Jess is an 18-year-old university student who enjoys indie/rock music that tells stories through relationships. Her favorite artist, Saint Raymond, creates chilled out music that feels personally written for her. She finds new music through social media and YouTube, and likes music videos that have good narrative storylines and fashion styles that link clearly to the song. She listens to music while studying, relaxing with friends, and going out to bars and clubs. When looking at album artwork, she prefers imaginative images that can be interpreted in multiple ways and show thought and care went into the design. Music videos also influence her fashion through the styles displayed.

1. Hi,my name is JessandI am 18
yearsold.
I like musicthatisbasedaround
relationshipsandtellsme astory
throughout.Ifeel thatthisstyle of
musicappealstome more as a
personas itsoftenabout
somethingthatI’ve experienced
My favourite artistisSaint
Raymond.Hissongsfeel
like theywere written
specificallyforme.Ifindhis
style sochilledoutand
easyto listento.
My favourite styleof musicis
indie/rock.Ilove the use of
the rock instrumentsbut
preferthe alternative style of
vocalsthat differsforeach
artist.
I pickup a lot of my information
for musicthroughsocial media,
but alsoYouTube,asI love to
watch the videosthatmy
favourite artistshave posted.
WhenwatchingmusicvideosI
oftenlookfora good narrative
storyline,currentstylesand
fashions,aswell asa clearlink
betweenthe videoandthe
vocalsof the song.
I’mcurrentlyan uni so often
listentomusicwhile doing
workand alsowhile I’m
chillingoutwithfriends.Ialso
listentomusicwhenIgo on
nightsoutin bars andclubs.
Whenlookingatalbumartworkand musicadvertsI
like tosee imagerythatdisplaysacertainimage tothe
viewerthatcan be lookedatinmany differentways.I
feel thatthisgivesapersonal experience tothe viewer
that isn’tpossible witharandomimage that hasno
clearmeaning.Italsoshowsthat thoughand time has
gone intothe creationof the magazine/albumcover.
I love tosee the
differentdisplaysof
fashionwithinmusic
videosasthisoften
influencesthe wayI
dressand compose
myself