1. The wonderful world of Genre
Edward Towers

2. • Paradigms are known as different elements
which make up a text.
• These can come an a variety of things such as
costumes, music and even the setting.
• Different paradigms can affect the structure
and the theme of the text.
• Paradigms can be grouped in the iconography
of the text.

3. • “set of recognized images: the set of symbols
or images used in a particular field of activity
such as music or the movies and recognized
by people as having a particular meaning”.
• The audience can interact with the
iconography as they may be able to connect
with the text (uses and gratification)

4. James Bond
Harry Potter

5. Romantic comedy:
• True love
• Happy ending
• Young lovers who apparently meant to
be together.
• Possibly kept apart from ex’s, parental
issues etc..
• Comical friends for the main
characters.
Thriller:
• Often contains narrative lines with
excitement, suspense, confusion.
• Links to action, crime, espionage and
adventure.
• A lone protagonist or group friends
under threat from a dangerous enemy.
• Death or capture.
Horror:
• Frequent images of haunted houses,
graveyards, blood, dead people,
weapons etc..
• Often set in areas which make people
vulnerable or have a sense of fear.
• Good vrs evil.
• Killers, masks, villains, victims.
Science fiction
• Futuristic elements, space, technology.
• Set in the future ot time travel.
• Good vrs evil.
• Quests
• Villains/ Heroes.

6. Middle aged abnormal outcast Brian (Tom Hanks) spends his life trying to
unravel the mystery of the missing pot of gold but he doesn’t know what is
coming his way. Brian finds a mysterious crate of Guinness. Little does Brian,
know this crate reveals the key to his past life. This discovery of the Guinness
crate will ultimately shape his destiny of becoming “Leprechaun man”.

7. • Genre is important for the media producers as they need to be able to engage
with the audience through genre for the product to be successful. On the other
hand the film audiences need to be engaged with the genre to be able to enjoy
and want to see the film.
Audience
• The audience already know what genre they like, therefore they will select the the
text due to this.
• The audience will bring their own codes and conventions to the text of their liking.
• They will be able to understand and except the stereotypes of the genre.
• As the audience we use the genre to satisfy our needs.
• Sometimes the audience can relate to the genre they are viewing or listening to.
Media producers
• The producers need to know what genre the intended audience like to see if its
going to be successful.

8. • Genre can become limiting when it comes to
newspapers, magazines and radio.
• When combing to or more genres it may clash
as some genre’s don’t go together.
• Too generalised need for sub genre’s.
• If the genre is popular, the codes and
conventions must follow the genre.