This music video pitch tells the story of a young girl who dreams of flying to the moon after reading a storybook. She writes down her goal and goes to sleep looking at stars on her ceiling. The scene then cuts to the grown girl looking at the night sky and enjoying the view of the moon, having achieved her childhood dream. Key themes are astrology, growth, and a dream-like atmosphere. The target audience is females ages 7 to 60, as the concept of childhood dreams and growing up can appeal to women of various ages. Branding will stay consistent through the use of a logo, color scheme, and cohesive elements across related materials.

1. MUSIC VIDEO PITCH
By: Cadi Ghandour

2. Plot
◦ The plot is that a young girl dreams to fly to the moon after reading a
story book.
◦ She then writes down that goal and stows it away for the future.
◦ Next the girl goes to sleep to the view of stars on the ceiling.
◦ The next scene cross cuts to the girl grown up and staring at a real
night sky.
◦ She takes in her surroundings and enjoys the ‘moon’.

3. Key themes:
• Astrology: night
sky and starry
nights as this
symbolizes
hopes and
dreams.
• Growth is a key
theme. This links
to the idea of
the girl growing
up.
• Dream like
atmosphere. This
creates a fantasy
ambience that
reflects the idea
of ‘flying to the
moon’.

4. Characters:
-Little girl who dreams to fly to the moon.
-Grown up version of little girl, who has accomplished
goal of flying to the moon.

5. Target Audience and Branding
Target Audience
My target audience is females of 7-60 years old.
This is because the idea of being a child and
growing up is a concept that women of a wide
variety of ages can understand and relate to.
Furthermore, the conventions like dresses and
makeup would stereotypically attract female
viewers more than males. Despite this, in the
age of women empowerment both men and
women would eb able to respect the idea of a
young girl growing up to achieve her dreams.
Branding
The branding will stay consistent
throughout my work because I plan
to continuously include trademarks
like my logo and institution name.
Furthermore, a sense of cohesion
will be maintained as I will adhere to
a color scheme of pastel and light
colors across my album cover,
website and music video.