2. Target Audience
Our target audience is 14-50 year’s old.
The enigmatic features (exp. Title) will engage the viewers of all
ages.
The reason why we chose this age range is because they’re old
enough to understand the different insinuations behind symbols or
settings in our opening sequence, where as a younger audience of
kids will not necessarily catch on.
For example, the scenes in the hotel would interest this age range as
they will be engaged my the prestigious atmosphere of the hotel as
they’re old enough to appreciate it.
Also, the age range we have chosen will understand that settings such
as the abandoned alleyway is insinuating danger up ahead.
The opening sequence appeals to both genders. It is going to contain
factors that would stereotypically attract men, such as the violent
theme created by the murder.
Further more, the glamorous life of Lady G and her fabulous costume
and accessories will attract the attention of women.
3. Genres
Preferably, our target viewers
would enjoy mystery and
solving crimes, this
includes forensic crimes.
This is because our whole
opening sequence is based
around the theme of
murder mystery and there
will be elements of
forensic crime present.
4. Characteristics
Ethnic Background: Any
Age: 14-50
Psychographic Group:
-Social class: Any
-Interests: can vary however interest in films and the
mystery genre is essential
-Lifestyle: Any
-Personality: any
-Values: Should appreciate art forms and filmmaking
Likes:
• Likes mystery
• Likes action or thriller
stories
• Enjoys watching films
• Keeps up to date with the
media
• Enjoys engaging in debate
with other viewers after
watching films
• Likes fashion
