Successfully reported this slideshow.
You’ve unlocked unlimited downloads on SlideShare!
Question 2- How does your media product represent particular social groups?
How does your
We used Pearl and Deans website to break down our target audience into
categorize which include age, class and gender. If we were to break down
out target audience, we would have around 60% being ABC1 and 40% being
C2DE. Our target audience would be in the bracket of ‘esteem seekers’ and
‘stivers’, these are the people who strive to have the latest trends but don’t
get them first. Esteem seekers are acquisitive and materialistic and aspire to
what they see are symbols of success, including things and experiences.
Strivers attach importance to image and status, as a mean of enabling
acceptance by their peer group, at the same time holding onto traditional
values. We decided for our target audience to be like this because we
wanted our film to interest a broad amount of people, not self actualizers
and innovators which only cover a small proportion of the population.
Similarly, disconnected, traditionalists and contented conformers would not
be suitable to watch out film because it is too mainstream for them. Even
though our film is classed as an indie thriller, it would still appear to a vast
majority of people because it includes humour and romantic aspects but our
main target age range would be around the ages of 12-18 years old.
In our opening title sequence we have
used particular shots to represent our
social group accurately. We start our title
sequence with an establishing shot which
allows the audience to get a grasp on the
mis-en-scene. As you can see from the
image, our mis-en-scene shows a typical,
middle-class, teenage girls bedroom. This
is shown by the use of the colour purple
which gives connotations of a youthful
female, the warm natural lighting and the
fairy lights which convey to the audience
that the young girl is feminine and finally
the clean, spotless bedroom suggests
that the young girl likes to be independent, organised and particular in the way her
bedroom is kept. This immediately allows the target audience to be able to relate to the
main actor and find the mis-en-scene convincing.
That characters personality is established through the use of quick, short cuts which
implies that the main character is clumsy. The idea that the girl has overslept and is
therefore in a rush to get to school also amplifies her awkwardness. The audience can
empathise with the young girl due to the use of high angles, mid-shots and close up shots.
The high angle exhibits the girl to be vulnerable and innocent and the mid and close up
shots really allow the audience to get a sense of her emotions due to the clarity of her
facial expressions making the audience empathise with the character because they can
relate to similar experiences but, also they sympathise with her innocence. This elicits
humour but also represents our social group.
As you can see from the previous images, we have used numerous
transitions and colours for our titles which corresponds to our ‘esteem
seeker’ audience as it matches their fun and trendy characters. We wanted
out titles to look quirky to match our main character and our genre, an Indie
Thriller. Because of our audience being typically of a young age (12-18),
their concentration maybe more likely to be distracted so we wanted to
keep them gripped and wanting to watch more which was helped by the use
of unusual transitions and colours. Not only does it keep our audience
entertained but it also makes our opening sequence to be perceived as
professional and of a high standard.
To fit the traits of an Indie Thriller title sequence we have included an upbeat
sound track which runs alongside our title sequence. We also have a fun but
simple mis-en-scene to fulfil the indie expectations also, humour is featured
throughout and finally there is a change in the main characters life, which in
our case is her changing from a ‘geek’ to ‘chic’. An example of us meeting
the required conventions of an Indie Thriller is when the young girl
accidently has a shower with her socks on which creates humour as
typically, many people of our target audience would have done a similar act
before, making them able to relate to the character. Another example of
when comedy is used in our film is when the young girl goes to the toilet,
this ordinary task is made humorous by the silencing of our non-diegetic
sound track with the replacement of our diegetic sound of the girl going to
the toilet. This contrast in an upbeat sound to a quiet, awkward sound
creates humour. Similarly, the contrast in short, quick cuts to slow and long
cuts not only creates humour but it also changes the dimensions of out title
sequence, maintaining our audiences’ attention. Our target audience will
enjoy the humorous aspects of our title sequence because our research
shows that our specific target audience prefer the comedy aspects in films.
Our minimal script focuses on the confrontational dialect between the two
siblings which is relatable to the audience as it is a stereo typical
relationship of a middle class family. Their conversation makes the audience
sympathise with the younger sister but also makes the audience laugh
because the brother refers to the sister as looking like ‘King Kong’ due to her
unusual looking furry jacket which matches her geeky personality. Her geeky
personality is then heightened by her response; “practicality is a must”
adding to the humour and entertainment.
Both of the siblings emotions are highlighted due to the shot-reverse-shot
scene. We used a high angle shot over the brothers shoulder to portray his
sister views as small and worthless in comparison to the low angle shot over
the sisters shoulder to portray the brother as powerful and intimidating. By
this being the only bit of conversational dialect in a title sequence, it
highlights the importance of this scene as it add humour to the product but
it also educated the audience that it is a family orientated film. Furthermore,
this scene is a significant part of the product because it gives an insight to
the audience of the characters relationship, making them feeling more
emotionally invested, increasing the likelihood of them wanting to carry on
watching the whole film.
Our story arc fits the purpose of an Indie Thriller as our film ‘Geek to Chic’ is
about a girl called Megan who doesn't fit in with anyone at school but is
naive to the fact that she is considered a ‘Geek’ because, she is so focused
on making it into the world of journalism. At the age of 16 she is told to get
some work experience for a school project so, she goes to an interview for a
fashion magazine and gets offered a job. As her life gets turned around she
begins to wear clothes straight off the catwalk and parties with A list
celebrities. Megan turns into the girl that everyone wants to be. Our plot
follows the typical conventions of an Indie Thriller and it will be enjoyed by
our target audience because they will be intrigued to find out how this
immediate geeky girls turns into a chic character.