Vishal Saxena BVJMM 4th Semester of #JIMSVKII has shared about the TRP game. For More Query Call us on 09990474829, 011 61199191 Visit us at https://www.jimssouthdelhi.com/ Follow us on: Facebook: https://www.facebook.com/JIMSVASANTKUNJII/ Twitter: https://twitter.com/jimsljptweets Instagram : : https://www.instagram.com/jims_vk2/?hl=en YouTube : https://www.youtube.com/channel/UCZgioa2rpculDY7bHlljD6g Blog: https://jimssouthdelhi.com/blog/ Linked In: https://www.linkedin.com/in/jims-vasant-kunj-38785a85/

1. Jagannath Institute of Management Sciences
Vasant Kunj-II, New Delhi - 110070
Subject Name: Presentation
Department of Journalism and Mass Communication
Created By: Vishal Saxena

2. Subject: Presentation
Topic: TRP Dispute

3. What is TRP?
▰ TRP is a Television Rating Point. It is the tool
that tells us which channel and the programme
are viewed most or it indicates the popularity of
a TV channel or a programme. It shows how
many times people are watching a channel or
a particular programme.

4. Advantage of TRP
▰ TRP of a channel help companies target the audience
based on the popularity and evaluate their ROI. It enables
broadcasting companies to charge higher values from
advertisers when there are shows with higher ratings.

5. Who measures TRP in India?
▰ TRP is calculated by Indian agency the Broadcast
Audience Research Council using “BAR-O-
meters." The BARC releases weekly TRP results
every Thursday ranking all TV channels and TV
programmes.

6. How is TRP calculated?
▰ Hansa Research Group, who have currently the contract given
by BARC to set Bar-O-meters, installed “BAR-O-meters” in over
45,000 impanelled households. In this way, some thousand
viewers are surveyed in the form of justice and sampling. These
gadgets record data about the channel or programme watched
by the family members or selected people. This method is called
the People meters.

7. ▰ Another method is known as picture matching where
the people meter records a small portion of the picture
that is being watched on the TV. This data is collected
from a set of homes in the form of pictures and later on
is analysed to calculate the TRPs.

8. Loopholes in the TRP Game
▰ Now a days we are hearing the cases related to TRP
manipulation, which shows some fault related to Channel
Viewership.
▰ Ex- The Arnab Goswami Case (Republic TV)

9. A Brief History of Arnab
Goswami Case
▰ Rating agency ‘Hansa Research Group’, a contractor of
BARC, which functions under Ministry of Information and
Broadcasting (MIB) and the Telecom Regulatory Authority of
India (TRAI) filed a complaint with the Mumbai police, alleging
that some TV channels were manipulating their TRPs.

10. ▰ The complainant firm said that the manipulated TRP ratings
resulted in miscalculated targeted audience for the
advertisers, which in turn resulted into losses of hundreds of
crores of rupees because of the manipulated statistics of
TRP.
▰ Two TV channel owners were arrested by the Mumbai police
and directors promoters of the third channel - Republic TV -
were investigated.

11. ▰ A former executive for Hansa Research, responsible for
running BARC’s audience measurement service, was arrested,
police said. Rs 20 lakh were recovered from his residence.
Three others, including two owners of small local channels,
were also arrested.
▰ Upon interrogation, the arrested revealed that they were paid
by certain channels to distribute Rs 400 to Rs 500 for per
month to households for keeping their channels on throughout
the day.

12. ▰ “People not familiar with English were also found staring at the
television sets with the English channels on,” the Mumbai
Police Commissioner said.
▰ Republic TV has, however, issued a statement saying,
“Mumbai police commissioner Param Bir Singh has made false
allegations against Republic TV because we questioned him in
the Sushant Singh Rajput case investigation.” Owner Arnab
Goswami also said he will take legal action against Singh.

13. BARC TRP Ratings (2020)

14. Comparison of Republic TV and
NDTV on Digital Platforms
Republic TV NDTV
43 lakh subscribers on
youtube
1.14 Crore subscribers on
youtube
1M+ app downloads 5M+ app downloads
15M+ website clicks 80M+ website clicks

15. ▰ In (2017), The News Broadcasters Association
(NBA), said Republic TV has been registered by various
cable distribution platforms multiple times under different
genres, making the channel appear more than once in
their electronic programme guide (EPG), in violation of
Trai interconnection regulations.

16. Thank You !!