Skipped Question 0
3) Are you male or female?
Response (%) Responses
Male 29.79 14
Female 70.21 33
Answered Question 47
Skipped Question 0
4) Who is your favourite rock singer/band?
Response (%) Responses
Linkin Park 15.38 6
Muse 20.51 8
Blink 182 7.69 3
Marilyn Manson 10.26 4
Slipknot 2.56 1
Other- Please specify 43.59 17
Answered Question 45
Skipped Question 2
Other
Vader
Sleeping With Sirens
Bonjovi
Bonjovi
Guns and roses
Coldplay
Motörhead
cher

2. Stone roses
Stereo phonics
None
Oasis
Catfish and the bottlemen
Rolling stones
Pink floyd
Inxs
u2
Foo fighters
Coldplay
Pink
Status Quo
Batman
*5) What colours would you associate with a rock magazine? Select 2
Response (%) Responses
Red 38.30 36
Black 47.87 45
Yellow 2.13 2
Blue 3.19 3
Dark Blue 8.51 8
Answered Question 47
Skipped Question 0
6) How often do you think a magazine should be published?
Response (%) Responses
Monthly 68.09 32
Weekly 31.91 15
Answered Question 47
Skipped Question 0
7) Do you think there should be a male or female on the front cover?
Response (%) Responses
Male 58.70 27
Female 41.30 19
Answered Question 46
Skipped Question 1
8) What should be the balance between images and text in the magazine?
Response (%) Responses
More images than text 21.28 10
More text than images 8.51 4
An equal balance of both 70.21 33
Answered Question 47
Skipped Question 0

3. 9) What do you think would be the best title for a rock magazine?
Response (%) Responses
Revolution 43.48 20
Revive 10.87 5
Hardcore 10.87 5
Volume 32.61 15
Other- Please specify 2.17 1
Answered Question 46
Skipped Question 1
Other
Rock weekly
Batman
10) What words would you associate with rock music?
Response (%) Responses
Headbangers 23.94 17
Cutting 2.82 2
Beats 9.86 7
Metal 36.62 26
Guitar 26.76 19
Answered Question 47
Skipped Question 0
11) How much would you be willing to spend on a rock magazine per week?
Response (%) Responses
£2 55.32 26
£3 27.66 13
£4 8.51 4
£5 8.51 4
Answered Question 47
Skipped Question 0
12) What do you like and dislike about music magazines you currently read?
Response (%) Responses
Plenty of information 18.18 12
Lots of images 19.70 13
Easy to understand 16.67 11
Difficult to understand 6.06 4
Boring 18.18 12
Not moneys worth 21.21 14
Answered Question 44
Skipped Question 3
13) Should the front cover be busy or clear?
Response (%) Responses
Clear front cover 65.96 31

4. Busy front cover 34.04 16
Answered Question 47
Skipped Question 0
14) How many pages would you expect to see in a rock magazine?
Response (%) Responses
30-40 44.68 21
41-50 27.66 13
51-60 14.89 7
61+ 12.77 6
Answered Question 47
Skipped Question 0
15) What feature of a magazine is most important to you?
Response (%) Responses
Masthead 0.00 0
Images 14.89 7
Value for money 44.68 21
Easy to understand 12.77 6
Gives plenty of knowledge 27.66 13
Answered Question 47
Skipped Question 0
16) What musical insrtument would you associate with rock music?
Response (%) Responses
Guitar 76.60 36
Drums 23.40 11
Other- Please specify 0.00 0
Answered Question 47
Skipped Question 0
17) How many columns should be in the magazine?
Response (%) Responses
2 17.02 8
3 51.06 24
4 31.91 15
Answered Question 47
Skipped Question 0
18) Would you like free giveaways in the magazine?
Response (%) Responses
Yes 87.23 41
No 12.77 6
Answered Question 47
Skipped Question 0

5. 19) Would you prefer only one main image on the double paged spread?
Response (%) Responses
Yes 53.19 25
No, one main and a few smaller images 46.81 22
Answered Question 47
Skipped Question 0
20) How many pictures would you expect to see on a contents page?
Response (%) Responses
1 0.00 0
2 19.15 9
3 40.43 19
4 10.64 5
5+ 29.79 14
Answered Question 47
Skipped Question 0
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