2. Rizzle kicks have a certain style which
would appeal mainly to young males.
Below is a quote from Rizzle kicks in a
recent interview,
"I’d just like everyone to listen to our
album please, it’s our first record, it
means a lot and we’re very happy with it.
It’s so cliché to big up everyone, but big
up anyone whose been involved. I mean,
people have made blogs and fan
accounts on Twitter, which is so surreal
for us, but it just means so much. The
fact that we’re even being interviewed by
you for The Independent, is just…. my
life’s better than it’s ever been, and I think
I owe that to a lot of people."
By looking at the language they use such
as "big up" suggests they are trying to
reach out to the younger generation, by
trying to use the same type of language
they use, and are familiar with.
3. An ideal fan would be Charlie, aged 17 who
goes to college, uses the internet on a daily
basis to go on YouTube, face book, and to
check emails. The main way he keeps up to
date with the latest artists/tracks is by
watching music channels such as Viva and
4music, if he sees a new artist he likes he
will search for them on YouTube to listen to
other tracks by them. He has similar dress-
sense to Rizzle kicks and can relate to them
when watching their videos.
