2. Qualitative v-s Quantitative Research
Method of data collection
includes focus groups, in-
depth interviews and
reviews of documents for
types of themes
Primarily inductive
process is used to
formulate theory or
hypotheses
Qualitative Quantitative
Method of data collection
includes surveys,
structured interviews and
observations, and reviews
of records or documents
for numeric information
Primarily deductive
process is used to test pre-
specified concepts,
constructs and hypotheses
that make up a theory
3. Qualitative Qualitative
It is more subjective in
nature. It describes a
problem or condition from
the point of view of those
experiencing it
Information are text based
It requires more in-depth
information on a few cases or
observations
It is more objective in nature. It
provides observed effects
(interpreted by researchers) of a
programme on a problem or
condition
Information are number based
It requires less in-depth but
more breadth of information
across a large number of cases